|By Business Wire||
|September 3, 2014 12:00 PM EDT||
Today, leading media and technology company BroadbandTV (BBTV) announces the rebranding of its major gaming network TGN. The high-value rebrand sees TGN launch nine new shows on YouTube, two live shows on Twitch, and create over 1000 new digital assets. Its team is placing an increased focus on producing premium content and building an engaged and connected gamer community.
“We know that serious gaming creators are aspirational, they want to be with a network that operates at the highest level,” Shahrzad Rafati, Founder and CEO, BroadbandTV, comments. “Our goal is to build the ultimate ecosystem for gamers and we’re making a broad range of investments into the TGN brand, including a key focus on content and higher-end programming. We’re also building a stronger core destination for our community to engage and placing an increased focus on our partner experience team.”
The BBTV team has sharpened its focus on the TGN brand to purely focus on the gamer, differentiating it from competitors that have taken a broader stance on ‘geek culture’ or entertainment content. The goal is to build the ultimate ecosystem for gamers, while continuing to help creators become better at every aspect of the creation and distribution process.
Andrew Wall, Head of Network Development at TGN comments: “We’re creating a bigger tent for gamers at the new TGN. Historically, we were known as the best network that would give aspiring gamers their start in the business. Now, our successful growth, rich industry knowledge and tightened focus will significantly elevate TGN to becoming the number one brand for the most serious gaming creators.”
BBTV currently operates the third largest Multi-Channel Network (MCN) on YouTube globally. The company achieves over 2.5 billion monthly impressions across its network and boasts over 20,000 partners, cementing BBTV as one of the largest and fastest growing players in the industry.
For more information on BBTV please visit: www.bbtv.com
BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its proprietary technology and massive online reach. BroadbandTV operates one of the world’s largest entertainment networks on YouTube with over 20,000 network partners amassing 2.5 billion impressions per month. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. The company lives by its core values of Creativity, Collaboration, Care and Drive to foster entrepreneurship amongst independent content creators, and to advance the online video industry. www.bbtv.com
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