|By PR Newswire||
|September 3, 2014 07:08 PM EDT||
NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. As new start-ups bring in innovative business models to drive location based marketing (LBM), geo-social services are expected to regain the lost ground. Social networks will play a key role in terms of capturing consumer intentions along with buying behavior and relaying it to marketers to react in real time. For food & beverage companies, where impulse purchase significantly influences retail sales, LBM would have a major impact. In addition, intense competition has forced food & beverage marketers to adopt innovative ways to engage consumers and gain market share, which is driving increase investments.
Spend on Location Based Marketing (LBM) continues to fuel impressive growth with food & beverage marketers in the US focusing on personalization and real time offers to retain consumers and drive revenues. In addition, shift from desktop to mobile advertising has added new dimensions to the growth stage of LBM. A number of new players have emerged which includes both start-ups and established players. LBM is driving innovation and fundamentally reshaping the brand-consumer communication. As such a combination of mobile, social media and LBM has put forward a strong value proposition for food & beverage marketers to target niche consumer segments.
This report answers the following key questions:
• Why Location Based Marketing is critical for food & beverage brands?
• What are the best practices in budget allocation and how much budget you should allocate on Location Based Marketing?
• How is consumers' use of social and mobile influencing advertising spending on Location Based Marketing?
• What are the gaps between how consumers use check-ins for Location Based Marketing and targeting approach adopted by food & beverage marketers?
• What Location Based Marketing strategies work best to create brand awareness, drive sales and launch new products?
• How is the overall proposition of Location Based Marketing platforms shaping up and what it means for food & beverage marketers?
• How Location Based Marketing is expected to evolve in future – value proposition of Predictive Location Based Marketing and Internal Positioning Systems?
This report provides detailed analysis of social media and LBM based marketing spend, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.
• Value Proposition: This report provides insights into value proposition of social media and Location Based Marketing strategies for food & beverage companies in the US. It provides detailed analysis of factors, which are driving F&B marketers increase spend on social media and location based marketing.
• Advertising Spend: This report details budget allocation for Location Based Marketing by F&B industry. It provides insights into role of social media and also breaks down spend by seven sectors within food & beverage industry.
• Business Models and Advertising Opportunities: This report covers key Location Based Marketing platforms or players, their strategies and opportunities for marketers. It also provides futuristic view covering Predictive Location Based Marketing and Internal Positioning Systems.
• Advertising Strategies: This report covers Location Based Marketing strategies adopted by leading food & beverage brands to gain market share.
• Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of Location Based Marketing strategies.
1 About this Report
2 Executive Summary
3 Dynamics of Location Based Social Media Marketing
3.1. Location Based Service Market Snapshot
3.2. Opinion on Evolution and Outlook of Location Based Social Media Marketing
4 Analysis of Emerging Trends, Drivers, and Challenges
4.1. Consumer Trends and Drivers
4.2. Business Trends and Drivers
5 Location Based Marketing Budget Allocation
5.1. Analysis of Budget Allocation in LBM by F&B Sectors
6 Location Based Social Media Marketing Implementation Strategies
6.1. Branding & Targeting Strategy
6.2. Product Innovation
6.3. Lead Generation and Sales
6.4. Social Networking Site Strategy for LBM
7 Social Media and Predictive Location Based Marketing – Trends, Challenges, & Opportunities
7.1. Key Trends and Insights
7.2. Predictive LBM Opportunities for Food & Beverage Brands
7.3. Predictive LBM Challenges for Food & Beverage Brands
8 Indoor Positioning Systems and Social Media – Unique Proposition
8.1. Key Trends and Strategic Insights
8.2. Indoor Position System Market Size, 2013-2018
9 Key Technologies – Location Based Services
9.1. Global Positioning System (GPS)
9.1.2. Advantages and Disadvantages
9.1.3. Marketing Initiatives
9.2. Near Field Communication (NFC)
9.2.2. Advantages and Disadvantages
9.2.3. Marketing Initiatives
9.3. Bluetooth Low Energy (BLE)
9.3.2. Advantages and Disadvantages
9.3.3. Marketing Initiatives
10 Key Players- Location Based Social Networking
10.1.2. Key Events
10.1.3. Products and Services
10.1.4. Insights and Outlook
10.2.2. Key Events
10.2.3. Products and Services
10.2.4. Insights and Outlook
10.3.2. Key Events
10.3.3. Products and Services
10.3.4. Insights and Outlook
10.4.2. Key Events
10.4.3. Products and Services
10.4.4. Insights and Outlook
10.5.2. Key Events
10.5.3. Products and Services
10.5.4. Insights and Outlook
11 Case Example Best Practices Analysis Framework
11.1. Brand Building
11.2. Lead Generation & Sales
12 Further Readings
List of Tables
Figure 1: Methodology Framework
Figure 2: US Location Based Marketing Dynamics
Figure 3: US Location Based Marketing Evolution and Outlook, 2009-2018
Figure 4: United States Smartphone Users and Penetration Projection, 2014 – 2017
Figure 5: United States Mobile Internet Users and Penetration Projection, 2014 – 2017
Figure 6: Worldwide GPS Penetration, 2013 Vs. 2017
Figure 7: US Location Based Marketing – Consumer Insights on Privacy and Adoption, 2013
Figure 8: US Location Based Marketing Spend by Food & Beverage Companies, 2013-2018
Figure 9: US Location Based Marketing Spend Growth Rate by Food and Beverage Sectors, 2014-2018
Figure 10: Key Focus Areas in LBM to Drive Consumer Engagement
Figure 11: Which Strategic Imperatives are Driving You to Invest in LBM?
Figure 12: Which is Your Preferred Platform for Launching LBM Based Campaigns?
Figure 13: US Location Based Marketing – Key Marketing Objectives of Food and Beverage Brands Driving Investment, 2014-2018
Figure 14: US Food and Beverage Industry Major Challenges in Implementing Predictive Location Based Marketing, 2014 Q2
Figure 15: US Indoor Positioning System Spending by Food and Beverage Industry During 2014-2018
Figure 16: Example of Indoor Map
Figure 17: US Indoor Positioning Market and Future Outlook, 2013 - 2018
Figure 18: Coca-Cola, The Global Poverty Project: Movement for a Movement – Campaign View
Figure 19: Pepsi Max USA: Golden Ticket Foursquare Badges – Campaign View
Figure 20: Heineken US: Holiday App – Campaign View
Figure 21: Outback Steakhouse USA: Geo-conquest Campaign – Campaign View
Figure 22: PepsiCo US: Pepsi Loot – Campaign View
Figure 23: Zatarain's USA: iBeacon Campaign – Campaign View
To order this report: The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
Contact Clare: [email protected]
Intl: +1 339-368-6001
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Feb. 13, 2016 12:45 AM EST Reads: 272
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 12, 2016 10:00 PM EST Reads: 243
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
Feb. 12, 2016 09:45 PM EST Reads: 385
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Feb. 12, 2016 09:00 PM EST Reads: 134
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 12, 2016 06:00 PM EST Reads: 404
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 12, 2016 06:00 PM EST
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
Feb. 12, 2016 04:45 PM EST
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 12, 2016 04:30 PM EST
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Feb. 12, 2016 04:30 PM EST Reads: 192
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
Feb. 12, 2016 04:15 PM EST
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 12, 2016 04:15 PM EST Reads: 430
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
Feb. 12, 2016 03:00 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 12, 2016 02:15 PM EST Reads: 454
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Feb. 12, 2016 02:15 PM EST
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 12, 2016 01:45 PM EST Reads: 235