|By Si Chen||
|February 20, 2015 01:26 PM EST||
Watch this video — it might just be the future of mobile commerce:
Did you notice
- A cool mobile app
- Creating DIY art
Did you also notice that it’s a business model without
- Upfront design
Uniqlo is not just thinking, Gee how do we get more Instagram followers to sell the same old T-shirts?
They’re creating a whole new business model by taking the mobile platform to its logical conclusion. Their app, which does a lot more than Instagram’s simple filters, works hand-in-hand with a business model to turn a T-shirt (commodity) into your own work of art (priceless.)
If little Instagram could build a billion-dollar business by turning the mobile phone into the ultimate device of self-expression, why couldn’t Uniqlo…or you?
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