Welcome!

News Feed Item

US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014



 

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

http://www.reportlinker.com/p02355264/US-Social-Media-Mobile-Marketing-Strategies-and-Innovations-in-Food--Beverage-Industry-H1-2014.html

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer needs. Social media mobile advertising has offered food & beverage marketers a strong platform to understand and reach out to consumers. We expect advertising spend by food & beverage companies through social media mobile channel to outperform the industry average.

Convergence of mobile and social media is enabling food and beverage companies to capitalize on new opportunities to strengthen brand image and gain market share. This unique social-mobile combination is allowing marketers to understand consumer behavior and target them in a personalized manner. More importantly, there is an increased focus on running integrated campaigns across platforms and advertising channels. In addition, mobile marketing is creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency to gain competitive advantage. As a result, social media mobile marketing is fundamentally reshaping operational structure along with strategic focus of food & bevarege companies.

This report answers the following key questions:

• Why social media mobile advertising is critical for food & beverage (F&B) marketers?

• How much is being spent on social media mobile advertising by F&B brands?

• How is consumers' use of social media and mobile influencing marketing budget allocation towards social media mobile?

• What are the gaps between how consumers use social media mobile and targeting approach adopted by F&B marketers?

• Which social media mobile strategies work best to create brand awareness, drive sales and launch new products?

• How is the overall proposition of social media mobile platforms shaping up and what it means for F&B marketers?

• What is the role of mobile in social media mobile and how should F&B marketers develop their marketing strategy around it to gain market share?

• How to develop and execute marketing strategy combining social media with Location Based Marketing (LBM)?

This report provides detailed analysis of social media based mobile marketing spend, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary indices to derive unique insights into social media mobile marketing dynamics.

• Value Proposition: This report provides insights into value proposition of social media based mobile advertising initiatives for F&B companies in the US. It provides an overview of social media mobile market dynamics and detailed analysis of factors, which are driving F&B marketers increase spend on this channel.

• Advertising Spend Dynamics: This report details social media mobile advertising budget allocation and five year forecast by seven key sectors in the F&B industry – alcoholic drinks; concentrated juices & functional drinks; sparkling soft drinks; tea & coffee; confectionery; bakery, & cereals; meat, fish, & seafood; and dairy food & ice cream. In addition, it provides social media advertising spend by marketing objectives (branding, increase traffic, lead generation, direct sales, and product launch); by format (display and video); by gaming & applications; and platform (Facebook, Twitter, Instagram, Vine, Pinterest, and You Tube).

• Advertising Strategies: This report covers social media mobile strategies adopted by leading players to gain market share. It also covers Location Based Marketing (LBM) strategies in detail, explaining its value proposition, advertising spending trend over the next five years, LBM innovation, and key players and their strategies.

• Business Models and Advertising Opportunities: This report covers key social media mobile platforms, their strategies and emerging opportunities for marketers. It also covers how messenger services are fundamentally reshaping the value proposition of social media advertising.

• Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of innovative social media mobile advertising strategies. It covers both success stories along with failures.
1. About this Report
1.1. About Socintel360
1.2. Summary
1.3. Scope
1.4. Methodology
1.5. Definitions
2. Executive Summary
3. Dynamics of Social Media Based Mobile Marketing
3.1. Channel Dynamics – Desktop vs. Mobile
3.2. Social Media Mobile Marketing Value Proposition for Food & Beverage Brands
3.3. Emerging Technology and Marketing Investment Avenues for Food & Beverage Marketers
4. Mobile Strategies of Social Networking Sites and Opportunities for Food & Beverage Brands
4.1. Facebook Mobile Strategy & Key Initiatives
4.2. Twitter Mobile Strategy & Key Initiatives
4.3. Pinterest Mobile Strategy & Key Initiatives
4.4. Instagram Mobile Strategy & Key Initiatives
4.5. Vine Mobile Strategy & Key Initiatives
4.6. Google+ Mobile Strategy & Key Initiatives
4.7. Location Based Social Networking Competitive Landscape – Key Players and Strategies
5. Analysis of Social Media Mobile Advertising Spend
5.1. Advertising Spend Analysis by Food & Beverage Brands
5.2. Advertising Spend Analysis by Marketing Objectives
5.3. Advertising Spend Analysis by Format
5.4. Advertising Spend Analysis by Platforms
5.5. Advertising Spend Analysis through Gaming
5.6. Advertising Spend Analysis through Location Based Marketing
6. Social Media Mobile Advertising Strategies in Food & Beverage Industry
6.1. Gap Analysis: Consumer Behavior vs. Food and Beverage Brands Social Media Strategy
6.2. Display and Messaging Advertising
6.3. Video Advertising
6.4. Apps Advertising
6.5. Gaming Advertising
6.6. Analysis of LBM Strategies to Gain Market Share
7. Innovation in Social Media Mobile Advertising
7.1. Brand Building
7.2. Product Launch
7.3. Driving Sales
7.4. Lead Generation / Traffic Driver
7.5. Failure Stories
8. Broader Market Trends and Drivers: Charts and Tables
8.1. Macroeconomic Fundamentals and Industry Growth Dynamics
8.2. Consumer Insights
8.3. Internet & Technology Adoption
8.4. Devices & Platforms
8.5. Mobile Commerce
8.6. Advertising Spend Dynamics

