Welcome!

News Feed Item

Westcon Group acquires Verecloud

Deal Brings Powerful Channel-Optimized Cloud and Services Distribution Capabilities to Market

TARRYTOWN, N.Y. and ENGLEWOOD, Colo., Sept. 4, 2014 /PRNewswire/ -- Westcon Group, a value-added distributor of category-leading technology solutions, today announced the acquisition of the assets of Verecloud, Inc. (Verecloud), the developer of an advanced channel distribution platform for cloud and services solutions. Verecloud will be incorporated in Westcon Group's Cloud Solutions Practice, which will be led by former Verecloud CEO John McCawley.

Founded in 2006, privately-held Verecloud has developed a robust, Telecom carrier-grade, cloud services aggregation and brokerage platform with the ability to process millions of concurrent transactions in real time, including subscription and usage-based services delivered by multiple third-party services providers. The platform will form the foundation of Westcon Group's cloud digital distribution solution, designed to help value-added resellers (VARs) generate significant revenue from cloud-enabled services. 

"Weston Group and Verecloud have been working together during the past 18 months and co-developed a truly differentiated cloud go-to-market capability for the channel. Our services distribution solution sets us apart from the industry, hence we decided to 'in-source' that intellectual property through this acquisition. Coupling our channel cloud enablement services with Verecloud's acquisition will position Westcon Group Cloud Solutions to drive the business models of tomorrow," said Dolph Westerbos, Chief Executive Officer, Westcon Group.

Technology OEMs and cloud service providers (CSPs) look for a partner that can "light up" the channel. Westcon Group delivers this through its robust cloud distribution solution – freeing resellers to focus on development of their IP, including value-added professional services and technical expertise to build a cloud practice unburdened by practical challenges, such as micro-transaction billing, service level monitoring, up- and cross-selling, etc.  

Westcon Group links third-party cloud offers to resellers and their end customers, and now offers an additional go-to-market channel for the resellers' own services offerings. Bringing these aggregated solutions to market on a scalable, multi-tiered, and full-lifecycle management platform will generate new revenues for technology OEMs, cloud service providers, and value-added resellers. 

Continued Westerbos: "Channel innovation is core to our business, and ownership of our digital distribution platform allows us to bring differentiated, exclusive solutions to the channel without relying on third-party software development. Furthermore, having cloud services distribution fully integrated with our hardware and software distribution systems and operational processes allows us to seamlessly transact cloud and hybrid solutions as business-as-usual."

"Cloud solutions have become particularly intricate," said John McCawley, Chief Executive Officer, Verecloud.  "That's why our mission is to provide a single source for technology resellers and their customers to discover, buy, monitor, and manage their cloud services eco-system. No other provider can match the flexibility, efficiency and savings provided by our platform. Westcon Group is a company that truly grasps the power of the cloud and all it can bring to resellers and the channel.  We are very excited to be part of the Westcon Group team. Together, there's no limit to what we can accomplish for the cloud service providers and reseller community."

Westcon Group's cloud and services distribution platform delivers the following core capabilities:

  • Cloud/Service Offer Catalogue:  Featuring compelling bundled and stand-alone offers, including demo capabilities from best of breed vendors and Cloud Service Providers -- tailored by industry, by vendor community, or by technology eco-system.
  • Solution Bundling:  Aggregating best-of-breed cloud and service offers across multiple vendors -- ranging from more traditional technology OEMs to Cloud Service Providers to Value Added Reseller solutions.  The solution also provides consolidated purchasing and billing data. 
  • Multi-Tier Cloud Syndication: Selling service, software and hybrid technology solutions through a channel-optimized architecture, and full lifecycle management across multi-tiers. Channel tiers include the technology vendor, service provider, distributor, reseller, and ultimately to the end customer and their employees. Each party in the channel can procure, deliver, bill, monitor, and adjust usage and services -- whether that service has been purchased through the platform, or direct via the vendor's/CSP's portal.
  • White-Label/Reseller-Branded Web Stores:  Cloud and service solutions can be offered as a standalone reseller-branded Web store or fed into their existing marketplaces.  Service offers can likewise be reseller-branded, allowing the VAR to broaden its go-to-market position.
  • Automated Services Delivery Lifecycle: Including inventory discovery and service fulfillment – real-time and across multiple vendors; Visibility into services purchased, used, and modified – at any level in the channel ecosystem; Real-time service rating and billing through highly scalable micro-transaction engine; Service level assurance including real time monitoring, compliance and remediation; Identity management and account synchronization, as well as end user change management.

Westcon Group also provides channel enablement services to help resellers manage their business transformation.  Westcon Group is building a set of critical Operational Support Services (OSS) and Business Support Services (BSS) to help VARs become successful cloud partners.  Over the next year, these white-labelled/reseller-branded offerings will include:

  • Billing-as-a-Service, allowing resellers to bill for usage-based micro-transactions
  • Up- and cross-selling to monetize the initial contract sale and broaden service adoption
  • Marketing and campaign management to broaden customer reach
  • Legal contract creation services to create a legal framework and contracts for multi-tier service management
  • Contract renewal /subscription management to help secure ongoing revenues
  • Reseller Sales Enablement and training, including a cloud transformation playbook
  • Return-On-Investment analysis, including Westcon Group's Cloud ROI model and executive presentation tool for reseller training or joint end customer modeling
  • Technical Support for cloud services, migration, implementation and SLA management, including training of reseller's technical staff.

Concluded Westerbos:  "As a technology distributor, Westcon Group provides a crucial link between Value Added Resellers and our OEM vendor partners, creating growth both upstream and downstream. Cloud has the potential for vendors to work directly with end customers, and for resellers to broaden their service solutions. But practical obstacles such as fulfillment, billing and monitoring -- as well as a lack of channel enablement services -- have prevented the new IT consumption business models from fully taking off.  Westcon Group Cloud Solutions is building the go-to-market blueprint for IT-as-a-Service; our distribution solutions for consumption-based services provide the tools for our resellers and vendor partners to win in the cloud."

About Verecloud, Inc.
Verecloud's® mission is to provide mid-market businesses and technology resellers with a single place to discover, buy, monitor and manage their cloud services. After originally building a cloud integration and marketplace platform for the telecommunications industry, Verecloud® saw a broader market need for more simplified access to cloud services and launched the Nimbus platform for Resellers and Distribution. The platform features a marketplace of best-of-breed cloud services integrated into a single experience, for easy use and management with one invoice and one technical support contact. Acting as a cloud services aggregator and broker, Verecloud gives businesses of all sizes total access and control of all their cloud services and applications from one portal. For more information about Verecloud® please visit: www.verecloud.com

About Westcon Group
Westcon Group, Inc. is a value added distributor of category-leading unified communications, network infrastructure, data center, and security solutions with a global network of specialty resellers. The company goes to market under the Comstor and Westcon brands. Westcon Group's teams are located in 70+ countries around the globe, create unique programs and provide exceptional support to accelerate the business of its global partners. Strong relationships at every level of the Westcon Group organization enable partners to receive support tailored to their needs. From global logistics and flexible customized financing solutions to pre-sales, technical and engineering assistance, the company works with partners to respond with agility and speed to changing market conditions so they can achieve the fastest time to revenue. Westcon Group's portfolio of market-leading vendors includes: Cisco, Avaya, Polycom, Check Point, F5, Palo Alto and Blue Coat, among others. For more information, please visit www.westcongroup.com, www.comstorcloud.com, "Like" our Facebook page or track our LinkedIn page.

Media Contact: 

Craig Librett
Director of Public Relations
Westcon Group
+1 (914) 357-1747
[email protected]

SOURCE Westcon Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...