Welcome!

News Feed Item

SessionCam Website Session Replay Gets "Hotter" Heat Maps and Integrates With Adobe Site Catalyst and Google Analytics

Enhancements Give Enterprise Website Usability Experts and Analytics Professionals Powerful New Ways to Measure Website Effectiveness and Target Customer Engagement Improvements; New Features Are Available Immediately to All SessionCam Users Around the Wo

NORWICH, UNITED KINGDOM--(Marketwired - September 05, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, has upgraded its session replay technology with several new features designed to help marketers identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.

The broad set of enhancements expand the set of powerful features available in the enterprise version of SessionCam, and give businesses a range of new insights into how to maximize customer engagement on their websites. Some of the new few features added in this release include:

1. Adobe Site Catalyst and Google Analytics integration. When SessionCam is coupled with other digital marketing and analytics tools, extremely powerful and useful insights can be unlocked. One of the most popular integrations is to link SessionCam with traditional web analytic applications such as Google Analytics or Adobe Site Catalyst. The latest SessionCam release includes a new Chrome browser extension that makes it possible to play SessionCam recordings directly within the reporting console of both of these web analytic tools. Wondering why the bounce rate on your new campaign page is high? Click on the SessionCam play button to watch recordings of users that bounced to understand the possible reasons behind the behavior.

2. Heat map link analytics. Heat maps give analytics professionals a visual overview of website effectiveness by providing a detailed graphical representation of the most visited areas of any web page. SessionCam provides four types of heat map, covering every conceivable type of visitor interaction: mouse click, mouse movement, page scrolling, and browser attention. Now, heat maps also include link analytics for each link on a web page, providing useful information such as:

  • Percentage of the total number of clicks on the page
  • Average time to click (from page load)
  • Average time to hover (from page load)
  • Percentage of hovers
  • Average time hovering over the link
  • Hover importance (gained from the order in which users hovered over the link)
  • Average hesitation (average time between a user hovering over and clicking on the link)

3. Powerful in-page search. Individual sessions can now be searched for a specific string of text that is contained within the body content or HTML code of any page. The new in-page search feature enables SessionCam users to quickly identify and view specific information to improve the usability of their website and the service provided to their customers. Examples how this feature can be used include:

  • Identify, analyse and view sessions where a specific message was displayed to an online customer, and then use this information to assess and react to usability and customer service issues.
  • Extract sessions that receive a specific error message and deliver these sessions to a customer service team for remarketing and outbound customer response.
  • Show all customer sessions that encountered a specific error code, and see exactly what customer behavior triggered that error condition.

4. Geo filters. SessionCam already offers powerful filtering features that enable usability experts to quickly determine whether a website functions correctly for particular customers -- such as desktop versus mobile users, or smartphone versus tablet users. Now, sessions can be filtered by location, providing a new way to segment and group session recordings to compare and contrast the experience of different visitors. Geo filters are available across all areas of SessionCam, including session recordings, heat maps, conversion funnels, and across all account types. They can be used in isolation or combined with other filters.

"Our goal is to help our customers quickly identify and solve a wide variety of website usability and conversion problems. The introduction of in-page search, geo-filters, link analytics and tighter integration with the two leading analytics packages will make it easier to see where website problems occur, quantify the commercial impact of these issues, and implement remedies," said Kevin Goodings, CEO of SessionCam. "These new features all complement and extend the value enterprise clients can derive by using a session replay tool like SessionCam."

All these new features are live immediately. SessionCam offers a number of pricing plans to suit companies from small businesses to large enterprise users. SessionCam's enterprise customers include Acardia, Carphone Warehouse, Clarks, Endsleigh, Hilton, John Lewis, Sky, Talk Talk and The Post Office.

ABOUT SESSIONCAM
SessionCam is the most advanced session replay technology for recording customer activity on a website. Delivered as a powerful SaaS solution that complements existing analytics packages, SessionCam addresses a growing range of applications that include testing website design and usability; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.

ABOUT SERVICETICK
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.

Image Available: http://www.marketwire.com/library/MwGo/2014/9/4/11G021066/Images/sessioncam-playbutton-937771429329.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/9/4/11G021066/Images/sessioncam-linkanalytics-660850632926.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/9/4/11G021066/Images/sessioncam-geofilter-696536741909.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...