|By PR Newswire||
|September 4, 2014 05:01 AM EDT||
LONDON, September 4, 2014 /PRNewswire/ --
Merchenta announces the launch of Version 3 of merchenta.io programmatic media buying APIs. Powerful, yet easily-integrated, merchenta.io provides a jump-start for application developers and agencies with an always-on, cloud-hosted, open-API platform. merchenta.io simplifies media buying across almost 30 real-time exchanges for desktop, mobile and Facebook, enabling rapid access to a wide range of capabilities including retargeting, contextual, geo-targeting and device targeting.
merchenta.io combines a range of sophisticated, out-of-the-box algorithms for performance and brand marketing with on-demand access to billions of advertising placements worldwide across desktop, mobile and Facebook. Delivered on a fully-supported, software-as-a-service basis (SAAS), there are no hardware costs or complex infrastructures to maintain.
Historically, RTB (real-time bidding) integration has been complex and time-consuming, with significant infrastructure costs and ongoing maintenance effort. Using merchenta.io, partners gain numerous tried-and-trusted tools for programmatic media buying, which enable :
- accelerated time-to-market for programmatic, media-buying applications
- access to almost 30 pre-integrated exchanges including Google Doubleclick, AppNexus, Rubicon Project, OpenX and many others
- simple, easy-to-integrate APIs covering campaign setup, optimisation and reporting
- configurable bidding, creative optimisation and recommendation algorithms
"We've been impressed at the diversity and innovation of applications being built on merchenta.io. Clients have been able to launch their own applications within days using the platform. There's real appetite from integrators and developers for our robust, rapidly-deployed platform APIs," says Neil McClements, Merchenta CEO.
Clients use merchenta.io for a range of purposes, including marketing automation applications and building white label demand-side platforms/trading desks. Applications employ numerous campaign strategies, including geo-targeting, retargeting, third-party segment targeting, device targeting and contextual.
Tictail, an e-commerce platform with over 60,000 online store owners, uses merchenta.io to automate and greatly improve their retargeting efforts. Using dynamic and behavioural Merchenta IntelliAds, Tictail strives to provide a platform that is not only the easiest and most beautiful way to sell online, but the most lucrative one as well.
"Using merchenta.io we can equip our store owners with the ability to compete with larger, well-known e-commerce brands by employing the same sophisticated marketing techniques only one click away," says Birk Nilson, Tictail Co-Founder.
"Over the past 3 years, we've been overwhelmed with positive feedback from customers about the ease of integration and support; the powerful analytics, our broad range of pre-built trading algorithms and wide range of exchanges available through our platform. We've seen customers launch their own RTB applications in just days. We look forward to further rapid client innovation with our latest version." adds McClements.
Tictail is a DIY e-commerce platform that is free to use and lets retailers set up online stores quickly and easily. For further details, visit tictail.com.
Merchenta provides enterprise programmatic media solutions for marketers, agencies and developers. Our platform is deployed globally, with clients across USA, EMEA and APAC. The company is headquartered in London, UK with offices in Krakow and San Francisco.
For more information on Merchenta RTB APIs, visit http://merchenta.io
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 29, 2016 07:45 PM EDT Reads: 1,654
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 1,975
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 29, 2016 06:45 PM EDT Reads: 814
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 29, 2016 06:15 PM EDT Reads: 782
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 29, 2016 06:15 PM EDT Reads: 285
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 29, 2016 05:03 PM EDT Reads: 222
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 29, 2016 04:30 PM EDT Reads: 3,561
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 29, 2016 02:15 PM EDT Reads: 3,739
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Aug. 29, 2016 02:00 PM EDT Reads: 988
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 02:00 PM EDT Reads: 2,480
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 29, 2016 12:45 PM EDT Reads: 2,024
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 827
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 29, 2016 12:00 PM EDT Reads: 885
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 29, 2016 12:00 PM EDT Reads: 3,194
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 29, 2016 12:00 PM EDT Reads: 829