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GuestLogix Announces Smartphone Point-of-Sale Deployment in Multi-Year Renewal Agreement with Major North American Carrier

Airline to Implement the Company's Android-Version Retail Platform, Global Payment Gateway(TM) and Ancillary Insights(TM) in Large Scale Omni-Channel Retail Technology Deployment

TORONTO, ONTARIO -- (Marketwired) -- 09/04/14 -- GuestLogix Inc. (TSX: GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced a multi-year renewal and expanded services agreement with a leading American airline for the continued use of the Company's retail platform, along with implementation of its Global Payment Gateway™, to manage the omni-channel retailing initiatives of items such as food and beverage at onboard and off board touchpoints. As part of this agreement, GuestLogix' PCI-compliant Android POS technology for use with the Samsung Galaxy Note 3.0 smartphone will be deployed fleet-wide, replacing the traditional handheld POS devices currently used to support the airline's in-flight retailing. GuestLogix' analytics and business intelligence platform, Ancillary Insights™, will also be implemented to improve the retailing performance of the airline. With this signing, the Company reaffirms its positioning as the most trusted and innovative retailing solutions provider to airlines and the global passenger travel industry.

"We are delighted to be supporting this carrier's retailing initiatives moving forward and to be playing a key role in its innovation efforts," said Brett Proud, President & CEO, GuestLogix. "As we advance our relationship, this airline will leverage additional solution components - in particular, the move to have flight attendants service passengers via smartphones - to elevate its ancillary revenue potential while minimizing payment risk. Our technology, backed by 82 industry and payment certifications, will assist in the airline's ongoing efforts to further improve the passenger experience and protect its operations."

GuestLogix' Transaction Processing Engine® (TPE) provides reliable payment acceptance functionality in any connectivity environment, and when combined with the Company's Global Payment Gateway, substantially mitigates payment risk and fraud, making it the ideal combination of solutions to support travel operators' onboard and off board retailing. With this signing, the carrier will be leveraging GuestLogix' Global Payment Gateway for flexible payment processing and credit card recovery. The airline as well as its subsidiary will also implement GuestLogix' Ancillary Insights platform for improved performance analysis and decision-making. In addition, GuestLogix' Android-version platform for use with Samsung Galaxy 3.0 Note smartphones will be deployed to replace the traditional POS handheld devices that are currently in use across its mainline fleet and its affiliates.

"Our commitment to providing the most innovative and secure solutions on the market is once again made apparent as our next-generation technology for smartphones and tablets, which is available in Android, iOS and Windows 8, is selected by this leading airline," said Ilia Kostov, EVP Global Sales & Product Strategy, GuestLogix. "Upon implementation of our next generation technology and business intelligence platform, the carrier will be using the most powerful tools in the industry to grow its revenues and enhance its passenger experience."

This renewal and expansion agreement represents over 25 million passenger trips per annum for GuestLogix.

About GuestLogix

GuestLogix Inc. (TSX: GXI) is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at www.guestlogix.com.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on August 11, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Contacts:
GuestLogix Inc.
Dan Thompson
SVP - Global Strategy & Investor Relations
416-849-1566
[email protected]
www.guestlogix.com

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