Welcome!

News Feed Item

Intermap Technologies Launches AdPro® v3.2

- Web-based Application Integrates Location-Based Traffic Audit Bureau Data Across More Than 337,000 Out-of-Home Locations -

DENVER, Sept. 4, 2014 /PRNewswire/ - Intermap Technologies (TSX:IMP), (ITMSF:BB), a leading provider of location-based solutions, today announced the commercial availability of AdPro v3.2. AdPro v3.2 provides media planners, buyers and owners with an easy way to turn Big Data into smarter advertising decisions. With AdPro v3.2, users can analyze market-level campaigns using Traffic Audit Bureau (TAB) ratings for reach, frequency and impressions to quickly pinpoint the perfect audience. AdPro v3.2 allows users to evaluate and select the best locations for their out-of-home campaigns by offering integrated access to standardized TAB ratings.

The TAB out-of-home ratings are standardized, quantitative and reliable - providing exhaustive demographic information across the entire United States. TAB ratings have been unanimously voted the official currency for out-of-home measurement in the country. Intermap has worked closely with TAB to develop this latest release. AdPro v3.2 now provides coverage across:

  • 205 Designated Market Areas (DMA)
  • 950 Core Based Statistical Areas (CBSA)        
  • 287,000 Posters/Junior Posters and Bulletins
  • 50,000 Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels

"The functionality of AdPro v3.2 worked very well for planning a large campaign. We loaded over 600 proposed locations and AdPro helped us select the best combination of 230 locations for our client," said Tony Stoering, Heed Media Principal. "We especially value the ability to export our location-based answers to spreadsheets. We also like the ability to click into AdPro's street view right away. Overall, AdPro has provided tremendous value to Heed Media by saving time in our planning process and streamlining revisions. Because of AdPro, our team is quicker to respond to our clients and we are moving to contracts faster."

"I've been in this industry 20 years and AdPro v3.2 is impressive," said Brent Baer, AdPro Worldwide Sales Manager. "The combination of TAB out-of-home ratings with Intermap's proprietary elevation data and geospatial analytics make AdPro v3.2 a superior product. I'm thrilled to present this release to clients and the industry. I anticipate consensus that AdPro v3.2 greatly simplifies the campaign planning process for out-of-home media."

AdPro v3.2 provides three major benefits:

1. TAB Data Integration

By leveraging standardized TAB ratings directly within AdPro v3.2, users are empowered to plan their out-of-home advertising campaigns utilizing a common trusted ratings currency similar to ratings available for television and radio based campaigns. Benefits include:

  • Access TAB demographic ratings for audited media directly via the AdPro platform
  • Display market level reach and frequency data for an entire campaign using audited locations
  • Evaluate progress toward goals while building a campaign based on audience measurement

2. Pre-RFP Location Research

AdPro v3.2 provides planners the ability to research and identify audited out-of-home locations that support campaign goals. Users can quickly analyze multiple TAB locations prior to the RFP stage, allowing the RFP to be constructed using only "A-rated" locations that are ideal for their campaigns. Benefits include:

  • Select locations directly on a map based on placement relative to highways and neighborhoods
  • Display TAB demographics and audience for each location
  • Measure proximity to points of interest such as schools, shops and stadiums

3. All-in-One Campaign Planning

AdPro v3.2 includes a suite of tools that save time by putting all campaign planning information at your fingertips. Campaigns targeting demographic groups are especially easy using AdPro v3.2. Benefits include:

  • Custom icons provide the means and opportunity to map multiple out-of-home vendors and media platforms on one map, enabling quick identification in selecting out-of-home locations for campaigns
  • View and search out-of-home locations based on congested roads
  • Filter out-of-home locations based on proximity to points of interest
  • Visualize a campaign's reach and frequency by simply adding and removing out-of-home locations
  • Display the visibility and exposure of individual out-of-home locations using AdPro proprietary analytics

AdPro v3.2 is available immediately. For pricing information, please contact Brent Baer at [email protected]. For more information on AdPro, please visit http://www.intermap.com/software/adpro.

About TAB
As the official ratings provider for out of home advertising, TAB (Traffic Audit Bureau for Media Management, Inc.) is a non-profit organization that provides standardized, quantitative and valid measurements for all media formats specifically intended to reach consumers outside the home including billboards, street furniture, transit, and alternative media such as place-based video networks. For more information please visit www.tabonline.com.

About Intermap Technologies
Headquartered in Denver, Colorado - Intermap (www.intermap.com) is an industry leader in geospatial solutions on demand with its secure, cloud based Orion Platform™. Through its powerful suite of 3DBI® applications and proprietary development of contiguous databases that fuse volumes of geospatial data into a single source, the Orion Platform is able to provide location-based solutions for customers in diverse markets around the world. For more information please visit www.intermap.com.

Intermap Reader Advisory
Certain information provided in this news release constitutes forward-looking statements. The words "anticipate", "expect", "project", "estimate", "forecast" and similar expressions are intended to identify such forward-looking statements. Although Intermap believes that these statements are based on information and assumptions which are current, reasonable and complete, these statements are necessarily subject to a variety of known and unknown risks and uncertainties. You can find a discussion of such risks and uncertainties in our Annual Information Form and other securities filings. While the Company makes these forward-looking statements in good faith, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary significantly from those expected. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits that the Company will derive therefrom. All subsequent forward-looking statements, whether written or oral, attributable to Intermap or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The forward-looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the forward-looking statements made herein, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law. 

SOURCE Intermap Technologies Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...