Welcome!

Blog Feed Post

Real Estate = Real Connections

Welcome Nat Ferguson as our Real Estate guest blogger! 

 

You might know Nat as the Real Estate aficionado behind Ferguson Realty. While he’s your dedicated Seal Beach Broker, he’s excited to plug the Real Estate community into the crackle of digital tools that make a positive difference for both realtor and client.

 

We’re excited to announce that Nat will be a regular guest contributor on the DocuBlog. We’re tapping into his Realtor savvy to bring you Real Estate and Brokerage best practices all the way to commentary on emerging trends.

 

Let’s first get introduced!

 

We recently spoke to Nat to capture his point of view on how technology and real estate impact the community.  Take it away, Nat!

 

You’re a 4th generation realtor and an evangelist for technology, what brings you to this point

Growing up in a small town, as a kid, it was always about the community. It was a small town and it was all about connections.

 

When I began considering career options, I wanted to maintain that sense of connectivity. Naturally, a transition to Real Estate felt natural as it would maintain and enrich my relationships with my family, friends and community.

 

Why is mobile technology vital for real estate success?

The way I think of it, it is inherently outside sales. Our clients and their assets are not in our office; they are outside our office. In order to be effective and provide the best customer service, you need to bring your office to them. You’re calling on them.

And this doesn’t just mean bringing your iPad or laptop to their house, it means providing them your service in whichever way is convenient. That means, in my opinion, allow them to use the tools in a way that is convenient to them. If I need them to sign something, I can empower that customer service experience by putting a contract into the palm of their hand via their smartphone or tablet. My core belief is to never inconvenience clients during the sales process.

 

We need to be seamless in bringing this technology to them in the midst of their busy lives.

 

Very true! On that note, do you have a particular DocuSuccess story that speaks to the power of mobile?

A few years back – all the way to 2010 – I was sorting through a genuinely complex Real Estate transaction where a mother was moving to a nursing home. Her home had  to be put up for sale, but was placed in a trust that included her seven children as trustees. Unfortunately, all seven were based in four different states and never in the same location at the same time.

 

All the real estate documents required their combined signatures. But it was too much to bring all seven trustees to California – the emotions and memories were naturally too much to bear.

 

Despite such emotionally fraught circumstances, I still needed to produce a clean executed document not possible with multiple scans and faxes. However, all trustees ranged 50-70 years in age. E-mail was familiar to them, and they were eager to learn DocuSign. I’m immeasurably happy to report that all seven quickly learned how to DocuSign the paperwork. In fact, they were inspired to jump onto DocuSign’s mobile platform. Throughout the experience, they neither spent an extra dime nor did they suffer unnecessary emotional stress.

 

With DocuSign’s signature and initial tabs, they signed and sealed all paperwork – all 75 pages. The home was soon sold without a single FedEx or fax machine in sight.

 

I’ll never forget that story and it remains the most important among my Docu-Experiences.

 

Thank you for sharing how to keep your clients’ best interests at heart. With that in mind, how do you think other realtors should set themselves up for success?

I run my business by keeping relationships front of mind. You can easily recommend other realtors to “stay in touch” with clients, but that’s not enough. Realtors need to jump one step ahead and tap into their clients’ preferences for keeping in touch. Simply put, realtors need to tailor their communication style to their clients at all times.

 

Real Estate communities are rapidly adopting social media, but does that add value to the crux of your client base? Make sure you’re tailoring your communications to how your client speaks. This circles back to the earlier point: Realtors need to bring their full business to the client, not the other way around.

 

You can learn more about Nat and his specialized brokerage at http://www.fergrealty.com or via Twitter and Facebook

 

Nat's standing by for your questions and comments. Drop him a line in the comments below! 

Read the original blog entry...

Latest Stories
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...