Welcome!

News Feed Item

The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

http://www.reportlinker.com/p02355272/The-US-Social-Media-and-Location-Based-Marketing-Strategies-and-Innovations-in-Food--Beverage-Industry-H1-2014.html

With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. As new start-ups bring in innovative business models to drive location based marketing (LBM), geo-social services are expected to regain the lost ground. Social networks will play a key role in terms of capturing consumer intentions along with buying behavior and relaying it to marketers to react in real time. For food & beverage companies, where impulse purchase significantly influences retail sales, LBM would have a major impact. In addition, intense competition has forced food & beverage marketers to adopt innovative ways to engage consumers and gain market share, which is driving increase investments.

Spend on Location Based Marketing (LBM) continues to fuel impressive growth with food & beverage marketers in the US focusing on personalization and real time offers to retain consumers and drive revenues. In addition, shift from desktop to mobile advertising has added new dimensions to the growth stage of LBM. A number of new players have emerged which includes both start-ups and established players. LBM is driving innovation and fundamentally reshaping the brand-consumer communication. As such a combination of mobile, social media and LBM has put forward a strong value proposition for food & beverage marketers to target niche consumer segments.

This report answers the following key questions:

• Why Location Based Marketing is critical for food & beverage brands?

• What are the best practices in budget allocation and how much budget you should allocate on Location Based Marketing?

• How is consumers' use of social and mobile influencing advertising spending on Location Based Marketing?

• What are the gaps between how consumers use check-ins for Location Based Marketing and targeting approach adopted by food & beverage marketers?

• What Location Based Marketing strategies work best to create brand awareness, drive sales and launch new products?

• How is the overall proposition of Location Based Marketing platforms shaping up and what it means for food & beverage marketers?

• How Location Based Marketing is expected to evolve in future – value proposition of Predictive Location Based Marketing and Internal Positioning Systems?

This report provides detailed analysis of social media and LBM based marketing spend, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.

• Value Proposition: This report provides insights into value proposition of social media and Location Based Marketing strategies for food & beverage companies in the US. It provides detailed analysis of factors, which are driving F&B marketers increase spend on social media and location based marketing.

• Advertising Spend: This report details budget allocation for Location Based Marketing by F&B industry. It provides insights into role of social media and also breaks down spend by seven sectors within food & beverage industry.

• Business Models and Advertising Opportunities: This report covers key Location Based Marketing platforms or players, their strategies and opportunities for marketers. It also provides futuristic view covering Predictive Location Based Marketing and Internal Positioning Systems.

• Advertising Strategies: This report covers Location Based Marketing strategies adopted by leading food & beverage brands to gain market share.

• Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of Location Based Marketing strategies.
1 About this Report
1.1. Introduction
1.2. Methodology

1.3. Definitions
1.4. Disclaimer
2 Executive Summary
3 Dynamics of Location Based Social Media Marketing
3.1. Location Based Service Market Snapshot
3.2. Opinion on Evolution and Outlook of Location Based Social Media Marketing
4 Analysis of Emerging Trends, Drivers, and Challenges
4.1. Consumer Trends and Drivers
4.2. Business Trends and Drivers
4.3. Challenges
5 Location Based Marketing Budget Allocation
5.1. Analysis of Budget Allocation in LBM by F&B Sectors
6 Location Based Social Media Marketing Implementation Strategies
6.1. Branding & Targeting Strategy
6.2. Product Innovation
6.3. Lead Generation and Sales
6.4. Social Networking Site Strategy for LBM
7 Social Media and Predictive Location Based Marketing – Trends, Challenges, & Opportunities
7.1. Key Trends and Insights
7.2. Predictive LBM Opportunities for Food & Beverage Brands

7.3. Predictive LBM Challenges for Food & Beverage Brands
8 Indoor Positioning Systems and Social Media – Unique Proposition
8.1. Key Trends and Strategic Insights
8.2. Indoor Position System Market Size, 2013-2018
9 Key Technologies – Location Based Services
9.1. Global Positioning System (GPS)
9.1.1. Overview
9.1.2. Advantages and Disadvantages
9.1.3. Marketing Initiatives
9.2. Near Field Communication (NFC)
9.2.1. Overview
9.2.2. Advantages and Disadvantages
9.2.3. Marketing Initiatives
9.3. Bluetooth Low Energy (BLE)
9.3.1. Overview
9.3.2. Advantages and Disadvantages
9.3.3. Marketing Initiatives
10 Key Players- Location Based Social Networking
10.1. Facebook
10.1.1. Summary
10.1.2. Key Events
10.1.3. Products and Services
10.1.4. Insights and Outlook
10.2. Foursquare
10.2.1. Summary
10.2.2. Key Events
10.2.3. Products and Services

10.2.4. Insights and Outlook
10.3. Yelp
10.3.1. Summary
10.3.2. Key Events
10.3.3. Products and Services
10.3.4. Insights and Outlook
10.4. FullCircle
10.4.1. Summary
10.4.2. Key Events
10.4.3. Products and Services
10.4.4. Insights and Outlook
10.5. Shopkick
10.5.1. Summary
10.5.2. Key Events
10.5.3. Products and Services
10.5.4. Insights and Outlook
11 Case Example Best Practices Analysis Framework
11.1. Brand Building
11.2. Lead Generation & Sales
12 Further Readings

List of Tables

Figure 1: Methodology Framework
Figure 2: US Location Based Marketing Dynamics
Figure 3: US Location Based Marketing Evolution and Outlook, 2009-2018
Figure 4: United States Smartphone Users and Penetration Projection, 2014 – 2017
Figure 5: United States Mobile Internet Users and Penetration Projection, 2014 – 2017
Figure 6: Worldwide GPS Penetration, 2013 Vs. 2017
Figure 7: US Location Based Marketing – Consumer Insights on Privacy and Adoption, 2013
Figure 8: US Location Based Marketing Spend by Food & Beverage Companies, 2013-2018
Figure 9: US Location Based Marketing Spend Growth Rate by Food and Beverage Sectors, 2014-2018
Figure 10: Key Focus Areas in LBM to Drive Consumer Engagement
Figure 11: Which Strategic Imperatives are Driving You to Invest in LBM?
Figure 12: Which is Your Preferred Platform for Launching LBM Based Campaigns?
Figure 13: US Location Based Marketing – Key Marketing Objectives of Food and Beverage Brands Driving Investment, 2014-2018
Figure 14: US Food and Beverage Industry Major Challenges in Implementing Predictive Location Based Marketing, 2014 Q2

Figure 15: US Indoor Positioning System Spending by Food and Beverage Industry During 2014-2018
Figure 16: Example of Indoor Map
Figure 17: US Indoor Positioning Market and Future Outlook, 2013 - 2018
Figure 18: Coca-Cola, The Global Poverty Project: Movement for a Movement – Campaign View
Figure 19: Pepsi Max USA: Golden Ticket Foursquare Badges – Campaign View
Figure 20: Heineken US: Holiday App – Campaign View
Figure 21: Outback Steakhouse USA: Geo-conquest Campaign – Campaign View
Figure 22: PepsiCo US: Pepsi Loot – Campaign View
Figure 23: Zatarain's USA: iBeacon Campaign – Campaign View

To order this report: The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
http://www.reportlinker.com/p02355272/The-US-Social-Media-and-Location-Based-Marketing-Strategies-and-Innovations-in-Food--Beverage-Industry-H1-2014.html

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.