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Smartwatches Have Appeal to Millennials, Multi-sponsor Surveys Study Shows

PRINCETON, N.J., Sept. 3, 2014 /PRNewswire/ -- While smartwatches—computerized watches that perform many of the same tasks as smartphones-- have barely hit the retail market, research shows there is robust interest among Millennials in purchasing a smartwatch, according to Multi-sponsor Surveys, Inc.  Almost four in ten (36%) Millennials express some interest in buying a smartwatch in the next 12 months and over one in ten (13%) express strong interest. Interest drops successively among each age cohort, down to a low of 7% interest among the oldest age group – Matures (age 65+).

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Purchase interest is also far higher among minority groups, such as Hispanics and African Americans, and among adults who currently wear a watch, as might be expected.  These findings are part of Multi-sponsor's 2014 Watch Brand Index Tracking Study, released today by the Princeton, NJ-based market research firm. 

How knowledgeable are consumers about smartwatches?

While Millennials express the most interest in buying a smartwatch, the majority of adults, across all age groups, are aware of the new wearable technology.  Knowing something about them is a different matter, however.  Again, Millennials are the most knowledgeable about smartwatches, having gleaned information from advertising, seeing them in stores, knowing someone who owns one, or from doing their own research.  Millennials are also much more aware of brands of these new "computerized wristwatches" than older adults.  

According to Lindsay Diehl, Account Representative, Multi-sponsor Surveys, Inc.,  "It may only be a matter of time before smartwatches catch on with all consumers as they offer a far more convenient and less obtrusive means of staying connected than smartphones—a flip of the wrist versus reaching for (or searching for) your phone."

For more information, please contact Lindsay Diehl at [email protected]

Source Report:  The 2014 Watch Brand Index Tracking Study, benchmark wave in a trended series, conducted by Multi-sponsor Surveys, Inc., Princeton, New Jersey, in July, 2014, via online interviews among a national sample of 1,002 adults age 18 or older. 

About Multi-sponsor Surveys, Inc.:  Multi-sponsor Surveys, Inc. is a diversified, syndicated market research company.  Established in 1989, Multi-sponsor Surveys conducts over 100 major, primary research studies each year in the areas of consumer goods and services, food and beverage, nutrition, pharmaceutical and wellness, health and beauty aids, and pet care.  For more information about Multi-sponsor Surveys, Inc., please visit our website: www.multisponsor.com.

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SOURCE Multi-sponsor Surveys, Inc.

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