List of Figures

1: Value Proposition / Perceived ROI of Advertising by F&B Companies across Key Social Networking Sites

List of Tables

1: Snapshot of US Social Media Mobile Marketing in Food & Beverage Industry
2: US Social Media and Digital Advertising Spend Analysis, 2008 – 2018
3: US Social Media Advertising Spend – Split by Mobile and Desktop, 2009 – 2018
4: US Food & Beverage Industry – Adoption and Outlook of Social Media Mobile Advertising, 2003 – 2018
5: US Social Media Mobile Advertising Value Proposition for Food & Beverage Industry – Future Areas Beyond Marketing
6: US Food & Beverage Brands – Challenges and Role of Social Media Mobile Marketing
7: US Location Based Marketing Dynamics and Key Trends, 2013 – 2018
8: US Social Media Mobile Marketing – Key Investment Avenues for Food & Beverage Brands in 2014
9: US Food & Beverage Industry Investment Rationale on Analytics for Social Media Mobile Marketing, 2014
10: Snapshot – Mobile Strategies of Social Networking Sites and Opportunities for Food & Beverage Brands
11: US Social Media Mobile Marketing Advertising Spend Growth Trend of Food and Beverage Companies, 2013 – 2018
12: US Social Media Mobile Advertising Spend by Food and Beverage Sectors, 2014 – 2018
13: US Social Media Mobile Advertising Spend by Marketing Objectives for Food & Beverage Industry, 2013 vs. 2018
14: US Social Media Mobile Advertising Spend by Marketing Objectives – Split by Food & Beverage Sectors, 2013 vs. 2018
15: US Social Media Advertising Spend Split by Formats, 2008 – 2018
16: US Social Gaming Advertising Spend by Gaming Segments, 2009-2018
17: US Display Advertising Spend Dynamics Across All Marketing Channels (US$ Million), 2013, 2014 & 2018
18: US Food & Beverage Industry Social Media Advertising Spend Outlook by Social Networking Sites, 2014
19: Brand's Preferable Platform for Marketing by F&B Categories
20: US Location Based Marketing Spend by Food & Beverage Companies, 2013-2018
21: Gap Analysis for Social Media Marketing: Consumer Behavior vs. Advertising Focus of Food and Beverage Brands
22: US Social Media Marketing – Consumer Drivers for Interaction with Food & Beverage Brands on Social Networking Sites (%)
23: US Social Media Mobile Marketing – Preferred Social Networking Sites for Launching Video Advertisements by Food & Beverage Brands, 2014
24: US Social Media Mobile Advertising – Targeting Consumers Through Applications
25: US Grocery Application Downloads on Smartphones, 2010 – 2018
26: US Social Gaming Environment and Market Dynamics, 2009-2018
27: US Social Gaming Virtual Goods Market Snapshot, 2013
28: US Food and Beverage Industry Major Challenges in Implementing Predictive Location Based Marketing
29: US Food & Beverage Industry Market Size, 2009-2018


To order this report: US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
http://www.reportlinker.com/p02355264/US-Social-Media-Mobile-Marketing-Strategies-and-Innovations-in-Food--Beverage-Industry-H1-2014.html



__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's DevOps Summit at Cloud Expo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq specializes in creating innovative solutions to solve business processes through the use of DevOps automation. Addteq was founded on the firm belief that automation is essential for successful software releases. Addteq's products and services are centered around the fundamental approach of understanding the pr...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Peak 10 has announced that it has completed a 20,000 square foot expansion of its Cincinnati-area data center, a 6,000 square foot expansion of its data center campus in Charlotte’s University Research Park, and added a pair of seasoned executives to its leadership team. This further propels the company on its aggressive growth trajectory to meet the rising demand for flexible hybrid IT strategies and solutions across its enterprise customer base. Cincinnati is home to companies like Kroger, Pr...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...