|By PR Newswire||
|September 3, 2014 07:08 PM EDT||
NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. As new start-ups bring in innovative business models to drive location based marketing (LBM), geo-social services are expected to regain the lost ground. Social networks will play a key role in terms of capturing consumer intentions along with buying behavior and relaying it to marketers to react in real time. For food & beverage companies, where impulse purchase significantly influences retail sales, LBM would have a major impact. In addition, intense competition has forced food & beverage marketers to adopt innovative ways to engage consumers and gain market share, which is driving increase investments.
Spend on Location Based Marketing (LBM) continues to fuel impressive growth with food & beverage marketers in the US focusing on personalization and real time offers to retain consumers and drive revenues. In addition, shift from desktop to mobile advertising has added new dimensions to the growth stage of LBM. A number of new players have emerged which includes both start-ups and established players. LBM is driving innovation and fundamentally reshaping the brand-consumer communication. As such a combination of mobile, social media and LBM has put forward a strong value proposition for food & beverage marketers to target niche consumer segments.
This report answers the following key questions:
• Why Location Based Marketing is critical for food & beverage brands?
• What are the best practices in budget allocation and how much budget you should allocate on Location Based Marketing?
• How is consumers' use of social and mobile influencing advertising spending on Location Based Marketing?
• What are the gaps between how consumers use check-ins for Location Based Marketing and targeting approach adopted by food & beverage marketers?
• What Location Based Marketing strategies work best to create brand awareness, drive sales and launch new products?
• How is the overall proposition of Location Based Marketing platforms shaping up and what it means for food & beverage marketers?
• How Location Based Marketing is expected to evolve in future – value proposition of Predictive Location Based Marketing and Internal Positioning Systems?
This report provides detailed analysis of social media and LBM based marketing spend, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.
• Value Proposition: This report provides insights into value proposition of social media and Location Based Marketing strategies for food & beverage companies in the US. It provides detailed analysis of factors, which are driving F&B marketers increase spend on social media and location based marketing.
• Advertising Spend: This report details budget allocation for Location Based Marketing by F&B industry. It provides insights into role of social media and also breaks down spend by seven sectors within food & beverage industry.
• Business Models and Advertising Opportunities: This report covers key Location Based Marketing platforms or players, their strategies and opportunities for marketers. It also provides futuristic view covering Predictive Location Based Marketing and Internal Positioning Systems.
• Advertising Strategies: This report covers Location Based Marketing strategies adopted by leading food & beverage brands to gain market share.
• Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of Location Based Marketing strategies.
1 About this Report
2 Executive Summary
3 Dynamics of Location Based Social Media Marketing
3.1. Location Based Service Market Snapshot
3.2. Opinion on Evolution and Outlook of Location Based Social Media Marketing
4 Analysis of Emerging Trends, Drivers, and Challenges
4.1. Consumer Trends and Drivers
4.2. Business Trends and Drivers
5 Location Based Marketing Budget Allocation
5.1. Analysis of Budget Allocation in LBM by F&B Sectors
6 Location Based Social Media Marketing Implementation Strategies
6.1. Branding & Targeting Strategy
6.2. Product Innovation
6.3. Lead Generation and Sales
6.4. Social Networking Site Strategy for LBM
7 Social Media and Predictive Location Based Marketing – Trends, Challenges, & Opportunities
7.1. Key Trends and Insights
7.2. Predictive LBM Opportunities for Food & Beverage Brands
