Welcome!

News Feed Item

What's Next - Getting Started with Social Commerce in the US: What Marketers Need to Know?

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

What's Next - Getting Started with Social Commerce in the US: What Marketers Need to Know?

http://www.reportlinker.com/p02355265/What's-Next---Getting-Started-with-Social-Commerce-in-the-US-What-Marketers-Need-to-Know.html

Digital technologies, more specifically social networking sites, are increasingly becoming important across industries in driving overall development. Social media is one of the high growth components of this digital evolution. With the internet as the delivery backbone, social media platforms are easy to access and are consequently playing a major role in the development and evolution of the business and consumer landscape. The impact of social media across the business value chain has been significant. It has influenced peoples view and perception of one another as well as that of their surrounding environment. The range of content across the web has never been more apparent and influencing. The number of users is growing and the content itself is constantly evolving. This evolution has created many opportunities including "Social Commerce". Social commerce provides an online platform that enables consumers to not only buy products through social media but also share their feedback, reviews and products, thus creating a powerful sales and media channel. This unique mix of social and online commerce is enabling CPG (consumer packaged goods) companies to strengthen their brand image and capitalize on new ecommerce opportunities.

Companies will not only focus on connecting with the consumer through social media but will also integrate their ecommerce strategy with their overall social media strategy. Social commerce marketing is fundamentally reshaping the operational structure along with the strategic focus of food & Beverage companies. This channel is expected to creating impact beyond marketing, driving strategies related to product innovation, supply chain management, and operational efficiency. If managed well, it can help companies in gaining competitive advantage and develop an effective new sales channel.

Executing a strategy that combines different ecommerce channels and consumer segments is challenging, but if executed well, it can provide companies with direct access to a very loyal and easy to target consumer base. To succeed, food & Beverage marketers need to invest in the right areas and execute ecommerce initiatives well, without cannibalizing their existing sales channels. This report from Socintel360 helps marketers understand and analyze the social commerce industry and to develop an effective social media roadmap – one that ultimately converts "social media conversation to transactions".This report answers several key questions that are critical for marketers looking to formulate winning social commerce strategies in the US.

• Operational - How can CPG marketers formulate effective social commerce strategies and execute them in tandem with overall social media strategy to gain maximum benefits?

• Industry Trends - What are the key industry trends and how social commerce can be linked to ecommerce strategy?

• Consumer Behavior Analysis – What are the key consumer trends (existing and emerging) that will impact the social commerce market and how companies can leverage these trends to maximize benefits?

• Competitive Landscape – How are companies using social media along with social commerce to gain market share?

• Best practices – How are companies successfully implementing social commerce strategy?

This report examines the impact of social media on business, providing detailed insights on key consumer trends. It highlights CPG categories in which consumers are more inclined to shop online and accordingly assesses new market opportunities for companies. Further, insights are backed by analyst reports, covering key strategies companies have adopted to gain market share, best practices, and innovation. The report incorporates findings from extensive primary research including a comprehensive global consumer survey that covers a series of consumer behavior indicators. The key highlights of the reports are:

• Market Trends - Comprehensive view of evolving social media consumer trends (including social commerce) and their impact on businesses. Highlights emerging trends and their impact on CPG consumer markets in the US.

• Industry Trends - Analysis of growth sectors and factors driving change – the development of new concepts, economic/lifestyle influences and non-store retail. Comprehensive coverage, providing insights across a series of market indicators that enables marketers to evaluate and understand key consumer trends and their impact on the social commerce landscape.

• Competitive Landscape - Review of the competitive landscape by social platforms, list of top five product categories that consumer expect to shop in – covered individually for the Food & Beverage, Personal Care and Household Care sectors.

• Market Data - Data (including forecasts) across key industry indicators such as – size of ecommerce market, size of social commerce market, size of coupons market etc.

• Best Practices - A selection of meticulously chosen case studies reflecting best practices and strategies companies can adopt to build an effective social commerce strategy.

1 Report Introduction
1.1 Introducing
1.2 Scope of the Report
1.3 Report Methodology
2 Executive Summary
3 Social Media Commerce – Market Landscape
3.1 State of Social Media
3.2 Key Consumer Trend
3.3 Macro and Social Drivers
3.4 Market Challenges
4 Social Commerce – Market Landscape
4.1 Introduction
4.2 Type of Social Commerce
4.3 Ecommerce & Social commerce
4.4 Impact of Social Commerce
5 Social Commerce & CPG

5.1 Context - Why CPG Business need Social Commerce
5.2 Key Industry Trend
5.3 Market Landscape
6 Social Commerce – Case Studies
6.1 Blumers
6.2 Heinz Get Well Soon
6.3 Heinz Tryvertising
6.4 Max Amazon Facebook
6.5 Nike Pay with Sweat
6.6 Starbucks Tweet a coffee
6.7 Heinz
6.8 Overall evaluation matrix
7 Social Commerce – Future Outlook
7.1 Focus Area for CPG Companies
7.2 Outlook & Recap

To order this report: What's Next - Getting Started with Social Commerce in the US: What Marketers Need to Know?
http://www.reportlinker.com/p02355265/What's-Next---Getting-Started-with-Social-Commerce-in-the-US-What-Marketers-Need-to-Know.html

__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure thro...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...