Welcome!

News Feed Item

Optical Underground Releases Proprietary Digital Free-Form Progressive Lenses Sans the Wallet Busting Prices

SAN FRANCISCO, CA -- (Marketwired) -- 09/03/14 -- Today, Optical Underground launched their eponymous brand of digital free-form progressive power lenses starting at $139. These lenses use the latest technology in software design and manufacturing equipment to deliver accuracy up to 25 times that of traditionally designed lenses.

Up until now these lenses were primarily the purview of major branded lens manufactures and commanded a premium price. Despite all the different brands, and claimed superiority by each, one company holds the primary patent on all free-form designs and is paid a royalty for each lens sold.

Lloyd Silverstein, a third generation optician and owner of Optical Underground, states, "For years, like most other stores, we've sold only branded progressive lenses such as Varilux and Zeiss because they make proven products that work well. Sadly the premium pricing associated with these new lens designs did not fit our value model. We needed an alternative."

He reasoned that if he could bypass the middle-man by offering this technology without the brand names associated with these lenses, then he could offer the same value on high-end lenses that his store does on high-end frames.

To test his reasoning he conducted a blind study, offering free digital lenses to 100 of his customers. Customers did not know if they were getting branded lenses or Optical Underground's lenses. Study participants all agreed that these lenses were as good as or better than what they had been wearing, but showed no preference for the branded lenses over Optical Underground's.

Optical Underground's digital free-form progressive lenses are now available starting at $139, and include standard features: scratch-resistant coatings, UV filters and premium water and smudge resistant anti-reflection coatings. Comparable branded lenses ring in at over $500 in stores and over $250 online.

"We take advantage of the customization allowed by these lens algorithms by offering them in 'Basic, Advanced and Fully Personalized' designs. Taking it several steps further than even the branded lenses, we can tailor these lenses to your lifestyle, primary visual tasks as well as individual frame and facial features," said Mr. Silverstein.

Optical Underground is also the first to be using a specialized "decision tree" app to guide the consumer through a brief set of questions about their daily visual needs in order to determine the best lens style for those needs.

About Optical Underground:
Founded in 1911, Optical Underground has been a San Francisco family owned business for over 100 years. This history gives consumers the opportunity to shop luxury brand eyewear at unparalleled prices due to their unique access to overstocks, samples and discontinued styles. Committed to creating an authentic shopping experience, Optical Underground works directly with the industry's leading and emerging brands to curate their store with on trend and timeless eyewear. Insiders have access to Optical Underground's exclusive stock and accelerating markdowns. Follow the company on Facebook and Pinterest. Visit Optical Underground in San Francisco or online at www.opticalunderground.com.

Media Contact:
Arieff Communications
Jenna Schreck
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a leader in the market space called network visibility solutions - it enables monitoring tools and Big Data analysis to access the data and be able to see the performance," explained Shay Morag, VP of Sales and Marketing at Niagara Networks, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...