Welcome!

News Feed Item

Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations



 

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations

http://www.reportlinker.com/p02224671/Nestles-Effectiveness-of-Digital-and-Social-Media-Marketing-Strategies-and-Innovations.html

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, the company is focusing on transforming its operations, going beyond marketing to drive cost and supply chain efficiencies. The company's strategy has redefined dynamics of social media marketing and has raised the benchmarks of effective social media practices.

Reasons to buy

This report answers the following key questions:

• How is Nestlé adopting digital and social media within the organization?

• What percentage of the company's advertising budget is allocated to digital, mobile based and social media initiatives?

• What are the objectives of Nestlé's digital and social media strategy, and how it is implementing them?

• How is Nestlé implementing digital and social media initiatives as a marketing tool?

• What is Nestlé's consumer engagement model on digital and social media?

• How does Nestlé measure return on digital and social media investment?

• How is Nestlé leveraging mobile, social commerce, video, game and display and social networks to achieve its marketing and organizational goals?

Scope

This report provides in-depth analysis of Nestlé's social media strategy with a focus on overall digital goals. This report provides insights on the following 6 modules:

• Digital and Social Media Strategic Imperatives: This module provides insights into Nestlé's digital and social media strategic imperatives and a snapshot of the evolution of digital and social media strategies implemented by the company.

• Strategic Insights into Implementing and Executing Digital and Social Media Imperatives: This module provides in-depth analysis on Nestlé's digital and social media implementation strategy. It highlights the impact of digital and social media on Nestlé from an organizational, cultural, and functional perspective.

• Marketing Budget Allocation: This module provides insights into Nestlé's budget allocation strategy towards digital and social media marketing. It provides budget allocation snapshot for Nestlé's top 10 geographic markets and top 5 brands. In addition, it also provides breakdown of advertising budget by desktop and mobile.

• Advertising & Targeting Strategies: This module provides detailed analysis on key aspects of Nestlé's digital and social media strategy. It analyzes how Nestlé implements its social commerce and social network initiatives, and how the company utilizes digital formats and digital channels to achieve its strategic goals.

• Analysis of Nestlé's Social Media Strategy by Key Nestlé Brands: This module analyzes Nestlé's engagement strategies and content on leading social media networks for the company's key brands – Kit Kat, Nescafe, Purina, Maggi, Haagen Dazs.

• Case Examples: This module provides case examples of innovative digital and social media marketing adopted by Nestlé across its global operations.
1. About this Report
1.1. Introduction
1.2. Scope
1.3. Methodology
1.4. Definitions
1.5. Disclaimer

2. Nestle's Digital and Social Media Strategic Imperatives
2.1. Nestle Digital and Social Media Snapshot
2.2. Digital and Social Media Strategic Imperatives
2.3. Evolution of Digital and Social Media Strategy

3. Strategic Insights into Implementation Framework
3.1. Framework for Implementing Digital and Social Media Imperatives – Four Key Pillars
3.2. Digital and Social Media Organizational Structure
3.3. Organizational Culture & Leadership Focus
3.4. Listening & Engaging
3.5. Ensuring Media Productivity
3.6. Building Culture & Transformation

4. Nestle Digital and Social Media Marketing Budget Allocation
4.1. Digital and Social Media Budget Allocation & Industry Benchmarking
4.2. Channel Allocation & Industry Benchmarking – Mobile vs. Desktop
4.3. Analysis by Top 10 Markets
4.4. Analysis by Top 5 Brands

5. Advertising & Targeting Strategies
5.1. Channel Strategy – Online vs. Mobile
5.2. Branding & Targeting Strategy
5.3. Social Commerce
5.4. Product Launch Strategy
5.5. Advertising Format Strategy – Video, Gaming, and Display
5.6. Social Networking Site Strategy
5.7. Content Strategy

