Welcome!

News Feed Item

Intermap Technologies Launches AdPro® v3.2

- Web-based Application Integrates Location-Based Traffic Audit Bureau Data Across More Than 337,000 Out-of-Home Locations -

DENVER, Sept. 4, 2014 /PRNewswire/ - Intermap Technologies (TSX:IMP), (ITMSF:BB), a leading provider of location-based solutions, today announced the commercial availability of AdPro v3.2. AdPro v3.2 provides media planners, buyers and owners with an easy way to turn Big Data into smarter advertising decisions. With AdPro v3.2, users can analyze market-level campaigns using Traffic Audit Bureau (TAB) ratings for reach, frequency and impressions to quickly pinpoint the perfect audience. AdPro v3.2 allows users to evaluate and select the best locations for their out-of-home campaigns by offering integrated access to standardized TAB ratings.

The TAB out-of-home ratings are standardized, quantitative and reliable - providing exhaustive demographic information across the entire United States. TAB ratings have been unanimously voted the official currency for out-of-home measurement in the country. Intermap has worked closely with TAB to develop this latest release. AdPro v3.2 now provides coverage across:

  • 205 Designated Market Areas (DMA)
  • 950 Core Based Statistical Areas (CBSA)        
  • 287,000 Posters/Junior Posters and Bulletins
  • 50,000 Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels

"The functionality of AdPro v3.2 worked very well for planning a large campaign. We loaded over 600 proposed locations and AdPro helped us select the best combination of 230 locations for our client," said Tony Stoering, Heed Media Principal. "We especially value the ability to export our location-based answers to spreadsheets. We also like the ability to click into AdPro's street view right away. Overall, AdPro has provided tremendous value to Heed Media by saving time in our planning process and streamlining revisions. Because of AdPro, our team is quicker to respond to our clients and we are moving to contracts faster."

"I've been in this industry 20 years and AdPro v3.2 is impressive," said Brent Baer, AdPro Worldwide Sales Manager. "The combination of TAB out-of-home ratings with Intermap's proprietary elevation data and geospatial analytics make AdPro v3.2 a superior product. I'm thrilled to present this release to clients and the industry. I anticipate consensus that AdPro v3.2 greatly simplifies the campaign planning process for out-of-home media."

AdPro v3.2 provides three major benefits:

1. TAB Data Integration

By leveraging standardized TAB ratings directly within AdPro v3.2, users are empowered to plan their out-of-home advertising campaigns utilizing a common trusted ratings currency similar to ratings available for television and radio based campaigns. Benefits include:

  • Access TAB demographic ratings for audited media directly via the AdPro platform
  • Display market level reach and frequency data for an entire campaign using audited locations
  • Evaluate progress toward goals while building a campaign based on audience measurement

2. Pre-RFP Location Research

AdPro v3.2 provides planners the ability to research and identify audited out-of-home locations that support campaign goals. Users can quickly analyze multiple TAB locations prior to the RFP stage, allowing the RFP to be constructed using only "A-rated" locations that are ideal for their campaigns. Benefits include:

  • Select locations directly on a map based on placement relative to highways and neighborhoods
  • Display TAB demographics and audience for each location
  • Measure proximity to points of interest such as schools, shops and stadiums

3. All-in-One Campaign Planning

AdPro v3.2 includes a suite of tools that save time by putting all campaign planning information at your fingertips. Campaigns targeting demographic groups are especially easy using AdPro v3.2. Benefits include:

  • Custom icons provide the means and opportunity to map multiple out-of-home vendors and media platforms on one map, enabling quick identification in selecting out-of-home locations for campaigns
  • View and search out-of-home locations based on congested roads
  • Filter out-of-home locations based on proximity to points of interest
  • Visualize a campaign's reach and frequency by simply adding and removing out-of-home locations
  • Display the visibility and exposure of individual out-of-home locations using AdPro proprietary analytics

AdPro v3.2 is available immediately. For pricing information, please contact Brent Baer at bbaer@intermap.com. For more information on AdPro, please visit http://www.intermap.com/software/adpro.

About TAB
As the official ratings provider for out of home advertising, TAB (Traffic Audit Bureau for Media Management, Inc.) is a non-profit organization that provides standardized, quantitative and valid measurements for all media formats specifically intended to reach consumers outside the home including billboards, street furniture, transit, and alternative media such as place-based video networks. For more information please visit www.tabonline.com.

About Intermap Technologies
Headquartered in Denver, Colorado - Intermap (www.intermap.com) is an industry leader in geospatial solutions on demand with its secure, cloud based Orion Platform™. Through its powerful suite of 3DBI® applications and proprietary development of contiguous databases that fuse volumes of geospatial data into a single source, the Orion Platform is able to provide location-based solutions for customers in diverse markets around the world. For more information please visit www.intermap.com.

Intermap Reader Advisory
Certain information provided in this news release constitutes forward-looking statements. The words "anticipate", "expect", "project", "estimate", "forecast" and similar expressions are intended to identify such forward-looking statements. Although Intermap believes that these statements are based on information and assumptions which are current, reasonable and complete, these statements are necessarily subject to a variety of known and unknown risks and uncertainties. You can find a discussion of such risks and uncertainties in our Annual Information Form and other securities filings. While the Company makes these forward-looking statements in good faith, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary significantly from those expected. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits that the Company will derive therefrom. All subsequent forward-looking statements, whether written or oral, attributable to Intermap or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The forward-looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the forward-looking statements made herein, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law. 

SOURCE Intermap Technologies Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...