|By PR Newswire||
|September 3, 2014 12:07 PM EDT||
HARRISBURG, Pa., Sept. 3, 2014 /PRNewswire-USNewswire/ -- The Corbett Administration continues to make exciting progress to strengthen Pennsylvania's tourism industry through the Pennsylvania Tourism Partnership and the continued progress of a 17-member steering committee that will integrate the public and private sectors to elevate Pennsylvania as a premier tourism destination.
"After nearly 25 years of the tourism industry exploring a variety of approaches to marketing, Pennsylvania is on the verge of making history," said DCED Secretary C. Alan Walker. "The creation of a steering committee was an essential first step for the partnership toward strengthening the Commonwealth's tourism brand and marketing and achieving greater continuity. Its continued evolution will require collaboration with Pennsylvania's tourism industry and business leaders as well as tourism colleagues around the country."
The Pennsylvania Tourism Partnership (PTP) represents a shared desire of the public and private sectors to achieve a collaborative and integrated approach to branding and marketing tourism that is transformational. Under this partnership, Pennsylvania's tourism brand and marketing initiatives can achieve greater continuity and brand awareness to increase the already significant economic and jobs impact of the tourism industry in Pennsylvania.
Leadership for the PTP comes from a 17-member steering committee, comprised of business and industry leaders from across the commonwealth with demonstrated skills, strong leadership, and marked successes within their organizations and representatives of key government agencies, including Department of Community & Economic Development (DCED), the Department of Conservation and Natural Resources (DCNR) and the Department of Agriculture.
During the startup phase, the steering committee will chart the course of development for the PTP by focusing on an organizational plan, bylaws and a development effort to raise the necessary funds for brand discovery and a strategic marketing plan over the next 12 months. The committee will also serve as visible and vocal ambassadors for tourism and its vital role in Pennsylvania's economic development until such time as the PTP is fully operational with a functioning board of directors.
Statewide tourism has historically been led by the Office of Travel, Tourism & Film (OTTF) located within DCED. Under the PTP, the public and private sectors will collaborate on the development of a long-term state tourism marketing plan and sustainable funding sources to support the priorities outlined in the plan.
The PTP is the result of a two-year process and increasing momentum toward a structure that enables the public and private sectors to collectively drive the future of Pennsylvania's tourism marketing efforts. State Representative Jerry Stern, who chairs the House Tourism and Recreational Development, has been a leader in this effort, supporting the industry as it searched for a way to move this initiative forward. The road leading to the PTP's creation has included industry surveys, national research and ongoing meetings between the public and private sectors.
"Travel and tourism is a highly competitive global industry where promotion is increasingly critical to driving visitation," said Lynn Burkholder, PTP Project Director. "I look forward to working with the steering committee, PATT and the OTTF in the coming months as we take important steps toward opportunities to market and promote Pennsylvania as a domestic and international tourism destination."
The PTP exists initially within Team Pennsylvania Foundation (Team PA) for up to three years during the start-up phase, operating under its 501(c) 3 charter and funded with operational seed money from DCE and support from the Pennsylvania Association of Travel and Tourism (PATT). The Pennsylvania OTTF will continue to represent the state's involvement in the partnership and will be actively engaged on the steering committee.
"Creating the public/private Pennsylvania Tourism Partnership has long been a goal and initiative of the travel and tourism industry in Pennsylvania," said Rob Fulton, President and CEO of PATT. "We are thrilled to achieve this important milestone, but we realize this is only the beginning of an exciting journey. The steering committee is a valuable asset as we grow the partnership and enhance tourism marketing."
The creation of the Steering Committee was a collaborative effort of DCED, PATT, and Team PA, as well as tourism industry representatives from the public and private sector. There are currently 16 members of the PTP Steering Committee with one position vacant. The Steering Committee includes:
Nick DeBenedictis, Chairman/CEO, Aqua America, Inc.
Liz Diesel, General Manager, Glades Pike Winery
Kim Schaller, Executive V.P./Chief Marketing Officer, Hershey Entertainment & Resorts
Joe Massaro, General Manager, Hilton Harrisburg
Marnie Conley, Chief Marketing Officer, Longwood Garden
Ted Leonard, Executive Director, PA AAA Federation
Robert Nutting, Principal Owner, Pittsburgh Pirates
William Demchak, President/CEO, PNC Bank
Brandon Igdalsky, President/CEO, Pocono Raceway
Patrick Ryan, Director of Sales, Sands Casino resort
Paul Nelson, Owner, Waldameer Park
Karen Winner Sed, CEO, Winner International
Greg Booth, President/CEO, Zippo Case
Alan Walker, Secretary, Department of Community & Economic Development
Ellen Ferretti, Secretary, Department of Conservation and Natural Resources
George Greig, Secretary, Department of Agriculture
For more information about the PTP, visit www.patourismpartnership.com
Steven Kratz, DCED; 717-783-1132
James Mentzer, PTP/Team PA; 717-233-1735
Rob Fulton, PATT; 717-901-0220
SOURCE Pennsylvania Tourism Partnership
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 25, 2017 02:30 PM EDT Reads: 1,728
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Apr. 25, 2017 02:30 PM EDT Reads: 406
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
Apr. 25, 2017 01:45 PM EDT Reads: 280
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Apr. 25, 2017 01:45 PM EDT Reads: 349
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
Apr. 25, 2017 01:30 PM EDT Reads: 2,241
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
Apr. 25, 2017 01:14 PM EDT Reads: 160
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Apr. 25, 2017 12:30 PM EDT Reads: 1,155
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 25, 2017 12:15 PM EDT Reads: 925
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Apr. 25, 2017 12:15 PM EDT Reads: 2,507
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Apr. 25, 2017 12:00 PM EDT Reads: 2,701
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 25, 2017 12:00 PM EDT Reads: 874
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 25, 2017 11:30 AM EDT Reads: 292
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyor belt between the Software Factory and production stages. Artifacts are ...
Apr. 25, 2017 11:30 AM EDT Reads: 1,050
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 25, 2017 11:30 AM EDT Reads: 4,812
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Apr. 25, 2017 11:30 AM EDT Reads: 296