6. Analysis of Nestle's Social Media Strategy by Key Nestle Brands
6.1. Kit Kat
6.2. Nescafe
6.3. Maggi
6.4. Purina
6.5. Haagen Dazs

7. Case Examples –Nestle Way
7.1. Kit Kat: Break from Gravity
7.2. Nestle Purina US: Purina Happy Wings
7.3. Coffee Mate Malaysia: Stir-up Passion
7.4. Haagen Dazs: Concerto Timer App
7.5. Nestle/Google: Kit Kat – Google Android Partnership
7.6. Nestle Drumstick Philippines: Tweet Surprise
7.7. Maggi Australia: Fists of Fusian
7.8. Nestle India: First 1000 Days
7.9. Nestle Philippines: Facebook Loyalty Program
7.10. Nestle Nescafe Spain: Galao
7.11. Nestle Germany: Nestle Marktplatz
7.12. Nestle Water's USA: Nature's Fix
7.13. Nestle China: BenNaNa Brings Magic Fun


List of Figures

1. Methodology Framework
2. Nestlé - Social Media Mobile Marketing Effectiveness Index Taxonomy
3. Nestlé – Company Overview
4. Nestlé's Strategic Imperatives – Digital and Social Media Channels
5. Nestlé's Digital and Social Media Evolution
6. Nestlé Digital & Social Organizational Structure
7. Nestlé Digital & Social Media Marketing Budget Allocation Strategy – Nestlé vs. Industry Average, 2013
8. Nestlé's Global Digital & Social Media Marketing Budget Allocation for Top 10 Markets
9. Nestlé Digital & Social Media Marketing Budget Allocation for Top 5 Brands
10. Nestlé Marketing Budget Channel Allocation Strategy – Nestlé vs. Industry Average, 2013
11. Nestlé Kit Kat Social Media Activity - Analysis by Platform
12. Nestlé Nescafe Social Media Activity - Analysis by Platform
13. Nestlé Maggi Social Media Activity - Analysis by Platform
14. Nestlé Purina Social Media Activity - Analysis by Platform
15. Nestlé Haagen Dazs Social Media Activity - Analysis by Platform



To order this report: Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations
http://www.reportlinker.com/p02224671/Nestles-Effectiveness-of-Digital-and-Social-Media-Marketing-Strategies-and-Innovations.html



__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

 

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
An edge gateway is an essential piece of infrastructure for large scale cloud-based services. In his session at 17th Cloud Expo, Mikey Cohen, Manager, Edge Gateway at Netflix, detailed the purpose, benefits and use cases for an edge gateway to provide security, traffic management and cloud cross region resiliency. He discussed how a gateway can be used to enhance continuous deployment and help testing of new service versions and get service insights and more. Philosophical and architectural ap...
By 2021, 500 million sensors are set to be deployed worldwide, nearly 40x as many as exist today. In order to scale fast and keep pace with industry growth, the team at Unacast turned to the public cloud to build the world's largest location data platform with optimal scalability, minimal DevOps, and maximum flexibility. Drawing from his experience with the Google Cloud Platform, VP of Engineering Andreas Heim will speak to the architecture of Unacast's platform and developer-focused processes.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Serveless Architectures brings the ability to independently scale, deploy and heal based on workloads and move away from monolithic designs. From the front-end, middle-ware and back-end layers, serverless workloads potentially have a larger security risk surface due to the many moving pieces. This talk will focus on key areas to consider for securing end to end, from dev to prod. We will discuss patterns for end to end TLS, session management, scaling to absorb attacks and mitigation techniques.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
The vast majority of businesses now use cloud services, yet many still struggle with realizing the full potential of their IT investments. In particular, small and medium-sized businesses (SMBs) lack the internal IT staff and expertise to fully move to and manage workloads in public cloud environments. Speaker Todd Schwartz will help session attendees better navigate the complex cloud market and maximize their technical investments. The SkyKick co-founder and co-CEO will share the biggest challe...
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...