|By PR Newswire||
|September 4, 2014 07:11 AM EDT||
LONDON, Sept. 4, 2014 /PRNewswire/ -- Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, today announced the launch of Bearskin, a state-of-the-art fraud detection solution that protects the full breadth of Adform's programmatic solutions, including its demand-side platform and publisher private marketplaces.
A proprietary human verification tool inspired by the open-source project Honey Pot, Bearskin leverages an anti-fraud algorithm that protects programmatic traffic against botnets, ad insertions, ad re-directs, OS hacking and other nefarious behavior. It also exceeds the industry's viewability standard by detecting if actual humans saw the ads, and if so, for how long. It also overcomes the challenges of measuring viewability posed by iFrames.
The output for the Bearskin algorithm comes from Adform's Fraud Intelligence Database, which collects data on every ad run across the Adform platform. The output is leveraged by Adform's programmatic solutions and reporting system, and all data is available in the pre-bid.
"We expect that marketers will see better results for both brand and performance campaigns as fraud often comes from long-tail, bad quality sites with low CTR, engagement rates and CPMs. We also anticipate an increase in CPMs, as more premium inventory will be bought. However, advertisers shouldn't necessarily expect an increase in cost-per-click for a very specific reason. Our data shows that when purchasing higher-priced inventory, CPCs remain stable. In this respect, buying high CPM placements benefit both the publisher and advertiser," said Martin Stockfleth Larsen, CMO of Adform. "This announcement offers an additional benefit to publishers who use Adform private marketplaces, since we can now proactively inform them of unexpected traffic from specific placements and sites."
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world's only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform's end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place covering full-featured Demand Side Platform, Rich Media and Ad serving. Adform was established 2002 in Denmark and now has offices in 15 countries including the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
Jul. 29, 2016 05:00 AM EDT Reads: 1,418
Jul. 29, 2016 04:45 AM EDT Reads: 2,560
Jul. 29, 2016 04:45 AM EDT Reads: 2,357
Jul. 29, 2016 04:30 AM EDT Reads: 1,396
Jul. 29, 2016 04:15 AM EDT Reads: 2,671
Jul. 29, 2016 03:45 AM EDT Reads: 1,036
Jul. 29, 2016 02:45 AM EDT Reads: 1,598
Jul. 29, 2016 02:30 AM EDT Reads: 1,459
Jul. 29, 2016 02:00 AM EDT Reads: 1,679
Jul. 29, 2016 12:30 AM EDT Reads: 1,701
Jul. 29, 2016 12:15 AM EDT Reads: 2,091
Jul. 29, 2016 12:15 AM EDT Reads: 1,995
Jul. 28, 2016 11:45 PM EDT Reads: 1,244
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 28, 2016 10:15 PM EDT Reads: 1,242
Jul. 28, 2016 10:15 PM EDT Reads: 2,229