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Fox Sports Taps Burst to Distribute Original Video Content on Social and Digital Platforms
|By Business Wire
|September 4, 2014 08:05 AM EDT
FOX Sports Regional Networks and Burst,
the technology platform that's helping content creators unlock
the power of mobile video, today announced a new multi-year licensing
agreement. Burst technology will be used to distribute original video
content on social and digital platforms to connect with local sports
fans and viewers.
With the Burst platform, FOX Sports Regional Networks will be able to
create mobile video that will showcase behind-the-scenes content and
insight from on-air talent and producers that will then be pushed out on
FOX Sports' digital platforms and on social media in real-time.
FOX Sports Regional Networks is the TV home for 44 MLB, NHL and NBA
teams. FOX Sports has a dozen or more people working at each game.
“The key feature with Burst is the ability to have multiple people
collect video that shows up in one video player,” said David Mortlock,
vice president, FOX Sports Regional Networks. “All of these people, from
our production team to our digital writers, can now help capture the
energy and passion around the team leading up to game time.”
In addition to distributing mobile video content out on digital and
social platforms, FOX Sports has the ability to seamlessly crowd source
user-generated mobile video from fans across the networks' wide-range of
games and team events. This content can be delivered directly into the
live telecast or shared on social media without requiring the fan to
download an app to participate.
"Hundreds of hours of user-generated mobile video content are created
and posted every day at or around sporting and live events," said Bryant
McBride, CEO and co-founder, Burst. "Broadcasters, leagues, teams and
even brand sponsors have been anxiously awaiting a way to make this
authentic content their own and integrate it securely and seamlessly
into their own workflows. Burst is the only technology platform that has
built an enterprise-grade bridge from mobile video to broadcast, opening
up a new world of opportunities for broadcasters and media companies,
and creating TV history with innovators like FOX Regional Sports
To learn more about the mobile-to-broadcast platform, or to sign up for
a free trial, please visit Burst.com.
About FOX Sports Regional Networks
FOX Sports Regional Networks are the nation’s leading provider of local
sports. Through 22 owned-and-operated networks, FOX Sports Regional
Networks produce over 5,000 live local events each year and serve as the
hometown TV destination to 44 MLB, NHL, and NBA teams. FOX Sports
Regional Networks are also one of the leading distributors of collegiate
sports, televising more than 1,000 events from the Big 12, SEC, ACC, Big
East, and Conference USA.
FOX Sports Regional Networks nationwide roster of networks include FOX
Sports Arizona, FOX Sports Carolinas, FOX Sports Detroit, FOX Sports
Florida, FOX Sports Indiana, FOX Sports Kansas City, FOX Sports Midwest,
FOX Sports New Orleans, FOX Sports North, FOX Sports Ohio, FOX Sports
Oklahoma, FOX Sports San Diego, FOX Sports South, FOX Sports Southwest,
FOX Sports Tennessee, FOX Sports West, FOX Sports Wisconsin, PRIME
Ticket, SportSouth, SportsTime Ohio, Sun Sports, and the YES Network, TV
home of the New York Yankees.
Burst is a leading mobile video technology company that helps content
creators unlock the power of mobile video. The Burst platform is
utilized by media companies, publishers and brands who want to leverage
the power of both user-generated and "controlled" content. Burst's
proprietary technology solves the challenges of creating, managing,
publishing and monetizing mobile video across all screens with its
innovative, mobile-to-broadcast cloud platform.
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