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NOHO, Inc. Announces its Strategic Partnership with TDG and Associates

SCOTTSDALE, AZ, Sept. 4, 2014 /PRNewswire/ - NOHO, Inc. (OTC:BB DRNK), purveyors of the NOHO anti-hangover and premium lifestyle beverages, announced today its strategic partnership with TDG and Associates, brand sales and strategy specialists, which will allow the Company to expand and support domestic retail sales of its NOHO products.

"Partnering up with TDG will help us increase our support on the street and expand our sales efforts in the direction we are looking to go," said Jay Grdina, CEO of NOHO, Inc. " TGD and Associates has control of over 25,000 feet on the street across the country.  I feel comfortable letting them lead the way for retail sales of our NOHO products." 

Located in Scottsdale, Arizona, TDG and Associates specializes in creating brand-led growth and productivity solutions for its clients at critical points along the business value chain.

"We are thrilled with the TDG and NOHO, Inc. partnership," said TDG Founder and Chief Executive Officer, Stephen Dellaportas, "Our sales infrastructure and the TDG corporate teams at retail accounts market penetration worldwide for the NOHO brand. We believe that the NOHO brand is a perfect fit with the TDG Interactive digital marketing technology.  This partnership is expected to  provide NOHO with unmatched customer data that reveals real-time emerging trends and drives sales."

The five-year partnership deal with TDG is expected to guarantee the Company a minimum of $2,000,000 in business during the first 18 months, which would make this a very successful partnership from day one. 

NOHO is in a category of its own. NOHO's rapid growth within the marketplace can be attributed to the vast consumer demand for its popular 2 oz. shot "The Hangover Defense," as well as its newest product offering, NOHO Gold, a healthy premium mixer that is lighting up the nightclub, bar and restaurant scene at an incredible rate.

Packed with key nutrients and vitamins, and containing no sugar, no caffeine or other stimulants, NOHO is now the #1 selling hangover prevention beverage on the market. NOHO's products are intended to appeal to individuals with socially active and physically fit lifestyles by helping to protect one's body from the adverse effects of alcohol consumption.

Look for groundbreaking insights from a recent NOHO and TDG collaborative study to come in early next April.

About NOHO – Premium and Functional Lifestyle Beverage

NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage" Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles.  The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by helping to protect it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.

About TDG and Associates

TDG and Associates has representation in over 40 major cities across the U.S., Canada, EU, Asia and in the Middle East. TDG and Associates offers a broad range of brand and BOM services, specializing in OGSM strategy sessions. At its core, TDG and Associates helps brand leaders fully realize and successfully implement team, department or company-wide sales and branding goals. Go to www.tdg4.com for more information

Forward-Looking Statements

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of NOHO, Inc., its directors or its officers. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond NOHO, Inc.'s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the Company's business and financial results is and will be included in NOHO, Inc.'s filings with the Securities and Exchange Commission.

Press Contact:
Sabrina Levine
Channel V Media
[email protected]



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