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Siegel+Gale Partners with Norwegian Bank DNB to Refresh Its Brand Through Customer Insights
|By PR Newswire
|September 5, 2014 03:00 AM EDT
LONDON, Sept. 5, 2014 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of a refreshed brand strategy for DNB (www.dnb.no/en), Norway's largest financial services group.
Photo - http://photos.prnewswire.com/prnh/20140904/143212
The strategy was developed to re-engage DNB customers in the wake of recent mergers and acquisitions, and to drive organic growth.
The challenge for Siegel+Gale was to position DNB as one of the country's most well-respected financial brands. Research conducted by Siegel+Gale revealed DNB connected well with Norway's youth and business communities, but required a new narrative to appeal to a more diverse mass audience.
Siegel+Gale developed a new brand platform for DNB, defining its brand promise: helping people get the most from what they have by being there for them, every day, when it matters most. The brand promise is complemented by actionable brand values, as well as distinctive voice attributes, which help DNB tell its story in an authentic and energised way. The strategy has been rolled out as part of a comprehensive communications plan for the brand.
Rana Brightman, senior strategist at Siegel+Gale said: "Norway's largest bank, DNB, needed to reconnect with the public in a way that helped them make the most of their size and stature. It was less about being a big bank and more about being present in customers' lives, helping them throughout life's journey and ultimately demonstrating that they too can be a brand that is admired. The story we created is just the beginning. We are confident DNB can capture the hearts and minds of the Norwegian public with its brand-led approach to its offer, service and communications."
"Through their knowledge and reference to best practice, Siegel+Gale helped us create a more precise Customer Promise," said Dag Arne Kristensen, executive vice president of corporate identity at DNB. "This was executed far more efficiently than we would have ever been able to do ourselves."
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, Shanghai and Beijing, but we're willing to fly just about anywhere. We're also not alone. As part of The DAS Group of Companies, a division of Omnicom Group Inc., we have strong partners all around the world.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
Established in 1822, DNB is Norway's oldest private bank, and today is Norway's largest financial services group and one of the largest in the Nordic region in terms of market capitalisation.
Offering a full range of financial services, including loans, savings, advisory services, insurance and pension products for retail and corporate customers across the country, DNB is also Norway's largest Internet bank, with more than 1.8 million users. A number of international and representative offices are also in existence across Europe, Asia and the Americas.
Marketing and Communications Manager, Siegel+Gale
T: +44 (0)20 7154 4815
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