Welcome!

News Feed Item

Intermap Technologies Launches AdPro® v3.2

- Web-based Application Integrates Location-Based Traffic Audit Bureau Data Across More Than 337,000 Out-of-Home Locations -

DENVER, Sept. 4, 2014 /PRNewswire/ - Intermap Technologies (TSX:IMP), (ITMSF:BB), a leading provider of location-based solutions, today announced the commercial availability of AdPro v3.2. AdPro v3.2 provides media planners, buyers and owners with an easy way to turn Big Data into smarter advertising decisions. With AdPro v3.2, users can analyze market-level campaigns using Traffic Audit Bureau (TAB) ratings for reach, frequency and impressions to quickly pinpoint the perfect audience. AdPro v3.2 allows users to evaluate and select the best locations for their out-of-home campaigns by offering integrated access to standardized TAB ratings.

The TAB out-of-home ratings are standardized, quantitative and reliable - providing exhaustive demographic information across the entire United States. TAB ratings have been unanimously voted the official currency for out-of-home measurement in the country. Intermap has worked closely with TAB to develop this latest release. AdPro v3.2 now provides coverage across:

  • 205 Designated Market Areas (DMA)
  • 950 Core Based Statistical Areas (CBSA)        
  • 287,000 Posters/Junior Posters and Bulletins
  • 50,000 Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels

"The functionality of AdPro v3.2 worked very well for planning a large campaign. We loaded over 600 proposed locations and AdPro helped us select the best combination of 230 locations for our client," said Tony Stoering, Heed Media Principal. "We especially value the ability to export our location-based answers to spreadsheets. We also like the ability to click into AdPro's street view right away. Overall, AdPro has provided tremendous value to Heed Media by saving time in our planning process and streamlining revisions. Because of AdPro, our team is quicker to respond to our clients and we are moving to contracts faster."

"I've been in this industry 20 years and AdPro v3.2 is impressive," said Brent Baer, AdPro Worldwide Sales Manager. "The combination of TAB out-of-home ratings with Intermap's proprietary elevation data and geospatial analytics make AdPro v3.2 a superior product. I'm thrilled to present this release to clients and the industry. I anticipate consensus that AdPro v3.2 greatly simplifies the campaign planning process for out-of-home media."

AdPro v3.2 provides three major benefits:

1. TAB Data Integration

By leveraging standardized TAB ratings directly within AdPro v3.2, users are empowered to plan their out-of-home advertising campaigns utilizing a common trusted ratings currency similar to ratings available for television and radio based campaigns. Benefits include:

  • Access TAB demographic ratings for audited media directly via the AdPro platform
  • Display market level reach and frequency data for an entire campaign using audited locations
  • Evaluate progress toward goals while building a campaign based on audience measurement

2. Pre-RFP Location Research

AdPro v3.2 provides planners the ability to research and identify audited out-of-home locations that support campaign goals. Users can quickly analyze multiple TAB locations prior to the RFP stage, allowing the RFP to be constructed using only "A-rated" locations that are ideal for their campaigns. Benefits include:

  • Select locations directly on a map based on placement relative to highways and neighborhoods
  • Display TAB demographics and audience for each location
  • Measure proximity to points of interest such as schools, shops and stadiums

3. All-in-One Campaign Planning

AdPro v3.2 includes a suite of tools that save time by putting all campaign planning information at your fingertips. Campaigns targeting demographic groups are especially easy using AdPro v3.2. Benefits include:

  • Custom icons provide the means and opportunity to map multiple out-of-home vendors and media platforms on one map, enabling quick identification in selecting out-of-home locations for campaigns
  • View and search out-of-home locations based on congested roads
  • Filter out-of-home locations based on proximity to points of interest
  • Visualize a campaign's reach and frequency by simply adding and removing out-of-home locations
  • Display the visibility and exposure of individual out-of-home locations using AdPro proprietary analytics

AdPro v3.2 is available immediately. For pricing information, please contact Brent Baer at [email protected]. For more information on AdPro, please visit http://www.intermap.com/software/adpro.

About TAB
As the official ratings provider for out of home advertising, TAB (Traffic Audit Bureau for Media Management, Inc.) is a non-profit organization that provides standardized, quantitative and valid measurements for all media formats specifically intended to reach consumers outside the home including billboards, street furniture, transit, and alternative media such as place-based video networks. For more information please visit www.tabonline.com.

About Intermap Technologies
Headquartered in Denver, Colorado - Intermap (www.intermap.com) is an industry leader in geospatial solutions on demand with its secure, cloud based Orion Platform™. Through its powerful suite of 3DBI® applications and proprietary development of contiguous databases that fuse volumes of geospatial data into a single source, the Orion Platform is able to provide location-based solutions for customers in diverse markets around the world. For more information please visit www.intermap.com.

Intermap Reader Advisory
Certain information provided in this news release constitutes forward-looking statements. The words "anticipate", "expect", "project", "estimate", "forecast" and similar expressions are intended to identify such forward-looking statements. Although Intermap believes that these statements are based on information and assumptions which are current, reasonable and complete, these statements are necessarily subject to a variety of known and unknown risks and uncertainties. You can find a discussion of such risks and uncertainties in our Annual Information Form and other securities filings. While the Company makes these forward-looking statements in good faith, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary significantly from those expected. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits that the Company will derive therefrom. All subsequent forward-looking statements, whether written or oral, attributable to Intermap or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The forward-looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the forward-looking statements made herein, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law. 

SOURCE Intermap Technologies Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...