Welcome!

Blog Feed Post

Another Google Algorithm Change — What Should You Do?

So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.”

And guess what Google just did to you? It changed the game on you… again.

What is this new Google change?

By now, maybe you’ve heard of the upcoming changes to Google’s algorithm to provide better search results for mobile users. If you haven’t, you can read all about it in Google’s Webmaster Tools blog post, “Finding more mobile-friendly search results,” or just read the most important part:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

That sounds scary. What should I do? Is it time to panic?

If it makes you feel better for a minute I guess you can, but I wouldn’t.  Instead, let’s focus on what this means for you and how you can gauge the impact. Keep in mind that, at least for the present, this only affects search from mobile devices — not all Google searches. So, while it’s certainly important to address mobile, this may or may not represent an immediate doomsday scenario for you.

Before you do anything else, use Google’s Mobile-Friendly Test to determine if your site is in good shape or not.  If you pass, pat yourself on the back and move on to the rest of your to-do list (or read a number of other useful posts on this blog). If you don’t pass, then keep on reading this post to determine your next steps.

So, you failed — now what?

You have some work to do. Using Google Webmaster Tools, you can review a more exhaustive list of site issues, and then start to triage them. But before you jump in, make sure you answer these three questions.

1). How important is mobile search traffic to you?

Start by thinking about how significant mobile search traffic is for your brand. Mobile traffic has certainly increased: More than 42 percent of organic search visits occurred on smartphones and tablets in Q4 2014, up from 31 percent a year earlier. So, while neglecting mobile search would certainly be irresponsible for most brands, there are always degrees of importance and prioritization for this kind of thing. When you think about how important mobile traffic may be to your business, evaluate those suspicions by looking at your web analytics and what percentage of mobile traffic is coming from search. Use this information to determine if the Google change requires you to immediately focus all of your resources on mobile or if you are OK taking a bit more time to implement changes.

2). Band-Aid or redesign?

Based on how important mobile is to you, and how large and complex your site is, you should determine if you want to create some interim fixes to have a more mobile-friendly version of the site, use this opportunity to redesign your site using responsive web design, or look at a mobile-first site (responsive design where mobile is the primary consideration). Some content management systems/themes make it easier to implement these changes with only minor effort, while others are more complex. In the long run, a mobile-first or responsive web design approach is where most brands will eventually go, so you should look at the time-cost-importance equation to determine if an interim fix is valuable enough for you to allocate resources.

3). Can you really do this on your own?

Are you sure you want to make important decisions and changes like this on your own? If you aren’t fully confident that you know the best path to take — or in your abilities to execute — consult an expert. The old “measure twice and cut once” adage applies here. A small investment in time to plan and execute properly can result in huge savings in cost, errors, and traffic drop-offs. And just like with doctors, if you aren’t comfortable with the diagnosis from the pro you asked, don’t be afraid to get a second opinion.

Not sure how to handle Google’s latest curve ball? Contact us.

The post Another Google Algorithm Change — What Should You Do? appeared first on Right Source Marketing.

Read the original blog entry...

More Stories By Will Davis

Right Source Marketing helps organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.

Latest Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...