Welcome!

News Feed Item

Merchenta Launches Programmatic Media API for Marketing Automation and Real-time Bidding Applications

LONDON, September 4, 2014 /PRNewswire/ --

Merchenta announces the launch of Version 3 of merchenta.io programmatic media buying APIs. Powerful, yet easily-integrated, merchenta.io provides a jump-start for application developers and agencies with an always-on, cloud-hosted, open-API platform. merchenta.io simplifies media buying across almost 30 real-time exchanges for desktop, mobile and Facebook, enabling rapid access to a wide range of capabilities including retargeting, contextual, geo-targeting and device targeting.

merchenta.io combines a range of sophisticated, out-of-the-box algorithms for performance and brand marketing with on-demand access to billions of advertising placements worldwide across desktop, mobile and Facebook. Delivered on a fully-supported, software-as-a-service basis (SAAS), there are no hardware costs or complex infrastructures to maintain.

Historically, RTB (real-time bidding) integration has been complex and time-consuming, with significant infrastructure costs and ongoing maintenance effort. Using merchenta.io, partners gain numerous tried-and-trusted tools for programmatic media buying, which enable :

- accelerated time-to-market for programmatic, media-buying applications

- access to almost 30 pre-integrated exchanges including Google Doubleclick, AppNexus, Rubicon Project, OpenX and many others

- simple, easy-to-integrate APIs covering campaign setup, optimisation and reporting

- configurable bidding, creative optimisation and recommendation algorithms

"We've been impressed at the diversity and innovation of applications being built on merchenta.io. Clients have been able to launch their own applications within days using the platform. There's real appetite from integrators and developers for our robust, rapidly-deployed platform APIs," says Neil McClements, Merchenta CEO.

Clients use merchenta.io for a range of purposes, including marketing automation applications and building white label demand-side platforms/trading desks. Applications employ numerous campaign strategies, including geo-targeting, retargeting, third-party segment targeting, device targeting and contextual.

Tictail, an e-commerce platform with over 60,000 online store owners, uses merchenta.io to automate and greatly improve their retargeting efforts. Using dynamic and behavioural Merchenta IntelliAds, Tictail strives to provide a platform that is not only the easiest and most beautiful way to sell online, but the most lucrative one as well.

"Using merchenta.io we can equip our store owners with the ability to compete with larger, well-known e-commerce brands by employing the same sophisticated marketing techniques only one click away," says Birk Nilson, Tictail Co-Founder.

"Over the past 3 years, we've been overwhelmed with positive feedback from customers about the ease of integration and support; the powerful analytics, our broad range of pre-built trading algorithms and wide range of exchanges available through our platform. We've seen customers launch their own RTB applications in just days. We look forward to further rapid client innovation with our latest version." adds McClements.

About Tictail  

Tictail is a DIY e-commerce platform that is free to use and lets retailers set up online stores quickly and easily. For further details, visit tictail.com.

About Merchenta  

Merchenta provides enterprise programmatic media solutions for marketers, agencies and developers. Our platform is deployed globally, with clients across USA, EMEA and APAC. The company is headquartered in London, UK with offices in Krakow and San Francisco.

For more information on Merchenta RTB APIs, visit http://merchenta.io


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.