Welcome!

News Feed Item

NIVEA MEN Signs Deal as Presenting Sponsor of the FXFL

-- New Professional Football League Gets a "Clean Start" with NIVEA MEN --

WILTON, Conn., Oct. 27, 2014 /PRNewswire/ --  NIVEA MEN, and the Fall Experimental Football League (FXFL), the new developmental football league, entered into a sponsorship agreement today.  As Presenting Sponsor of the inaugural league, NIVEA MEN enters the professional football arena for the first time in the US.  

NIVEA MEN Signs Deal as Presenting Sponsor of the FXFL

NIVEA MEN's portfolio of grooming and personal care products will play an integrated role in this exciting new league, which is designed to give young players a realistic shot at breaking into the NFL.  The FXFL only signs players who have been recently cut from NFL training camps, and provides an environment to continue developing their skills for another run at the NFL next year.

In addition to Presenting Sponsor designation, NIVEA MEN will have significant on-field presence with patches on jerseys, logos on helmets, and a logo on the 50-yard line.  The brand will sponsor the halftime show and the MVP award. NIVEA MEN will also be featured heavily in broadcast media, and play an integrated role in the league's Reality Show.  The 160 players in the league will also support the partnership through social media channels, appearances and promotional support.

"FXFL's goal to give players a clean start to their professional football careers is in lock step with NIVEA MEN's mission of giving guys a clean start every morning so they have the confidence to take on their day," says Carole Rissmann, Vice President of Marketing for Beiersdorf. "With NIVEA MEN's line of face care, body wash and body lotion products; these FXFL players will get a Clean Start as soon as they step out of bed so they are ready to hit the field.

"We're thrilled to partner with NIVEA MEN as the company fits perfectly with our goal to give players a clean start," said FXFL Commissioner Brian Woods.  We're excited to work together to grow the FXFL into a thriving league that gives young men the chance to continue their playing careers and reach the highest levels." 

Leverage Agency, a leading sports sponsorship and branded entertainment firm based in NYC, brokered and negotiated the deal on behalf of the FXFL.

About NIVEA MEN

NIVEA MEN is manufactured by Beiersdorf AG, a Hamburg Germany-based cosmetics company that has over 20,000 employees worldwide. Beiersdorf's NIVEA brand is the World's No. 1 Skin Care Brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, NIVEA Lip Care and Aquaphor. Beiersdorf has more than 125 years of skin care experience and is known for its innovative and high-quality products.

* "Source: Euromonitor International Limited; NIVEA by umbrella brand name in categories Body Care, Face Care and Hand Care; in retail value terms, 2013"

FXFL
The FXFL is a professional football league, which serves as a developmental platform for players, coaches and referees.  In 2014, the FXFL's initial membership will be comprised of four teams playing a six-week regular season schedule.  The teams are based in Brooklyn, Boston, Omaha and a traveling team.  Regular season games will be televised on ESPN 3 and regional platforms, and played on weeknights to avoid scheduling conflicts with the NFL and collegiate football.  The Championship game will be played on Wednesday, Nov. 26, a night when there is no other professional football on TV.

Leverage Agency
Leverage Agency is a full service sports, entertainment, and media marketing company.  Our accomplished staff brings deep expertise in creating 360-degree marketing partnerships through branded packaging, sponsorship sales & activation, content creation/distribution, public relations, social media, experiential marketing, and asset valuation/ROI analytics.  Headquartered in New York City, with offices in Los Angeles, St Louis, Chicago and Miami, Leverage provides insight-driven strategies and develops customized programs for clients to engage their target consumers through impactful marketing campaigns.  For more information, please visit: www.leverageagency.com or call 212-752-2500.

NIVEA MEN Signs Deal as Presenting Sponsor of the FXFL

Logo - http://photos.prnewswire.com/prnh/20141027/154489LOGO  
Photo - http://photos.prnewswire.com/prnh/20141027/154490

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/nivea-men-signs-deal-as-presenting-sponsor-of-the-fxfl-147954339.html

SOURCE NIVEA MEN

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...