Click here to close now.


News Feed Item

Attention, Class! Jellyvision's ALEX(R) Helps the Florida Prepaid College Board Ready Families and Future Students for College Savings Success

Interactive Conversation From Jellyvision Helps 96.6 Percent of Users Better Understand 529 Savings Plans

CHICAGO, IL -- (Marketwired) -- 09/03/14 -- Quick, raise your hand if you know how a 529 college savings plan works. OK, raise your hand if you even kind of know what a 529 plan is. Anyone? College savings plans are confusing, and that's why today Jellyvision announced that it delivered an interactive educational experience for the Florida Prepaid College Board to help parents in Florida better understand how enrolling in a 529 college savings plan can help make a college education more affordable. As outlined in this case study, the interactive tool took users from a place of confusion, where only 19 percent of users believed they fully understood how 529 plans work, to college savings savvy, with almost all (96.6 percent) respondents completing the experience saying they had a better understanding of how 529 plans work.

College is expensive (surprise!), and 529 plans give parents and future students a comprehensive roadmap to ready them to meet this financial challenge. But 529 plans can also be complex and confusing, making potential customers hesitant to enroll. The Florida Prepaid College Board needed to explain the benefits of its savings plans in a way that didn't make people's brains hurt, so it turned to Jellyvision to find a way to cut through the confusion.

The solution was an interactive tool, known as an Interactive Conversation, which feels like you're having a one-on-one chat with a real person. The Conversation asks parents about their child and needs, recommends a savings plan that's right for them, and explains the whole college savings plan thing in a way that's easy to understand.

The results were immediate and resoundingly positive. Nearly 92 percent of users found the Conversation "extremely" or "very" helpful and, with a better understanding of how 529 plans work, they felt confident enough to enroll. And, crucially for the Board, the Conversation increased the conversion rate of visitors to the website by 14.5 percent -- meaning those who came to the site took action by requesting more information or actually enrolling in a plan.

"The creative approach of the Jellyvision Interactive Conversation has helped us communicate more effectively with our customers," said Kevin Thompson, executive director, The Florida Prepaid College Board. "We are very pleased with the positive feedback we received through the Conversation survey and how helpful the experience has been for our customers."

Click here to read a case study on how Jellyvision helped The Florida Prepaid College Board solve its customer education challenge, and click here to demo the Interactive Conversation for yourself.

About Jellyvision
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers, who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit

On behalf of Jellyvision:
Mark Van Hook
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...