Welcome!

News Feed Item

Zaxby's Teams Up With 'THE IDENTICAL' For Its First Major Motion Picture Partnership

Southeast-based restaurant chain offers free music downloads from the soundtrack of the film starring Ray Liotta and Ashley Judd

ATHENS, Ga., Sept. 4, 2014 /PRNewswire/ -- For the first time ever, Zaxby's – a Southeast favorite for chicken fingers and wings and one of the nation's fastest-growing restaurant chains – has partnered with a major motion picture. To celebrate the launch of the movie, THE IDENTICAL, Zaxby's is offering a free song download from the movie's soundtrack each week at participating locations from now through Sept. 28. Rolling out in theatres Sept. 5, THE IDENTICAL is an inspiring drama set in the South in the 1950s during rock 'n' roll's heyday.

ZAXBY'S TEAMS UP WITH 'THE IDENTICAL' FOR ITS FIRST MAJOR MOTION PICTURE PARTNERSHIP For the first time ever, Zaxby's, a Southeast favorite for chicken fingers and wings and one of the nation's fastest-growing restaurant chains, has partnered with a major motion picture. To celebrate the launch of the movie, THE IDENTICAL, Zaxby's is offering a free song download from the movie's soundtrack each week at participating locations from now through Sept. 28. Rolling out in theatres Sept. 5, THE IDENTICAL is an inspiring drama set in the South in the 1950s during rock 'n' roll's heyday.

As an extension of the partnership, race fans will recognize the film title from the Zaxby's team car, which has been carrying movie graphics since July 19. Driver John Wes Townley makes a cameo with the Zaxby's team car in the music video for the title track, "Bee Boppin' Baby," from the all-original soundtrack.

"We are excited for the opportunity to partner with City of Peace Films and help sharing the inspiring story told in THE IDENTICAL because it's the kind of quality, family-friendly entertainment Zaxby's customers will love," said Zach McLeroy, co-founder of the company. "This is an entertaining movie with great music and a powerful message. We want the fans who enjoy our food and family-friendly culture and strong values to know about it."

THE IDENTICAL tells the story of twin brothers unknowingly separated at birth during the Great Depression. DREXEL HEMSLEY becomes an iconic 50's rock 'n' roll star, while RYAN WADE (Blake Rayne) struggles to balance his love for music and pleasing his father. The Rev. Wade (Liotta) and his wife (Judd) are sure their adopted son has been gifted and called by God to be a preacher. But Ryan challenges his parent's vision for his life, and unflinchingly chooses to launch his own music career with his best friend (Seth Green).

Performed by lead actor, Blake Rayne, "Bee Boppin' Baby," is the title track for The Identical movie's 20-plus original songs, all produced and co-written by Motown legend, Jerry Marcellino. During his famed career, Jerry Marcellino has composed and produced songs for Grammy-winning icons including Michael Jackson, Diana Ross, The Jackson 5, The Supremes and Eddie Money. THE IDENTICAL movie soundtrack will be release by City of Peace and Capital Records, but Zaxby's fans may visit participating locations or visit www.theidenticalmovie.com/zaxbys now to download a new exclusive track each week.

Yochanan Marcellino, executive producer of THE IDENTICAL and president of its production company, City of Peace Films, said Zaxby's is precisely the kind of brand he wants associated with his film.

"Zaxby's is a place for families," he explained, "and THE IDENTICAL is a film for families."

Zaxby's currently operates more than 625 locations in 15 states — Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia.

About Zaxby's
An alternative to fast food, Zaxby's offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby's as the Most Craveable Fast Casual in America, in Technomic's Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. In honor of the thousands of children the restaurant chain serves every year, Zaxby's is a proud supporter of Make-A-Wish®. The company operates more than 625 locations in 15 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

About City of Peace Films
City of Peace Media and City of Peace Films includes, but is not limited to, the following list of creative services: major physical and digital distribution, record production, artist management, artist development, music publishing, song development, art direction, graphic design, website development, music video production, film production and film development. City of Peace Media also consults in the following strategic areas: marketing plan development, public relations planning, radio promotion, publicity, advertising, touring and name branding.

The primary focus of City of Peace Media and City of Peace Films is to provide a framework where music, films and video with "redeeming value" can be developed, produced and distributed worldwide, bringing a message of hope, love and encouragement to this generation.

CONTACT: Molly Huff, [email protected], 706 559 4071

Photo - http://photos.prnewswire.com/prnh/20140902/141940

SOURCE Zaxby's

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...