Click here to close now.


News Feed Item

SessionCam Website Session Replay Gets "Hotter" Heat Maps and Integrates With Adobe Site Catalyst and Google Analytics

Enhancements Give Enterprise Website Usability Experts and Analytics Professionals Powerful New Ways to Measure Website Effectiveness and Target Customer Engagement Improvements; New Features Are Available Immediately to All SessionCam Users Around the Wo

NORWICH, UNITED KINGDOM--(Marketwired - September 05, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, has upgraded its session replay technology with several new features designed to help marketers identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.

The broad set of enhancements expand the set of powerful features available in the enterprise version of SessionCam, and give businesses a range of new insights into how to maximize customer engagement on their websites. Some of the new few features added in this release include:

1. Adobe Site Catalyst and Google Analytics integration. When SessionCam is coupled with other digital marketing and analytics tools, extremely powerful and useful insights can be unlocked. One of the most popular integrations is to link SessionCam with traditional web analytic applications such as Google Analytics or Adobe Site Catalyst. The latest SessionCam release includes a new Chrome browser extension that makes it possible to play SessionCam recordings directly within the reporting console of both of these web analytic tools. Wondering why the bounce rate on your new campaign page is high? Click on the SessionCam play button to watch recordings of users that bounced to understand the possible reasons behind the behavior.

2. Heat map link analytics. Heat maps give analytics professionals a visual overview of website effectiveness by providing a detailed graphical representation of the most visited areas of any web page. SessionCam provides four types of heat map, covering every conceivable type of visitor interaction: mouse click, mouse movement, page scrolling, and browser attention. Now, heat maps also include link analytics for each link on a web page, providing useful information such as:

  • Percentage of the total number of clicks on the page
  • Average time to click (from page load)
  • Average time to hover (from page load)
  • Percentage of hovers
  • Average time hovering over the link
  • Hover importance (gained from the order in which users hovered over the link)
  • Average hesitation (average time between a user hovering over and clicking on the link)

3. Powerful in-page search. Individual sessions can now be searched for a specific string of text that is contained within the body content or HTML code of any page. The new in-page search feature enables SessionCam users to quickly identify and view specific information to improve the usability of their website and the service provided to their customers. Examples how this feature can be used include:

  • Identify, analyse and view sessions where a specific message was displayed to an online customer, and then use this information to assess and react to usability and customer service issues.
  • Extract sessions that receive a specific error message and deliver these sessions to a customer service team for remarketing and outbound customer response.
  • Show all customer sessions that encountered a specific error code, and see exactly what customer behavior triggered that error condition.

4. Geo filters. SessionCam already offers powerful filtering features that enable usability experts to quickly determine whether a website functions correctly for particular customers -- such as desktop versus mobile users, or smartphone versus tablet users. Now, sessions can be filtered by location, providing a new way to segment and group session recordings to compare and contrast the experience of different visitors. Geo filters are available across all areas of SessionCam, including session recordings, heat maps, conversion funnels, and across all account types. They can be used in isolation or combined with other filters.

"Our goal is to help our customers quickly identify and solve a wide variety of website usability and conversion problems. The introduction of in-page search, geo-filters, link analytics and tighter integration with the two leading analytics packages will make it easier to see where website problems occur, quantify the commercial impact of these issues, and implement remedies," said Kevin Goodings, CEO of SessionCam. "These new features all complement and extend the value enterprise clients can derive by using a session replay tool like SessionCam."

All these new features are live immediately. SessionCam offers a number of pricing plans to suit companies from small businesses to large enterprise users. SessionCam's enterprise customers include Acardia, Carphone Warehouse, Clarks, Endsleigh, Hilton, John Lewis, Sky, Talk Talk and The Post Office.

SessionCam is the most advanced session replay technology for recording customer activity on a website. Delivered as a powerful SaaS solution that complements existing analytics packages, SessionCam addresses a growing range of applications that include testing website design and usability; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at, and follow SessionCam on and Twitter @sessioncam.

SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit

Image Available:
Image Available:
Image Available:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at, and Tomer Levy, co-founder and CEO of, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...