Welcome!

News Feed Item

Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations



 

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations

http://www.reportlinker.com/p02224671/Nestles-Effectiveness-of-Digital-and-Social-Media-Marketing-Strategies-and-Innovations.html

Nestlé has been one of the leading players in the food & beverage industry which has strongly focused on developing and implementing digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, the company is focusing on transforming its operations, going beyond marketing to drive cost and supply chain efficiencies. The company's strategy has redefined dynamics of social media marketing and has raised the benchmarks of effective social media practices.

Reasons to buy

This report answers the following key questions:

• How is Nestlé adopting digital and social media within the organization?

• What percentage of the company's advertising budget is allocated to digital, mobile based and social media initiatives?

• What are the objectives of Nestlé's digital and social media strategy, and how it is implementing them?

• How is Nestlé implementing digital and social media initiatives as a marketing tool?

• What is Nestlé's consumer engagement model on digital and social media?

• How does Nestlé measure return on digital and social media investment?

• How is Nestlé leveraging mobile, social commerce, video, game and display and social networks to achieve its marketing and organizational goals?

Scope

This report provides in-depth analysis of Nestlé's social media strategy with a focus on overall digital goals. This report provides insights on the following 6 modules:

• Digital and Social Media Strategic Imperatives: This module provides insights into Nestlé's digital and social media strategic imperatives and a snapshot of the evolution of digital and social media strategies implemented by the company.

• Strategic Insights into Implementing and Executing Digital and Social Media Imperatives: This module provides in-depth analysis on Nestlé's digital and social media implementation strategy. It highlights the impact of digital and social media on Nestlé from an organizational, cultural, and functional perspective.

• Marketing Budget Allocation: This module provides insights into Nestlé's budget allocation strategy towards digital and social media marketing. It provides budget allocation snapshot for Nestlé's top 10 geographic markets and top 5 brands. In addition, it also provides breakdown of advertising budget by desktop and mobile.

• Advertising & Targeting Strategies: This module provides detailed analysis on key aspects of Nestlé's digital and social media strategy. It analyzes how Nestlé implements its social commerce and social network initiatives, and how the company utilizes digital formats and digital channels to achieve its strategic goals.

• Analysis of Nestlé's Social Media Strategy by Key Nestlé Brands: This module analyzes Nestlé's engagement strategies and content on leading social media networks for the company's key brands – Kit Kat, Nescafe, Purina, Maggi, Haagen Dazs.

• Case Examples: This module provides case examples of innovative digital and social media marketing adopted by Nestlé across its global operations.
1. About this Report
1.1. Introduction
1.2. Scope
1.3. Methodology
1.4. Definitions
1.5. Disclaimer

2. Nestle's Digital and Social Media Strategic Imperatives
2.1. Nestle Digital and Social Media Snapshot
2.2. Digital and Social Media Strategic Imperatives
2.3. Evolution of Digital and Social Media Strategy

3. Strategic Insights into Implementation Framework
3.1. Framework for Implementing Digital and Social Media Imperatives – Four Key Pillars
3.2. Digital and Social Media Organizational Structure
3.3. Organizational Culture & Leadership Focus
3.4. Listening & Engaging
3.5. Ensuring Media Productivity
3.6. Building Culture & Transformation

4. Nestle Digital and Social Media Marketing Budget Allocation
4.1. Digital and Social Media Budget Allocation & Industry Benchmarking
4.2. Channel Allocation & Industry Benchmarking – Mobile vs. Desktop
4.3. Analysis by Top 10 Markets
4.4. Analysis by Top 5 Brands

5. Advertising & Targeting Strategies
5.1. Channel Strategy – Online vs. Mobile
5.2. Branding & Targeting Strategy
5.3. Social Commerce
5.4. Product Launch Strategy
5.5. Advertising Format Strategy – Video, Gaming, and Display
5.6. Social Networking Site Strategy
5.7. Content Strategy

6. Analysis of Nestle's Social Media Strategy by Key Nestle Brands
6.1. Kit Kat
6.2. Nescafe
6.3. Maggi
6.4. Purina
6.5. Haagen Dazs

7. Case Examples –Nestle Way
7.1. Kit Kat: Break from Gravity
7.2. Nestle Purina US: Purina Happy Wings
7.3. Coffee Mate Malaysia: Stir-up Passion
7.4. Haagen Dazs: Concerto Timer App
7.5. Nestle/Google: Kit Kat – Google Android Partnership
7.6. Nestle Drumstick Philippines: Tweet Surprise
7.7. Maggi Australia: Fists of Fusian
7.8. Nestle India: First 1000 Days
7.9. Nestle Philippines: Facebook Loyalty Program
7.10. Nestle Nescafe Spain: Galao
7.11. Nestle Germany: Nestle Marktplatz
7.12. Nestle Water's USA: Nature's Fix
7.13. Nestle China: BenNaNa Brings Magic Fun


List of Figures

1. Methodology Framework
2. Nestlé - Social Media Mobile Marketing Effectiveness Index Taxonomy
3. Nestlé – Company Overview
4. Nestlé's Strategic Imperatives – Digital and Social Media Channels
5. Nestlé's Digital and Social Media Evolution
6. Nestlé Digital & Social Organizational Structure
7. Nestlé Digital & Social Media Marketing Budget Allocation Strategy – Nestlé vs. Industry Average, 2013
8. Nestlé's Global Digital & Social Media Marketing Budget Allocation for Top 10 Markets
9. Nestlé Digital & Social Media Marketing Budget Allocation for Top 5 Brands
10. Nestlé Marketing Budget Channel Allocation Strategy – Nestlé vs. Industry Average, 2013
11. Nestlé Kit Kat Social Media Activity - Analysis by Platform
12. Nestlé Nescafe Social Media Activity - Analysis by Platform
13. Nestlé Maggi Social Media Activity - Analysis by Platform
14. Nestlé Purina Social Media Activity - Analysis by Platform
15. Nestlé Haagen Dazs Social Media Activity - Analysis by Platform



To order this report: Nestle%s Effectiveness of Digital and Social Media Marketing Strategies and Innovations
http://www.reportlinker.com/p02224671/Nestles-Effectiveness-of-Digital-and-Social-Media-Marketing-Strategies-and-Innovations.html



__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

 

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to m...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.