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HempOmega(TM) Poultry Study Results in an Increase of Over 637% in Natural Omega Content of Eggs

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 09/04/14 -- Naturally Splendid Enterprises (the "Company") (FRANKFURT: 50N)(TSX VENTURE: NSP)(OTCQB: NSPDF) is pleased to announce the results of a recent study conducted at the University of Manitoba that showed an increase of over 637% in the natural omega content of eggs from chickens that consumed the exclusive HempOmega™ plant based omega product when compared to chickens that consumed a current commercial feed product. Additionally, the study concluded that chickens that consumed HempOmega™ not only had substantially higher omega content in their eggs but also showed an increase of over 372% in the omega content of the chicken thigh meat itself as well as lower levels of saturated fats.

This study was conducted by Dr. James House at the University of Manitoba on behalf of Boreal Technologies Inc. The purpose of the study was to examine the efficacy of HempOmega™ when incorporated into poultry (Chicken) feed rations and to identify to what degree HempOmega™ could increase the natural omega levels found in eggs laid by chickens that consumed varying levels of the exclusive plant based omega product. Currently, omega-3 enriched egg production makes up approximately 15% of the Canadian shell egg market.

Poultry Study Results Table (8% HEMPomega Vs. Control Feed)

Fatty Acid               Control Feed   8% HEMPomega Feed         % Increase
                        (mg/g of yolk)     (mg/g of yolk)     (mg/g of yolk)
Egg Yolk
Total omega-6                    63.98              73.26             114.50
Total omega-3                     2.17              13.83             637.33

Fatty Acid                Control Feed  8% HEMPomega Feed         % Increase
                      (mg/g of tissue)   (mg/g of tissue)   (mg/g of tissue)
Thigh meat
Total omega-6                     6.16               6.36             103.25
Total omega-3                     0.40               1.49             372.50

Naturally Splendid CEO Craig Goodwin states, "There is a strong existing market for omega enhanced eggs and poultry products. Independent research and data conclude that the market for omega enriched products continues to grow in both product offerings and annual sales. This poultry study concludes that HempOmega™ economically increases the omega content of chicken eggs and poultry meat thus opening the opportunity to market HempOmega™ to poultry feed manufacturing companies. Increasing consumer demand for these omega enriched eggs creates a tremendous opportunity for Naturally Splendid and HempOmega™."

Canadian egg producers supplied nearly eight billion eggs in 2013. Total chicken population is approximately 650 million birds along with 21.5 million turkeys. These numbers have been fairly stable over the past five years. US consumers are forecast to consume nearly 85 billion eggs in 2014 along with 44 billion pounds of chicken and turkey meat. Both of these products are experiencing 2% growth rates over the past 4 years according to the USDA's Economic Research Service.

Naturally Splendid VP of Operations Bryan Carson summarizes, "We continue to identify new opportunities to commercialize and market HempOmega™. The findings in this most recent study identify another exciting market segment to capitalize on the unique properties and value of HempOmega™. We believe there will be significant interest from poultry meat and egg producers who are interested in offering a premium product."

About Boreal Technologies Inc.

Boreal Technologies Inc., located on the University of British Columbia campus in Vancouver, B.C., is a specialized product solution and service provider with customers in North America and Asia. Boreal offers a comprehensive range of product development and analytical testing services to the nutraceutical, agricultural and consumer product industries. Our patent-pending process technologies enable companies to bring new, value-added products to market that are enhanced with scientifically-proven, superior functional ingredients.

About Naturally Splendid Enterprises Ltd.

Naturally Splendid has an exclusive agreement to market and distribute the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega™ and H2Omega™, as well as the FlaxOmega™, CanolaOmega™, and ChiaOmega™ plant based omega products. These novel products utilize microencapsulation and liposome technologies and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products.

Naturally Splendid's 100% owned NATERA™ line of hemp-based superfood products are carried nationwide by Canada's leading health food distributors and a network of retail stores across Canada including major retailers and specialty stores. Naturally Splendid's 100% owned "NATERA™" line of products include natural and flavored shelled hemp seeds as well as natural and flavored hemp protein powders.

On Behalf of the Board of Directors

J. Craig Goodwin, CEO & Director

Forward-Looking Statements

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward-looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to Naturally Splendid's ability to complete proposed private placement financing. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.


Naturally Splendid Enterprises Ltd.
(604) 559-8051
(604) 570-0934 (FAX)
[email protected]

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