Click here to close now.


News Feed Item

Spring-Summer Vacation Season Sets Records in Jacksonville

Latest Reports Show Jacksonville's Tourism Industry Is Booming

JACKSONVILLE, FL--(Marketwired - September 04, 2014) - What a summer! Jacksonville's spring and summer vacation season has come to an end, but it leaves behind great successes for our destination. Duval County's hotel occupancy tracking system, Smith Travel Research, released numbers showing hotel occupancy was up across the city, and earnings were up to levels not previously seen in the 10 years the company has been tracking tourism in the county. Jacksonville is on trend with the rest of the state in reporting record-breaking visitation numbers for the spring and summer seasons in 2014.

"All those visitors and busy hotels mean one thing: an infusion of dollars into our local economy that leaves an impact not only on hotels but also on the entire community, with visitors spending their money in local restaurants, stores, attractions, and businesses," said Paul Astleford, President and CEO of Visit Jacksonville, the city's official Tourism Office.

The best numbers and news from the Smith Travel Research report is that in June and July of 2014, Jacksonville hotels saw the highest ever revenue per available room, levels we had not seen since they began tracking the numbers in 2004. Another great highlight from the report is that when it comes to hotel revenue generated during spring and summer 2014, Duval county hotels collected 15.2% more revenue than in 2013. The total for the second quarter (April, May, and June) was $92,171,855M compared to $80,030,534M in 2013. May's overall Room Revenue was just shy of the amount for February 2005 when the Super Bowl was here.

"We attribute that growth to many things including a focused marketing effort to promote Jacksonville as a destination where you can explore the outdoors, enjoy a beach vacation, come for a great festival, and visit a vibrant city where there is always something to do. We are a city of parks, festivals, events, and adventures and this year more and more people are discovering that," added Astleford.

Smith Travel Research Duval County Tourism Occupancy Report: April- July 2014


  • Occupancy 71.2% (a growth of 2.9% over last year)
  • Average Daily Rate $79.08 ( a growth of 4.7% from last year or $3.53)
  • Revenue Per Available Room $56.33 (up 7.7% from last year or $4.02)
  • This is the highest April Revenue Per Available Room Duval County has seen since Feb. 2008


  • Occupancy 71.8% ( a growth of 11.2% from 2013)
  • Average Daily Rate $80.77 (a growth over 2013 of 7.0% or up $5.29)
  • Revenue Per Available Room $57.97, (up 19.0% over May 2013)
  • Even Higher Revenue Per Available Room than April 2014


  • Occupancy 69.3% ( a growth of 6.2% over 2013)
  • Average Daily Rate $78.58 ( a growth of 7.5% or $5.45 more than last year)
  • Revenue Per Available Room $54.48 (a 14.1% growth over 2013)
  • Highest June Revenue Per Available Room for Duval County since Smith Travel Research began collecting the data in 2004 for Duval/Jacksonville


  • Occupancy 68.6% (the highest July occupancy in Jacksonville since 2005)
  • Average Daily Rate $77.13 (the highest for July since 2007)
  • Revenue Per Available Room $52.93
  • Highest July Revenue Per Available Room for Duval County since Smith Travel Research began collecting the data in 2004 for Duval/Jacksonville

The report showed growth in occupancy and earning for all areas of the city, especially the Beaches and the Southside area.

"Overall both spring and summer have been the best we have seen since 2008 and we feel very excited for the remaining 2014. We anticipate a strong 2015!" said Sonny Bhikha, president of Shivam Properties LLC, which owns and manages several hotels in Jacksonville Beach including the Four Points by Sheraton Jacksonville Beachfront. "The Beaches have become a popular travel destination, and I am happy to say that the corporate groups are back and families are traveling with their young ones as well. We are blessed to have a city that does so many events that help bring in new faces, many of them visiting for the first time."

Smith Travel Research will release August occupancy and earning numbers in mid-September, but early estimates show the upward trend will continue. Visit Jacksonville will present all the tourism data and more good news on our local Tourism Industry at our Annual Meeting "Destination Celebration: Wave of Impact" at the Prime Osborn Convention Center on September 17, 2014.

Online version:

About Visit Jacksonville

Visit Jacksonville is a nonprofit marketing organization contracted by the Duval County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Northeast Florida. Along with its nearly 400 tourism partners, Visit Jacksonville supports a vital and growing component of the local economy -- with tourism generating $2.2 billion in direct and indirect economy impact annually and supporting 22,000 jobs that span every sector of the economy. For a closer look at all there is to see and do in Jacksonville, go to or contact 800-733-2668.

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
According to Forrester, public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers. In The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014, Forrester evaluates the 16 most significant Enterprise Public Cloud Platforms and details how each vendor fulfills the 19 evaluation criteria points.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Decisions about budgets and resources are often made without IT even having a seat at the table. As technologist we understand the value of DevOps - but do your business counterparts? If they don't, your DevOps initiatives could lose funding before they start. In her session at DevOps Summit, Jeanne Morain, Strategist / Author at iSpeak Cloud, LLC, will provide insights on how to bridge the gap between business and technology leaders. Attendees will learn prescriptive guidance on balancing wor...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Today, we are in the middle of a paradigm shift as we move from managing applications on VMs and containers to embracing everything that the cloud and XaaS (Everything as a Service) has to offer. In his session at 17th Cloud Expo, Kevin Hoffman, Advisory Solutions Architect at Pivotal Cloud Foundry, will provide an overview of 12-factor apps and migrating enterprise apps to the cloud. Kevin Hoffman is an Advisory Solutions Architect for Pivotal Cloud Foundry, and has spent the past 20 years b...