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Toyota Posts Best-Ever Sales In August 2014

Toyota is No. 1 retail manufacturer; Toyota SUVs record best sales month ever

TORRANCE, Calif., Sept. 3, 2014 /PRNewswire/ -- Toyota, Scion and Lexus today reported total August 2014 sales results of 246,100 units, an increase of 10.2 percent over August 2013 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 27 selling days in August 2014 versus 28 selling days in August 2013, sales increased 6.3 percent over year-ago month.

Toyota division posted August 2014 sales of 213,291 units, up 9.6 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 5.7 percent over August 2013.

"The industry had its best August in over a decade with sales topping 1.5 million vehicles," said Bill Fay, Toyota division group vice president and general manager. "Boosted by standout SUV sales and a record-shattering month for RAV4, Toyota was the number 1 retail manufacturer in August."

Lexus reported August sales of 32,809 units, a 14.2 percent increase on a DSR basis and a 10.1 percent increase on a raw-volume basis, both year-over-year. 

"It was a great market from top to bottom in August," said Jeff Bracken, Lexus group vice president and general manager.  "Lexus had its second straight record-setting month as both passenger cars and luxury utility vehicles posted solid gains."

Other Highlights:

  • Camry posts sales of more than 44,000 units
  • All-new Corolla up over 23 percent
  • Avalon up nearly 13 percent
  • Prius posts sales of nearly 24,000 units
  • Toyota SUVs up about 28 percent, posts best month ever
  • All-new RAV4 up 51.5 percent, tops the previous best-ever record set just last month
  • 4Runner up 67 percent
  • All-new Highlander posts sales of 11,489 units
  • All-new Tundra up 4 percent for the month
  • Tacoma posts sales of over 14,000 units
  • All-new Lexus IS increased 20 percent
  • Lexus ES posts sales of more than 7,600 units
  • Lexus GS up nearly 14 percent
  • Lexus luxury utility vehicles up almost 12 percent
  • Lexus GX posts triple-digit gains for the tenth month in a row
  • Lexus RX about 4 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.   

 

TOYOTA  U.S. SALES SUMMARY

August, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

TOTAL TOYOTA

246,100

231,537

10.2

6.3

1,627,509

1,533,722

6.6

6.1

TOTAL TOYOTA DIV.