7.3. Predictive LBM Challenges for Food & Beverage Brands
8 Indoor Positioning Systems and Social Media – Unique Proposition
8.1. Key Trends and Strategic Insights
8.2. Indoor Position System Market Size, 2013-2018
9 Key Technologies – Location Based Services
9.1. Global Positioning System (GPS)
9.1.2. Advantages and Disadvantages
9.1.3. Marketing Initiatives
9.2. Near Field Communication (NFC)
9.2.2. Advantages and Disadvantages
9.2.3. Marketing Initiatives
9.3. Bluetooth Low Energy (BLE)
9.3.2. Advantages and Disadvantages
9.3.3. Marketing Initiatives
10 Key Players- Location Based Social Networking
10.1.2. Key Events
10.1.3. Products and Services
10.1.4. Insights and Outlook
10.2.2. Key Events
10.2.3. Products and Services
10.2.4. Insights and Outlook
10.3.2. Key Events
10.3.3. Products and Services
10.3.4. Insights and Outlook
10.4.2. Key Events
10.4.3. Products and Services
10.4.4. Insights and Outlook
10.5.2. Key Events
10.5.3. Products and Services
10.5.4. Insights and Outlook
11 Case Example Best Practices Analysis Framework
11.1. Brand Building
11.2. Lead Generation & Sales
12 Further Readings
List of Tables
Figure 1: Methodology Framework
Figure 2: US Location Based Marketing Dynamics
Figure 3: US Location Based Marketing Evolution and Outlook, 2009-2018
Figure 4: United States Smartphone Users and Penetration Projection, 2014 – 2017
Figure 5: United States Mobile Internet Users and Penetration Projection, 2014 – 2017
Figure 6: Worldwide GPS Penetration, 2013 Vs. 2017
Figure 7: US Location Based Marketing – Consumer Insights on Privacy and Adoption, 2013
Figure 8: US Location Based Marketing Spend by Food & Beverage Companies, 2013-2018
Figure 9: US Location Based Marketing Spend Growth Rate by Food and Beverage Sectors, 2014-2018
Figure 10: Key Focus Areas in LBM to Drive Consumer Engagement
Figure 11: Which Strategic Imperatives are Driving You to Invest in LBM?
Figure 12: Which is Your Preferred Platform for Launching LBM Based Campaigns?
Figure 13: US Location Based Marketing – Key Marketing Objectives of Food and Beverage Brands Driving Investment, 2014-2018
Figure 14: US Food and Beverage Industry Major Challenges in Implementing Predictive Location Based Marketing, 2014 Q2
Figure 15: US Indoor Positioning System Spending by Food and Beverage Industry During 2014-2018
Figure 16: Example of Indoor Map
Figure 17: US Indoor Positioning Market and Future Outlook, 2013 - 2018
Figure 18: Coca-Cola, The Global Poverty Project: Movement for a Movement – Campaign View
Figure 19: Pepsi Max USA: Golden Ticket Foursquare Badges – Campaign View
Figure 20: Heineken US: Holiday App – Campaign View
Figure 21: Outback Steakhouse USA: Geo-conquest Campaign – Campaign View
Figure 22: PepsiCo US: Pepsi Loot – Campaign View
Figure 23: Zatarain's USA: iBeacon Campaign – Campaign View
To order this report: The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
Contact Clare: [email protected]
Intl: +1 339-368-6001
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 24, 2016 09:00 PM EDT Reads: 1,776
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 24, 2016 08:45 PM EDT Reads: 910
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 24, 2016 08:45 PM EDT Reads: 655
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 24, 2016 08:30 PM EDT Reads: 932
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 24, 2016 08:15 PM EDT Reads: 1,019
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 24, 2016 07:45 PM EDT Reads: 884
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 24, 2016 07:15 PM EDT Reads: 962
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 24, 2016 06:30 PM EDT Reads: 723
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 24, 2016 06:00 PM EDT Reads: 4,639
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
May. 24, 2016 05:00 PM EDT Reads: 1,837
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
May. 24, 2016 04:15 PM EDT Reads: 1,817
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 24, 2016 04:00 PM EDT Reads: 1,678
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
May. 24, 2016 04:00 PM EDT Reads: 2,348
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 24, 2016 02:15 PM EDT Reads: 2,072
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 24, 2016 02:00 PM EDT Reads: 3,839