|By PR Newswire||
|September 4, 2014 10:17 AM EDT||
NEW YORK, Sept. 4, 2014 /PRNewswire-iReach/ -- Celebrities by the dozen turned out at the 2014 Emmys flaunting red dresses. What secret about sex appeal are they privy to? It is well known that people stereotype others based on their skin color, but did you know that people also stereotype colors themselves? The best example of this is the long-held association that black is bad and white is good. Just watch an old Western movie and you can immediately tell who the good guys and bad guys are by the color of their cowboy hats. This example shows that colors contribute more than just aesthetics. Dr. Ngozi Etufugh is the creator of the fashion blog www.ihenaewu.com. She states that, "Colors also carry specific meanings, such as good or bad that likely have important influences on psychological functioning.
A quick look around will tell you that this association between red and power seems to have continued into the present day. Dr. Etufugh points out that, "The "red carpet" is only rolled out during special events (e.g., Oscars), and only the most prestigious individuals are allowed to walk on it. We use the term "red letter day" to indicate a day of special significance. The "power tie" worn by modern businessmen is traditionally red in color. And the stereotypic image of a successful, powerful man is one who drives a red sports car."
Recently psychologists, Andrew Elliot and Daniela Niesta extended this idea of color stereotypes to the study of sexual attraction (Elliot & Niesta, 2008). Specifically, they were interested if certain colors were more likely to be associated with sex appeal, and if so, would wearing them make people more attractive to the opposite sex.
So when you think about sexiness, what color first comes to mind?
If you are like most Americans, you thought of the color red. Red means different things to different cultures-in Chinese culture it represents good luck and prosperity, which is why people often paint their front doors red-but in American culture, red often means sex. If you think about it, most of the images that represent passionate love are red: Red roses, red lipstick, red lingerie, red heart boxes of candy on Valentine's, even the "red light district."
Clearly Hollywood thinks red makes women sexy, but does the empirical research support this assumption?
To test this idea, Elliot and Niesta showed men a photograph of a moderately attractive woman and asked them to rate her attractiveness. For some, the woman in the photo was wearing a red shirt. For others, the same woman was wearing a blue shirt. The results showed that men rated the woman in red as more attractive and more sexually desirable than the same woman in blue. They were also more interested in dating the woman and indicated they would be willing to spend more money on her when she was dressed in red. Source: Psychology Today. Melissa Burkley, Ph.D.
HOW TO WEAR RED
The following are tips on how to wear red according to Dr. Ngozi Etufugh.
The most important step in looking great in red is to find your shade of red. It should add some warmth to your look and should be in complete harmony with your skin tone, eye color and hair. It's wise to experiment with various shades of red and stick to the one, which makes you feel and look powerful and sexy.
• If you have light blonde hair and pale blue, green or gray eyes, go for pale red tones with a blue undertone. You should avoid any orangey shades.
• Women with black or dark brown hair, dark eyes and olive or dark complexion are advised to choose dark and strong shades of red with a blue undertone. They should avoid orangey tones.
• Redhead ladies with golden skin tone and eyes of any color will look amazing in orangey reds. They should stay away from blue-based reds though.
• Ash blond and grey-haired women should opt for purple-reds and blue-based red tones. Orangey reds aren't for them though.
• If you have dark brown or black hair and blue, green or gray eyes, you will look terrific in the brightest red tone.
• Those with dark blonde or brown hair and soft-colored eyes are advised to pick soft and muted reds. Once you have picked the best shade of red for you, you should know how to pull it off.
• Red and white, as well as red and black are some of the most classic color combinations, which always look great. However, you can never surprise anybody opting for these combinations. A better idea is to mix all the three and look chic and unique.
• To get an interesting result, play with various shades of red. For instance, match tomato red with hot fuchsia, pale red with deep violet, coral with light rosy, etc.
• Step out of boxes and go for bolder combinations, such as red and blue, red and beige, or red with green shadows.
• Red printed pieces also look fantastic. Moreover, they aren't that attention-grabbing and aggressive. Think a red polka-dotted or striped blouse or a sexy red floral-printed skirt to play it safe.
Media Contact: ngozi etufugh, ihenaewu.com, 917-470-8537, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 04:30 AM EDT Reads: 1,816
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 26, 2016 04:30 AM EDT Reads: 3,075
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 26, 2016 04:15 AM EDT Reads: 2,789
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 26, 2016 04:00 AM EDT Reads: 1,902
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 03:45 AM EDT Reads: 2,127
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 26, 2016 03:00 AM EDT Reads: 3,429
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 26, 2016 02:00 AM EDT Reads: 1,091
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 26, 2016 12:45 AM EDT Reads: 562
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 26, 2016 12:00 AM EDT Reads: 1,893
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 25, 2016 10:45 PM EDT Reads: 2,637
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 25, 2016 10:00 PM EDT Reads: 1,095
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 25, 2016 10:00 PM EDT Reads: 911
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
May. 25, 2016 09:00 PM EDT Reads: 1,786
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 25, 2016 08:30 PM EDT Reads: 1,246
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 25, 2016 08:00 PM EDT Reads: 1,836