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Mitsubishi Motors Continues Strong Sales Pace

Best August sales in three years

CYPRESS, Calif., Sept. 3, 2014 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) continues its upward sales momentum through the month of August with sales totaling 6,786 units, a 28.5 percent increase over the sales total from August 2013.

The American-made Outlander Sport 5-passenger compact crossover/SUV was the brand's sales leader among its diverse model lineup with sales of 2,869 units in August – the best August sales month and the second best all-time month of sales since its release in 2010.

Like the Outlander Sport, the extremely fuel-efficient Mirage 5-door sub-compact scored its second best all-time month of sales in August with 1,666 units sold.

The recently redesigned Outlander 7-passenger crossover/SUV also demonstrated exceptional sales momentum with sales of 1,134 units for August. Sales for the Insurance Institute for Highway Safety (IIHS) "Top Safety Pick+"-rated Outlander are now up 19.9 percent year-to-date and represent the best January through August sales for the model since 2008.

"Outlander Sport and Mirage continue to lead the way with consistently strong sales," said MMNA Executive Vice President of Sales, Don Swearingen. "And it is equally gratifying to see our redesigned Outlander crossover/SUV have its strongest sales run since 2008. Outlander offers excellent fuel efficiency and highly advanced safety technologies all at a very affordable price."

Other highlights of August sales include:

  • Total Mitsubishi sales are up 28.9 percent year-to-date
  • Best August sales for the brand since 2011
  • Best Lancer Evolution sales in August since 2008
  • Outlander Sport sales are up 25 percent year-to-date

August

YTD


2014

2013

2014

2013

Galant


76

122

1278

i-MiEV

20

30

134

958

Mirage

1666


11526


Lancer

1097

1771

11123

14330

Outlander

1134

1233

9101

7588

Outlander Sport

2869

2171

20801

16693






Total

6786

5281

52807

40847

About Mitsubishi Motors North America, Inc.        

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

SOURCE Mitsubishi Motor Sales of America, Inc.

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