Welcome!

News Feed Item

Masstech for Enterprise and PlayBox Technology Partnership Unifies TV Broadcast Chain from Ingest to Playout and Archive under Single Media Asset Management System

Technology Partners to Deliver First Integrated Playout Environment, Providing Undisrupted Management of and Access to Broadcast Content

TORONTO, Sept. 4, 2014 /PRNewswire-iReach/ -- Masstech Group, whose solutions enable media companies to save, share and transform content, and PlayBox Technology, the market leading provider of channel-in-a-box solutions for television, today announced that the companies have finalized a major partnership agreement. The centerpiece of the agreement is a development and support partnership between the Masstech for Enterprise division and PlayBox Technology. The companies will also resell each other's products.

Photo - http://photos.prnewswire.com/prnh/20140904/142893

"We are very excited about our strong partnership with PlayBox Technology, the most recognized and experienced company in the world for channel-in-a-box systems," said Masstech CEO Joe French. "Until now, broadcasters have only had a taste of what integration can do for their operations. Masstech for Enterprise already excels at providing unfettered access to archived media and metadata throughout the production chain. Now, working with PlayBox Technology, we've eliminated the inefficient gap between production and transmission. We're taking out extra steps, reducing the possibility of error, and finally creating a broadcast chain that is a single, coherent environment from end-to-end. Best of all, Masstech sales and support teams are intimately familiar with the PlayBox products in our portfolio and can help customers get the most from the entire solution."

"The Masstech-PlayBox Technology partnership provides a framework for the two companies to take full advantage of each other's development know-how," said PlayBox Technology's founder and CEO Vassil Lefterov. "Masstech for Enterprise has a huge library of third-party integrations that bind all the parts of a media environment into a cohesive whole. PlayBox Technology's playout systems connect that production environment with the world at large, facilitating efficient transmission with minimal need for hands-on management. This is the future of broadcast for which the industry has waited."

The collaboration has already developed a unified asset database that enables content and metadata to flow undisrupted throughout broadcast environments that use both Masstech and PlayBox Technology systems. This database is the lynchpin for deep integration for Masstech for Enterprise media asset management and archive operations, PlayBox Technology transmission systems, as well as hundreds of third-party traffic, automation, editing and other systems used for acquisition, production and distribution. The net result of this development milestone is the ability, for the first time in broadcast television environments, to have seamless and automated access to and movement of content and metadata through a single asset management system.

The solution enables:

·         -Increased automation of repetitive tasks. Since users no longer have to log in to multiple systems and facilitate transport of metadata and content, they can focus on productive, content-creation related tasks.

·         -Greater efficiency by eliminating the need to move media between departments. Under the Masstech for Enterprise system, only metadata moves until an asset is needed for playout.

·         -Easy deployment by integrating Masstech asset management, transcoding and data movement services, as well PlayBox Technology playout systems, with the existing broadcast infrastructure using standard IT components and an easily configurable software environment. Deep integration with third-party production systems enables content to flow unhindered between from acquisition, through production and to final playout.

The companies will both demonstrate the Masstech-PlayBox Technology solution on their shared Stand, #8.C30, at IBC 2014, September 12-14, at RAI Amsterdam.

For more information about Masstech and its industry-leading archiving and media management solutions visit www.masstech.com.

###

About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit:www.masstech.com.

About PlayBox
Since 1999, PlayBox Technology has deployed more than 15,000 Playout and Branding Channels in over 120 countries. The company researches, designs, develops and provisions broadcasting products, systems, solutions and services for a wide range of television applications including start-up TV channels, remote playout TV channels, DVB (ASI/IP) TV channels, ad insertion, interactive TV, music channels, film channels, disaster recovery, satellite broadcasters, IPTV, SMS2TV, Internet TV, webcasters as well as local, regional, national and international broadcasters.

Media Contact: Evan Sirof, Marcomm-On-Call, Inc., 845-883-2109, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Masstech Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...