Welcome!

News Feed Item

SessionCam Website Session Replay Gets "Hotter" Heat Maps and Integrates With Adobe Site Catalyst and Google Analytics

Enhancements Give Enterprise Website Usability Experts and Analytics Professionals Powerful New Ways to Measure Website Effectiveness and Target Customer Engagement Improvements; New Features Are Available Immediately to All SessionCam Users Around the Wo

NORWICH, UNITED KINGDOM--(Marketwired - September 05, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, has upgraded its session replay technology with several new features designed to help marketers identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.

The broad set of enhancements expand the set of powerful features available in the enterprise version of SessionCam, and give businesses a range of new insights into how to maximize customer engagement on their websites. Some of the new few features added in this release include:

1. Adobe Site Catalyst and Google Analytics integration. When SessionCam is coupled with other digital marketing and analytics tools, extremely powerful and useful insights can be unlocked. One of the most popular integrations is to link SessionCam with traditional web analytic applications such as Google Analytics or Adobe Site Catalyst. The latest SessionCam release includes a new Chrome browser extension that makes it possible to play SessionCam recordings directly within the reporting console of both of these web analytic tools. Wondering why the bounce rate on your new campaign page is high? Click on the SessionCam play button to watch recordings of users that bounced to understand the possible reasons behind the behavior.

2. Heat map link analytics. Heat maps give analytics professionals a visual overview of website effectiveness by providing a detailed graphical representation of the most visited areas of any web page. SessionCam provides four types of heat map, covering every conceivable type of visitor interaction: mouse click, mouse movement, page scrolling, and browser attention. Now, heat maps also include link analytics for each link on a web page, providing useful information such as:

  • Percentage of the total number of clicks on the page
  • Average time to click (from page load)
  • Average time to hover (from page load)
  • Percentage of hovers
  • Average time hovering over the link
  • Hover importance (gained from the order in which users hovered over the link)
  • Average hesitation (average time between a user hovering over and clicking on the link)

3. Powerful in-page search. Individual sessions can now be searched for a specific string of text that is contained within the body content or HTML code of any page. The new in-page search feature enables SessionCam users to quickly identify and view specific information to improve the usability of their website and the service provided to their customers. Examples how this feature can be used include:

  • Identify, analyse and view sessions where a specific message was displayed to an online customer, and then use this information to assess and react to usability and customer service issues.
  • Extract sessions that receive a specific error message and deliver these sessions to a customer service team for remarketing and outbound customer response.
  • Show all customer sessions that encountered a specific error code, and see exactly what customer behavior triggered that error condition.

4. Geo filters. SessionCam already offers powerful filtering features that enable usability experts to quickly determine whether a website functions correctly for particular customers -- such as desktop versus mobile users, or smartphone versus tablet users. Now, sessions can be filtered by location, providing a new way to segment and group session recordings to compare and contrast the experience of different visitors. Geo filters are available across all areas of SessionCam, including session recordings, heat maps, conversion funnels, and across all account types. They can be used in isolation or combined with other filters.

"Our goal is to help our customers quickly identify and solve a wide variety of website usability and conversion problems. The introduction of in-page search, geo-filters, link analytics and tighter integration with the two leading analytics packages will make it easier to see where website problems occur, quantify the commercial impact of these issues, and implement remedies," said Kevin Goodings, CEO of SessionCam. "These new features all complement and extend the value enterprise clients can derive by using a session replay tool like SessionCam."

All these new features are live immediately. SessionCam offers a number of pricing plans to suit companies from small businesses to large enterprise users. SessionCam's enterprise customers include Acardia, Carphone Warehouse, Clarks, Endsleigh, Hilton, John Lewis, Sky, Talk Talk and The Post Office.

ABOUT SESSIONCAM
SessionCam is the most advanced session replay technology for recording customer activity on a website. Delivered as a powerful SaaS solution that complements existing analytics packages, SessionCam addresses a growing range of applications that include testing website design and usability; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.

ABOUT SERVICETICK
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.

Image Available: http://www.marketwire.com/library/MwGo/2014/9/4/11G021066/Images/sessioncam-playbutton-937771429329.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/9/4/11G021066/Images/sessioncam-linkanalytics-660850632926.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/9/4/11G021066/Images/sessioncam-geofilter-696536741909.jpg

Media contact:
Tim Cox
ZingPR for SessionCam
+1-650-369-7784
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"The reason Tier 1 companies are coming to us is we're able to narrow the gap where custom applications need to be built. They provide a lot of services, like IBM has Watson, and they provide a lot of hardware but how do you bring it all together? Bringing it all together they have to build custom applications and that's the niche that we are able to help them with," explained Peter Jung, Product Leader at Pulzze Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2,...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...