|By PR Newswire||
|September 4, 2014 11:21 AM EDT||
FAIRFIELD, N.J., Sept. 4, 2014 /PRNewswire/ -- TeleBrands President and CEO AJ Khubani, who is widely considered the leader in the nation's $350 billion "As Seen on TV" industry, said today that he was exploring a bid to bring minor league baseball back to Newark and reopen a downtown stadium that has laid dormant since the Bears stopped playing in 2013.
Khubani said recent stories about the stadium and team prompted him to look at the possibility of bringing the sport back to Newark coupled with the benefits baseball would have in the community.
"Baseball brings jobs, spectators, revenue and entertainment to a city, benefiting its residents. Some of the greatest names in baseball were O'Malley, Rickey and Veeck --- marketers extraordinaire --- who understood the power of baseball as something more than a game. We aim to replicate that excitement and success in Newark," said Khubani.
The North Jersey resident believes that the marketing experience he has garnered by more than 30 years in the direct response television industry can revitalize the stadium and its environs.
"What TeleBrands does every day is look at products and determine is it something people need, how efficiently can we manufacture and deliver it, and what consumers would be willing to pay for it. The same values would apply to returning baseball to Newark," he said.
Khubani graduated from Montclair State in 1984 with a bachelor's degree in business administration. In 1983, Khubani founded TeleBrands which has grown into a leading global empire in the "As Seen on TV" industry. Though once exclusively sold through direct response television marketing (DRTV), Khubani realized the potential of bringing products to retail. In 1987, TeleBrands was the first DRTV company to expand into brick and mortar locations beginning with AmberVision Glasses. Khubani designed the iconic red "As Seen on TV" logo which defined the industry and revolutionized the retail category. TeleBrands has launched more innovations than any other marketer, selling millions of "As Seen on TV" brands including PedEgg, Pocket Hose Ultra, "Dump Cake" book and more.
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