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Philadelphia Eagles, Panasonic Primed to Deliver Winning Fan Experience for 2014 Season
|By Business Wire
|September 5, 2014 04:48 AM EDT
Philadelphia Eagles fans will experience the intensity and excitement of
the National Football League like never before – up close and personal –
with state-of-the-art, high-definition LED video boards from Panasonic
Enterprise Solutions Company, a division of Panasonic Corporation of
North America. Thousands of spectators attending games at
newly-refurbished Lincoln Financial Field will now experience the
clarity and intimacy of home viewing directly in their seats.
Panasonic delivers winning fan experience at Lincoln Financial Field (Photo: Business Wire)
As part of a two-year revitalization project and in response to fan
feedback for greater levels of connectivity and video boards with
higher-resolution, the Eagles partnered with Panasonic Enterprise
Solutions to help modernize the stadium into a high-definition facility.
Panasonic installed over 24,000 total square feet of high-definition LED
video boards, more than tripling the previous area of the boards.
Panasonic engineers also incorporated cutting edge 10mm Surface Mount
Device (SMD) LED technology, using the tightest pixel pitch of any
display to provide unparalleled imaging clarity and give the Eagles the
highest resolution SMD video board in the league. The state-of-the-art
boards also offer corporate partners the technology and a significantly
larger display area to deliver creative, high-impact messaging.
“Our hardware platforms for professional sports are based on delivering
a quality portfolio of LED products, professional flat panel display
boards and control technologies that enable us to best serve the wide
spectrum of varying client needs,” said Jim Doyle, President of
Panasonic Enterprise Solutions Company. “In working with the Eagles, the
key was integrating data and video information to produce a solution
with unmatched resolution and the capacity to perform multiple functions
in a seamless fashion. This season, fans will notice that the video
boards are brighter, have more accurate color imagery and improved
stadium viewing angles,” he added.
Panasonic supplied the complete graphics head-end system to integrate 39
individual LED boards installed throughout the stadium onto one network.
This technical solution gives control room operators vastly improved
versatility and flexibility with respect to programming and
synchronizing all content. Integrated technology, in conjunction with a
greater number of stadium cameras in place to capture all the action,
means spectators will watch the same type of replays, close-up angles
and super slow-motion reviews broadcast to home viewers on network
“Our primary focus is always on improving the experience for our fans,”
said Eagles team president, Don Smolenski. "We listened to feedback from
season ticket holders and used it in an action plan designed to
dramatically enhance the game day experience. Panasonic was a key
partner for us in this process. The imaging clarity and technology
powering the new video displays will allow fans to feel the emotion and
energy on the field in a uniquely tangible way. It also gives us the
ability to promote stronger involvement, enthusiasm and connectivity
between the game, the players and the fans.”
Advanced system capabilities allow programmers to use the optimal mix of
content elements to engage fans, ranging from animation, crowd prompts,
multi-screen images and social media to replays, in-game highlights,
closed captioning, 3-D graphics and scores from other sports such as pro
baseball and college football. More than 2,500 linear feet of ribbon
fascia boards will carry updated fantasy football statistics and scores
from around the league, including details such as time remaining and
ball possession. And, the installation of more than 1,500 Panasonic HD
TVs in the club suites, concourses and concession areas ensures fans
stay connected to the game. Higher levels of connectivity and complete
system integration also gives team sponsors and partners a dynamic
messaging platform to solicit consumer engagement, increase brand
visibility and generate revenues.
“We’re thrilled with this incredible opportunity to be a founding
partner of the Philadelphia Eagles, one of the pre-eminent franchises in
the league, and have the chance to do what we do best, which is using
our technology and engineering know-how to produce made-to-order video
solutions,” said Mr. Doyle. “The Eagles have shown a commitment to
making investments in their fans, team, facility and community,
demonstrating why they are a winning organization. We congratulate them
on their excellence and agree with their belief that innovation can be a
game-changer – on and off the field – to sponsors, fans and the bottom
Panasonic Enterprise Solutions has built some of the largest HD LED
video boards in the world, including Guinness World Record-certified ‘Big
Hoss TV’ at Texas Motor Speedway, the world’s largest 4K ultra
high-definition LED video board at Churchill Downs, Charlotte Motor
Speedway which was the biggest video board in the world at the time it
was built in 2011, and one of the largest video boards in collegiate
sports at Ohio State University.
“Panasonic has been a tremendous partner – committed and professional”
praised Mr. Smolenski. “We were deliberate in selecting Panasonic,
because this project was very personal to us. This is our home, our
fans’ home. Through the investments we made and our relationship with
Panasonic, we believe we’re treating our fans to the first-class
entertainment experience they deserve when they visit Lincoln Financial
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital
and other electronics products and solutions for consumer, business and
industrial use. The company is the principal North American subsidiary
of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s
U.S. branding, marketing, sales, service and R&D operations. In
Interbrand’s 2014 annual “Best
Global Green Brands” report, Panasonic ranked number five overall
and the top electronics brand in the report. As part of continuing
sustainability efforts, Panasonic Corporation of North America relocated
its headquarters to a new facility, built to meet LEED certification
standards, adjacent to Newark Penn Station in Newark, NJ. Learn more
about Panasonic at http://www.panasonic.com/us.
About Panasonic Enterprise Solutions Company
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140905005134/en/
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