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Merchenta Launches Programmatic Media API for Marketing Automation and Real-time Bidding Applications

LONDON, September 4, 2014 /PRNewswire/ --

Merchenta announces the launch of Version 3 of programmatic media buying APIs. Powerful, yet easily-integrated, provides a jump-start for application developers and agencies with an always-on, cloud-hosted, open-API platform. simplifies media buying across almost 30 real-time exchanges for desktop, mobile and Facebook, enabling rapid access to a wide range of capabilities including retargeting, contextual, geo-targeting and device targeting. combines a range of sophisticated, out-of-the-box algorithms for performance and brand marketing with on-demand access to billions of advertising placements worldwide across desktop, mobile and Facebook. Delivered on a fully-supported, software-as-a-service basis (SAAS), there are no hardware costs or complex infrastructures to maintain.

Historically, RTB (real-time bidding) integration has been complex and time-consuming, with significant infrastructure costs and ongoing maintenance effort. Using, partners gain numerous tried-and-trusted tools for programmatic media buying, which enable :

- accelerated time-to-market for programmatic, media-buying applications

- access to almost 30 pre-integrated exchanges including Google Doubleclick, AppNexus, Rubicon Project, OpenX and many others

- simple, easy-to-integrate APIs covering campaign setup, optimisation and reporting

- configurable bidding, creative optimisation and recommendation algorithms

"We've been impressed at the diversity and innovation of applications being built on Clients have been able to launch their own applications within days using the platform. There's real appetite from integrators and developers for our robust, rapidly-deployed platform APIs," says Neil McClements, Merchenta CEO.

Clients use for a range of purposes, including marketing automation applications and building white label demand-side platforms/trading desks. Applications employ numerous campaign strategies, including geo-targeting, retargeting, third-party segment targeting, device targeting and contextual.

Tictail, an e-commerce platform with over 60,000 online store owners, uses to automate and greatly improve their retargeting efforts. Using dynamic and behavioural Merchenta IntelliAds, Tictail strives to provide a platform that is not only the easiest and most beautiful way to sell online, but the most lucrative one as well.

"Using we can equip our store owners with the ability to compete with larger, well-known e-commerce brands by employing the same sophisticated marketing techniques only one click away," says Birk Nilson, Tictail Co-Founder.

"Over the past 3 years, we've been overwhelmed with positive feedback from customers about the ease of integration and support; the powerful analytics, our broad range of pre-built trading algorithms and wide range of exchanges available through our platform. We've seen customers launch their own RTB applications in just days. We look forward to further rapid client innovation with our latest version." adds McClements.

About Tictail  

Tictail is a DIY e-commerce platform that is free to use and lets retailers set up online stores quickly and easily. For further details, visit

About Merchenta  

Merchenta provides enterprise programmatic media solutions for marketers, agencies and developers. Our platform is deployed globally, with clients across USA, EMEA and APAC. The company is headquartered in London, UK with offices in Krakow and San Francisco.

For more information on Merchenta RTB APIs, visit

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