Welcome!

News Feed Item

Celebrities at the Emmys 2014 Turned Out in Red. Study Says Red Makes Women More Attractive to Men

NEW YORK, Sept. 4, 2014 /PRNewswire-iReach/ -- Celebrities by the dozen turned out at the 2014 Emmys flaunting red dresses. What secret about sex appeal are they privy to? It is well known that people stereotype others based on their skin color, but did you know that people also stereotype colors themselves? The best example of this is the long-held association that black is bad and white is good. Just watch an old Western movie and you can immediately tell who the good guys and bad guys are by the color of their cowboy hats. This example shows that colors contribute more than just aesthetics. Dr. Ngozi Etufugh is the creator of the fashion blog www.ihenaewu.com. She states that, "Colors also carry specific meanings, such as good or bad that likely have important influences on psychological  functioning. 

Photo - http://photos.prnewswire.com/prnh/20140904/142908

A quick look around will tell you that this association between red and power seems to have continued into the present day. Dr. Etufugh points out that, "The "red carpet" is only rolled out during special events (e.g., Oscars), and only the most prestigious individuals are allowed to walk on it. We use the term "red letter day" to indicate a day of special significance. The "power tie" worn by modern businessmen is traditionally red in color. And the stereotypic image of a successful, powerful man is one who drives a red sports car."

Recently psychologists, Andrew Elliot and Daniela Niesta extended this idea of color stereotypes to the study of sexual attraction (Elliot & Niesta, 2008). Specifically, they were interested if certain colors were more likely to be associated with sex appeal, and if so, would wearing them make people more attractive to the opposite sex.

So when you think about sexiness, what color first comes to mind?

If you are like most Americans, you thought of the color red. Red means different things to different cultures-in Chinese culture it represents good luck and prosperity, which is why people often paint their front doors red-but in American culture, red often means sex. If you think about it, most of the images that represent passionate love are red: Red roses, red lipstick, red lingerie, red heart boxes of candy on Valentine's, even the "red light district."

Clearly Hollywood thinks red makes women sexy, but does the empirical research support this assumption?

To test this idea, Elliot and Niesta showed men a photograph of a moderately attractive woman and asked them to rate her attractiveness. For some, the woman in the photo was wearing a red shirt. For others, the same woman was wearing a blue shirt. The results showed that men rated the woman in red as more attractive and more sexually desirable than the same woman in blue. They were also more interested in dating the woman and indicated they would be willing to spend more money on her when she was dressed in red. Source: Psychology Today.  Melissa Burkley, Ph.D.

HOW TO WEAR RED

The following are tips on how to wear red according to Dr. Ngozi Etufugh.

The most important step in looking great in red is to find your shade of red. It should add some warmth to your look and should be in complete harmony with your skin tone, eye color and hair. It's wise to experiment with various shades of red and stick to the one, which makes you feel and look powerful and sexy.

• If you have light blonde hair and pale blue, green or gray eyes, go for pale red tones with a blue undertone. You should avoid any orangey shades.

• Women with black or dark brown hair, dark eyes and olive or dark complexion are advised to choose dark and strong shades of red with a blue undertone. They should avoid orangey tones.

• Redhead ladies with golden skin tone and eyes of any color will look amazing in orangey reds. They should stay away from blue-based reds though.

• Ash blond and grey-haired women should opt for purple-reds and blue-based red tones. Orangey reds aren't for them though.

• If you have dark brown or black hair and blue, green or gray eyes, you will look terrific in the brightest red tone.

• Those with dark blonde or brown hair and soft-colored eyes are advised to pick soft and muted reds. Once you have picked the best shade of red for you, you should know how to pull it off. 

• Red and white, as well as red and black are some of the most classic color combinations, which always look great. However, you can never surprise anybody opting for these combinations. A better idea is to mix all the three and look chic and unique.

• To get an interesting result, play with various shades of red. For instance, match tomato red with hot fuchsia, pale red with deep violet, coral with light rosy, etc.

• Step out of boxes and go for bolder combinations, such as red and blue, red and beige, or red with green shadows.

• Red printed pieces also look fantastic. Moreover, they aren't that attention-grabbing and aggressive. Think a red polka-dotted or striped blouse or a sexy red floral-printed skirt to play it safe.

Media Contact: ngozi etufugh, ihenaewu.com, 917-470-8537, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE ihenaewu.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.