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Hertz Celebrates 25,000th Dream Cars® Rental At Miami International Airport

Unsuspecting Hertz Customers Surprised with Luxury Experience and Complimentary Dream Car Upgrades

MIAMI and NAPLES, Fla., Sept. 3, 2014 /PRNewswire/ -- Hertz (NYSE: HTZ) today celebrated a milestone: the 25,000th rental of a Dream Car since the luxury collection of vehicles including Aston Martins, Ferraris, Bentleys and Lamborghinis was introduced in 2012.  To commemorate this occasion, Hertz surprised five unsuspecting customers picking up their car rentals with a complimentary upgrade to a Dream Car of their choice.  As part of the celebration, Mark Frissora, Hertz Chairman and CEO, awarded the 25,000th Dream Car renter with a surprise Dream Package which included:

  • Overnight stay in Miami at the Winter Haven Hotel, part of Marriott International's Autograph Collection
  • Dinner for two at Lure Fishbar South Beach, one of the area's hottest restaurants
Mark Frissora, Hertz Chairman & CEO, right, celebrates 25,000th Dream Cars rental with customer Mike Yonover on Wednesday, Sept. 3, 2014 in Miami. (Mitchell Zachs/AP Images for Hertz)

"Today's celebration marks the growth and popularity of our luxurious Dream Cars collection, which distinguishes Hertz as a leader in the industry. Achieving our 25,000th rental in less than two years of the program exceeds our most optimistic assumptions," said Mark P. Frissora. "Driving one of these cars is a memorable and exciting VIP experience and we're privileged to provide our customers with the opportunity to get behind the wheel and feel the power, sportiness, elegance and comfort of these unique vehicles."

The Dream Cars collection is currently offered in 35 U.S. markets including Los Angeles, Dallas/Fort Worth, New York, Atlanta and Las Vegas. The collection is expanding to European markets in 2015. Vehicles in the collection include:

  • Aston Martin V8 Vantage
  • Audi R8, Spyder
  • Bentley Continental GT
  • BMW (650i Gran Coupe, 650i Convertible, M5)
  • Cadillac CTS-V
  • Ferrari (California, F430)
  • Lamborghini Gallardo
  • Land Rover Range Rover Sport
  • Mercedes-Benz AMG (SLS, C63, E63)
  • Mercedes-Benz (SL550, G550)
  • Porsche (911, Cayenne, Boxster, Panamera)
  • Tesla Model S

Dream Car rentals include a Hertz Concierge who offers personalized orientation of the vehicle. Delivery to and pickup from hotel, home, or other off-airport location is also available.

The 25,000th Dream Car celebration comes on the heels of the third anniversary of the award-winning Hertz Gold Plus Rewards® customer loyalty program with newly-enhanced member benefits.  To learn more about the Hertz Gold Plus Rewards® customer loyalty program, visit Hertz.com.  For more information on Hertz Dream Cars, visit hertzdreamcars.com.   

About Hertz
Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in about 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Dollar and Thrifty have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe.

Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Company's Adrenaline, Dream, Family,  Fun,  Green and Prestige Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. More information about the company can be found at: www.abouthertz.com.

Mark Frissora, Hertz Chairman & CEO celebrates the 25,000th Dream Cars rental on Wednesday, Sept. 3, 2014 in Miami. (Mitchell Zachs/AP Images for Hertz)


Mark Frissora, Hertz Chairman & CEO, center, celebrates 25,000th Dream Cars rental by surprising customers Mike Yonover and Marissa Yonover on Wednesday, Sept. 3, 2014 in Miami. (Mitchell Zachs/AP Images for Hertz)


Hertz celebrates 25,000th Dream Cars rental on Wednesday, Sept. 3, 2014 in Miami. (Mitchell Zachs/AP Images for Hertz)


Hertz celebrates 25,000th Dream Cars rental on Wednesday, Sept. 3, 2014 in Miami. (Mitchell Zachs/AP Images for Hertz)


The Hertz Corporation

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SOURCE The Hertz Corporation

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