|By Marketwired .||
|September 4, 2014 04:08 PM EDT||
NEW YORK, NY -- (Marketwired) -- 09/04/14 -- eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, Turn and more. Created to help marketers more effectively engage the hard to reach business professional audience, B2BX offers a combination of flexibility, scale, value and granularity not found in any other B2B data.
"Marketers previously had limited choice when it came to leveraging B2B data in association with premium media sources. With the launch of B2BX, eXelate, Compass and our other partners are breaking down the walled gardens and enabling marketers to find their most optimal professional audience on virtually any media source or platform," said Mark Zagorski, CEO of eXelate.
B2BX features proprietary data from eXelate's massive online publisher footprint as well as exclusive data from Compass Ventures, a premier B2B analytics provider. Reaching more than 100 million professionals across over 100 distinct segments, including Business Professionals and Small Business Owners, B2BX represents the largest, most accurate pool of B2B data available to marketers today.
"We have the most accurate professional data on the Web and are excited to be exclusively fueling eXelate's B2BX product," said Todd Love, Partner/Owner of Compass Ventures.
As part of its B2B initiative, eXelate has also announced that they have hired a seasoned B2B data pro to spearhead the business Frannie Danzinger formerly of Bizo, Gyro and Wyse Advertising will be joining the eXelate team as their VP Strategic Solutions in its New York City headquarters.
eXelate media partners have taken note. "We're excited to integrate the new B2BX data solution into our programmatic offering Audience On Demand (AOD), so that Publicis Groupe agencies and their clients can now benefit from more robust B2B insights," said Kelley Maves, VP of Data Solutions at VivaKi. "This, coupled with our existing data warehouse SkySkraper and extensive data and tech partnerships, will help us reach B2B audiences more accurately and at scale."
eXelate has made the B2BX data as a service solution available immediately on its premier platforms and via its maX DMP, and will be rolling it out to all of its more than 125-strong partner network in the next 30 days.
"Accurately reaching B2B audiences at scale has been a consistent challenge," said Stephanie Ewell, Senior Programmatic Buyer at Centro's Trading desk. "By partnering with eXelate, we'll be able to leverage the B2BX data solution in order to enable our clients to communicate with these audiences."
eXelate makes digital media more relevant for consumers and marketers through analytics, smart data and data management software. The company's ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, healthcare and luxury goods avail themselves of eXelate's platform connections and industry partnerships globally.
About Compass Ventures
Compass Ventures specializes in the creation of B2B information solutions with a strength in site level information compilation, verification and segmentation. The Compass Business information products fuel a multitude of applications including CRM, file enrichments, business analytics, internet display, computer hardware/software, email marketing, social media, telecommunications/mobile, cable/broadband, geo/spatial solutions, prospects/leads and financial/banking. Compass is one of the largest B2B information compilers in North America and verifies more business information in the U.S. than any other competitor. Visit www.compassventures.com to learn more.
eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate's maX DMP (data management platform), fueled by eXelate's eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile and display channels. eXelate's eXchange, the largest pool of directly measured consumer data, reaches two billion active users and devices worldwide and includes key purchasing touch points -- online and offline -- from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising and Evidon's Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.
Matt Caldecutt at Blast PR
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Feb. 25, 2017 08:00 PM EST Reads: 13,546
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Feb. 25, 2017 08:00 PM EST Reads: 11,315
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 25, 2017 08:00 PM EST Reads: 1,909
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
Feb. 25, 2017 07:45 PM EST Reads: 394
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 25, 2017 07:30 PM EST Reads: 1,798
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Feb. 25, 2017 07:00 PM EST Reads: 8,811
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 25, 2017 07:00 PM EST Reads: 1,672
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 25, 2017 06:45 PM EST Reads: 1,933
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Feb. 25, 2017 06:30 PM EST Reads: 1,385
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 25, 2017 06:30 PM EST Reads: 2,164
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Feb. 25, 2017 06:00 PM EST Reads: 7,692
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Feb. 25, 2017 05:45 PM EST Reads: 2,216
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Feb. 25, 2017 05:45 PM EST Reads: 2,935
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
Feb. 25, 2017 05:15 PM EST Reads: 2,682
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 25, 2017 05:00 PM EST Reads: 2,933