Welcome!

News Feed Item

Corbett Administration Advances Pennsylvania Tourism Partnership

Steering Committee Developing Action Plan to Elevate PA Tourism

HARRISBURG, Pa., Sept. 3, 2014 /PRNewswire-USNewswire/ -- The Corbett Administration continues to make exciting progress to strengthen Pennsylvania's tourism industry through the Pennsylvania Tourism Partnership and the continued progress of a 17-member steering committee that will integrate the public and private sectors to elevate Pennsylvania as a premier tourism destination.

"After nearly 25 years of the tourism industry exploring a variety of approaches to marketing, Pennsylvania is on the verge of making history," said DCED Secretary C. Alan Walker. "The creation of a steering committee was an essential first step for the partnership toward strengthening the Commonwealth's tourism brand and marketing and achieving greater continuity. Its continued evolution will require collaboration with Pennsylvania's tourism industry and business leaders as well as tourism colleagues around the country."

The Pennsylvania Tourism Partnership (PTP) represents a shared desire of the public and private sectors to achieve a collaborative and integrated approach to branding and marketing tourism that is transformational. Under this partnership, Pennsylvania's tourism brand and marketing initiatives can achieve greater continuity and brand awareness to increase the already significant economic and jobs impact of the tourism industry in Pennsylvania.

Leadership for the PTP comes from a 17-member steering committee, comprised of business and industry leaders from across the commonwealth with demonstrated skills, strong leadership, and marked successes within their organizations and representatives of key government agencies, including Department of Community & Economic Development (DCED), the Department of Conservation and Natural Resources (DCNR) and the Department of Agriculture.

During the startup phase, the steering committee will chart the course of development for the PTP by focusing on an organizational plan, bylaws and a development effort to raise the necessary funds for brand discovery and a strategic marketing plan over the next 12 months. The committee will also serve as visible and vocal ambassadors for tourism and its vital role in Pennsylvania's economic development until such time as the PTP is fully operational with a functioning board of directors.

Statewide tourism has historically been led by the Office of Travel, Tourism & Film (OTTF) located within DCED.  Under the PTP, the public and private sectors will collaborate on the development of a long-term state tourism marketing plan and sustainable funding sources to support the priorities outlined in the plan.

The PTP is the result of a two-year process and increasing momentum toward a structure that enables the public and private sectors to collectively drive the future of Pennsylvania's tourism marketing efforts.  State Representative Jerry Stern, who chairs the House Tourism and Recreational Development, has been a leader in this effort, supporting the industry as it searched for a way to move this initiative forward. The road leading to the PTP's creation has included industry surveys, national research and ongoing meetings between the public and private sectors.

"Travel and tourism is a highly competitive global industry where promotion is increasingly critical to driving visitation," said Lynn Burkholder, PTP Project Director. "I look forward to working with the steering committee, PATT and the OTTF in the coming months as we take important steps toward opportunities to market and promote Pennsylvania as a domestic and international tourism destination."

The PTP exists initially within Team Pennsylvania Foundation (Team PA) for up to three years during the start-up phase, operating under its 501(c) 3 charter and funded with operational seed money from DCE and support from the Pennsylvania Association of Travel and Tourism (PATT). The Pennsylvania OTTF will continue to represent the state's involvement in the partnership and will be actively engaged on the steering committee.  

"Creating the public/private Pennsylvania Tourism Partnership has long been a goal and initiative of the travel and tourism industry in Pennsylvania," said Rob Fulton, President and CEO of PATT. "We are thrilled to achieve this important milestone, but we realize this is only the beginning of an exciting journey. The steering committee is a valuable asset as we grow the partnership and enhance tourism marketing."

The creation of the Steering Committee was a collaborative effort of DCED, PATT, and Team PA, as well as tourism industry representatives from the public and private sector. There are currently 16 members of the PTP Steering Committee with one position vacant. The Steering Committee includes:

Nick DeBenedictis, Chairman/CEO, Aqua America, Inc.
Liz Diesel, General Manager, Glades Pike Winery
Kim Schaller, Executive V.P./Chief Marketing Officer, Hershey Entertainment & Resorts
Joe Massaro, General Manager, Hilton Harrisburg
Marnie Conley, Chief Marketing Officer, Longwood Garden
Ted Leonard, Executive Director, PA AAA Federation
Robert Nutting, Principal Owner, Pittsburgh Pirates
William Demchak, President/CEO, PNC Bank
Brandon Igdalsky, President/CEO, Pocono Raceway
Patrick Ryan, Director of Sales, Sands Casino resort
Paul Nelson, Owner, Waldameer Park
Karen Winner Sed, CEO, Winner International
Greg Booth, President/CEO, Zippo Case
Alan Walker, Secretary, Department of Community & Economic Development
Ellen Ferretti, Secretary, Department of Conservation and Natural Resources
George Greig, Secretary, Department of Agriculture

For more information about the PTP, visit www.patourismpartnership.com

Media Contacts:
Steven Kratz, DCED; 717-783-1132
James Mentzer, PTP/Team PA; 717-233-1735
Rob Fulton, PATT; 717-901-0220

SOURCE Pennsylvania Tourism Partnership

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.