Welcome!

News Feed Item

eXelate Introduces B2BX Data-as-a-Service to Power Digital Marketing Outreach to High Value B2B Audiences

Exclusive Data From Compass Ventures to Anchor the Footprint of Data on More Than 100 Million Professionals; Seasoned B2B Pros to Join eXelate Team

NEW YORK, NY -- (Marketwired) -- 09/04/14 -- eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, Turn and more. Created to help marketers more effectively engage the hard to reach business professional audience, B2BX offers a combination of flexibility, scale, value and granularity not found in any other B2B data.

"Marketers previously had limited choice when it came to leveraging B2B data in association with premium media sources. With the launch of B2BX, eXelate, Compass and our other partners are breaking down the walled gardens and enabling marketers to find their most optimal professional audience on virtually any media source or platform," said Mark Zagorski, CEO of eXelate.

B2BX features proprietary data from eXelate's massive online publisher footprint as well as exclusive data from Compass Ventures, a premier B2B analytics provider. Reaching more than 100 million professionals across over 100 distinct segments, including Business Professionals and Small Business Owners, B2BX represents the largest, most accurate pool of B2B data available to marketers today.

"We have the most accurate professional data on the Web and are excited to be exclusively fueling eXelate's B2BX product," said Todd Love, Partner/Owner of Compass Ventures.

As part of its B2B initiative, eXelate has also announced that they have hired a seasoned B2B data pro to spearhead the business Frannie Danzinger formerly of Bizo, Gyro and Wyse Advertising will be joining the eXelate team as their VP Strategic Solutions in its New York City headquarters.

eXelate media partners have taken note. "We're excited to integrate the new B2BX data solution into our programmatic offering Audience On Demand™ (AOD), so that Publicis Groupe agencies and their clients can now benefit from more robust B2B insights," said Kelley Maves, VP of Data Solutions at VivaKi. "This, coupled with our existing data warehouse SkySkraper and extensive data and tech partnerships, will help us reach B2B audiences more accurately and at scale."

eXelate has made the B2BX data as a service solution available immediately on its premier platforms and via its maX DMP, and will be rolling it out to all of its more than 125-strong partner network in the next 30 days.

"Accurately reaching B2B audiences at scale has been a consistent challenge," said Stephanie Ewell, Senior Programmatic Buyer at Centro's Trading desk. "By partnering with eXelate, we'll be able to leverage the B2BX data solution in order to enable our clients to communicate with these audiences."

eXelate makes digital media more relevant for consumers and marketers through analytics, smart data and data management software. The company's ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, healthcare and luxury goods avail themselves of eXelate's platform connections and industry partnerships globally.

About Compass Ventures

Compass Ventures specializes in the creation of B2B information solutions with a strength in site level information compilation, verification and segmentation. The Compass Business information products fuel a multitude of applications including CRM, file enrichments, business analytics, internet display, computer hardware/software, email marketing, social media, telecommunications/mobile, cable/broadband, geo/spatial solutions, prospects/leads and financial/banking. Compass is one of the largest B2B information compilers in North America and verifies more business information in the U.S. than any other competitor. Visit www.compassventures.com to learn more.

About eXelate

eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate's maX DMP (data management platform), fueled by eXelate's eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile and display channels. eXelate's eXchange, the largest pool of directly measured consumer data, reaches two billion active users and devices worldwide and includes key purchasing touch points -- online and offline -- from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising and Evidon's Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.

Media Contact
Matt Caldecutt at Blast PR
Contact: 917-698-0810

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.