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Siteworx Helps Red Wing Shoe Company Drive Online Sales with New eCommerce Website

Siteworx, LLC, a leading digital experience agency, announced today that it launched the Irish Setter Boots eCommerce website for the Red Wing Shoe Company. The new site enables consumers to buy Red Wing Shoes’ innovative Irish Setter Branded hunting boots online or access product information they can use for in-store purchases. Founded in 1905, Red Wing Shoes is a leading purpose built footwear and workwear manufacturing and retail company, specializing in work and outdoor products.

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Under the project scope, Siteworx worked hand-in-hand with the Irish Setter brand team and Red Wing’s eCommerce team to lead the implementation of the eCommerce website. The new website allows consumers to research, compare and purchase Irish Setter hunting boots through a new digital channel.

“As a century-old company, we are steeped in tradition. However, we are passionate about building a robust eCommerce platform that keeps us relevant and competitive,” said General Manager, Irish Setter Hunt, Steve Kitts. “The completion of the website allows people to access our products online while simultaneously driving consumers into the store to touch and feel our quality footwear.”

Siteworx provided overall project management, quality assurance and technical resources on the project. The company worked expeditiously to ensure the eCommerce website was up and running in time for Red Wing Shoes’ busy fall season.

“Today’s buyer journey is complex. Our priority is to offer consumers choice and convenience, and this new site helps us accomplish those goals,” said Senior Director, Multi-Channel, Red Wing Shoe Company, Chap Achen. “Furthermore, our team has the training needed to make changes to the site easily which helps maintain a positive digital experience for our customers.”

Siteworx also enhanced site management capabilities by training the Red Wing team to manage and control future changes to the website.

“Siteworx successfully paired technical resources with business savvy to deliver efficiencies to support the company’s B2C channel,” said Siteworx Principal, Luke Barton. “The expertise and professionalism of the team helped make this eCommerce project a big success and helped pave the way for more engagements with the Red Wing Shoe Company.”

Siteworx continues to expand its eCommerce capabilities and services. The company recently announced it hired two industry B2B and B2C eCommerce veterans. The company is also offering a complimentary webinar on August 18 titled, “Three Ways to Avoid a B2B eCommerce Bust” and has recently produced an eCommerce-focused white paper and podcast.

About Siteworx

Siteworx is a digital experience agency built for the age of the customer. For more than a decade, we’ve applied a craftsman-level attention to designing services and experiences and engaged with deep technical expertise to solve the most complex digital challenges. Leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group look to Siteworx to achieve tangible results across the full marketing value chain by creating experiences that serve the needs, wants and desires of their customers. In 2014, Siteworx was named Adobe’s “2013 North American Regional Partner of the Year.”

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