213,291

201,745

9.6

5.7

1,428,678

1,362,484

5.4

4.9

TOTAL LEXUS

32,809

29,792

14.2

10.1

198,831

171,238

16.7

16.1










YARIS

523

3,104

-82.5

-83.2

9,741

16,789

-41.7

-42.0

COROLLA

33,088

26,861

27.7

23.2

238,275

210,296

13.9

13.3

PRIUS

23,437

27,358

-11.2

-14.3

151,213

170,866

-11.1

-11.5

CAMRY

44,043

44,713

2.1

-1.5

306,471

287,119

7.3

6.7

AVALON

7,040

6,241

17.0

12.8

45,163

49,281

-7.9

-8.4

SCION FR-S

1,429

1,902

-22.1

-24.9

10,262

13,537

-23.8

-24.2

SCION iQ

219

433

-47.5

-49.4

1,620

3,078

-47.1

-47.4

SCION xD

789

1,124

-27.2

-29.8

5,757

6,257

-7.5

-8.0

SCION xB

1,621

1,693

-0.7

-4.3

11,254

12,740

-11.2

-11.7

SCION tC

2,128

2,546

-13.3

-16.4

13,056

13,347

-1.7

-2.2

TOTAL SCION

6,186

7,698

-16.7

-19.6

41,949

48,959

-13.9

-14.3

TOTAL TOYOTA DIV. CAR

114,317

115,975

2.2

-1.4

792,812

783,310

1.7

1.2










CT

2,191

1,784

27.4

22.8

12,507

10,642

18.1

17.5

HS

0

0

N/A

N/A

0

5

-100.0

-100.0

IS

5,312

4,432

24.3

19.9

33,427

18,859

78.1

77.2

ES

7,692

7,628

4.6

0.8

47,188

47,210

0.4

0.0

GS

2,537

2,234

17.8

13.6

14,660

13,024

13.1

12.6

LS

758

900

-12.7

-15.8

5,336

6,808

-21.2

-21.6

LFA

3

0

N/A

N/A

15

17

-11.3

-11.8

TOTAL LEXUS CAR

18,493

16,978

13.0

8.9

113,133

96,565

17.7

17.2

TOTAL TOYOTA CAR

132,810

132,953

3.6

-0.1

905,945

879,875

3.5

3.0










RAV4

35,614

23,502

57.1

51.5

179,345

144,314

24.9

24.3

FJ CRUISER

1,692

1,177

49.1

43.8

11,353

9,031

26.3

25.7

VENZA

2,793

3,496

-17.1

-20.1

21,587

26,994

-19.6

-20.0

HIGHLANDER

11,489

13,021

-8.5

-11.8

94,984

85,700

11.4

10.8

4RUNNER

7,657

4,579

73.4

67.2

49,612

34,055

46.4

45.7

SIENNA

12,386

11,858

8.3

4.5

86,338

85,025

2.0

1.5

SEQUOIA

913

1,280

-26.0

-28.7

7,814

9,045

-13.2

-13.6

LAND CRUISER

258

269

-0.5

-4.1

1,964

1,967

0.3

-0.2

TOTAL TOYOTA DIV. SUV

60,416

47,324

32.4

27.7

366,659

311,106

18.4

17.9










TACOMA

14,338

15,223

-2.3

-5.8

102,736

110,293

-6.4

-6.9

TUNDRA

11,834

11,365

8.0

4.1

80,133

72,750

10.7

10.1

TOTAL TOYOTA DIV. PICKUP

26,172

26,588

2.1

-1.6

182,869

183,043

0.4

-0.1

TOTAL TOYOTA DIV. TRUCK

98,974

85,770

19.7

15.4

635,866

579,174

10.3

9.8










RX

11,841

11,423

7.5

3.7

68,763

65,678

5.2

4.7

GX

2,198

1,056

115.9

108.1

14,429

6,352

128.3

127.2

LX

277

335

-14.3

-17.3

2,506

2,643

-4.7

-5.2

TOTAL LEXUS TRUCK

14,316

12,814

15.9

11.7

85,698

74,673

15.3

14.8

TOTAL TOYOTA TRUCK

113,290

98,584

19.2

14.9

721,564

653,847

10.9

10.4










SELLING DAYS

27

28



205

206



DSR = DAILY SELLING RATE









TOYOTA  U.S. SALES SUMMARY

August, 2014











-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --




DSR %

VOL % 



DSR %

VOL % 


2014

2013

CHG

CHG 

2014

2013

CHG

CHG 

* NORTH AMERICAN BUILT VEHICLES

















COROLLA

33,088

22,513

52.4

47.0

238,210

204,495

17.1

16.5

CAMRY

44,031

44,694

2.2

-1.5

306,354

286,938

7.3

6.8

AVALON

7,040

6,241

17.0

12.8

45,163

49,281

-7.9

-8.4

RAV4

21,161

14,143

55.2

49.6

119,731

93,565

28.6

28.0

VENZA

2,793

3,496

-17.1

-20.1

21,587

26,994

-19.6

-20.0

HIGHLANDER

11,152

12,545

-7.8

-11.1

92,526

81,631

13.9

13.3

SIENNA

12,386

11,858

8.3

4.5

86,338

85,025

2.0

1.5

SEQUOIA

913

1,280

-26.0

-28.7

7,814

9,045

-13.2

-13.6

TACOMA

14,338

15,223

-2.3

-5.8

102,736

110,293

-6.4

-6.9

TUNDRA

11,834

11,365

8.0

4.1

80,133

72,750

10.7

10.1










RX

9,308

8,496

13.6

9.6

54,700

55,096

-0.2

-0.7










TOTAL

168,044

151,854

14.8

10.7

1,155,292

1,075,113

8.0

7.5

N.A. VEHICLES % OF TOTAL

68.3%

65.6%



71.0%

70.1%












TOYOTA DIV. IMPORT CAR

30,158

42,527

-26.5

-29.1

203,085

242,596

-15.9

-16.3

LEXUS IMPORT CAR

18,493

16,978

13.0

8.9

113,133

96,565

17.7

17.2

TOYOTA DIV NA BUILT CARS

84,159

73,448

18.8

14.6

589,727

540,714

9.6

9.1

TOTAL TOYOTA CARS

132,810

132,953

3.6

-0.1

905,945

879,875

3.5

3.0










TOYOTA DIV. IMPORT TRUCK

24,397

15,860

59.5

53.8

125,001

99,871

25.8

25.2

LEXUS IMPORT TRUCK

5,008

4,318

20.3

16.0

30,998

19,577

59.1

58.3

TOYOTA DIV NA BUILT TRUCK

74,577

69,910

10.6

6.7

510,865

479,303

7.1

6.6

LEXUS NA BUILT TRUCK

9,308

8,496

13.6

9.6

54,700

55,096

-0.2

-0.7

TOTAL TOYOTA TRUCK

113,290

98,584

19.2

14.9

721,564

653,847

10.9

10.4










SELLING DAYS

27

28



205

206



DSR = DAILY SELLING RATE



















--CURRENT MONTH--


--CALENDAR YEAR TO DATE--


Memo:

2014

2013

DSR % 


2014

2013

DSR % 


Toyota Prius Sedan

14,724

16,157

-5.5%


90,627

108,218

-15.8%


Toyota Prius V (only)

3,506

3,932

-7.5%


20,725

25,976

-19.8%


Toyota Prius C (only)

4,389

5,478

-16.9%


28,372

29,850

-4.5%


Toyota Prius Phv (only)

818

1,791

-52.6%


11,489

6,822

69.2%


 

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SOURCE Toyota

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