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Consumers Hungry for Financial Planning Info Gobble Up Video Content on GuideVine's YouTube Channel

"Summer Scoop" Consumer Education Campaign Exceeding Expectations, Ends in August

NEW YORK, Aug. 11, 2015 /PRNewswire-iReach/ -- GuideVine Technologies, Inc. (GuideVine) announced today that its Summer Scoop campaign, launched June 1, 2015, has exceeded expectations. The campaign was designed to provide consumers with daily "scoops" of useful information, in the form of short video segments from real financial planners, to help viewers understand, and deal with, an assortment of common financial issues and frequently-asked questions.

Photo - http://photos.prnewswire.com/prnh/20150810/257440

"Our goal with Summer Scoop was to help build people's confidence and knowledge of personal finance, by providing video-based financial information and encouraging people to regularly come back for more," said GuideVine CEO and Co-founder Raghav Sharma. "During June and July, our videos were viewed more than 83,000 times, and our Facebook community grew by almost 60 percent over the two months. Twitter activity also soared with over a million people reached. We knew that consumers were hungry for this type of financial information, but these amazing stats show that we were really on to something when we started our educational YouTube channel in 2014."

According to Sharma, the most popular video topics (so far) are:

·      How to select a financial advisor

·      Women's finance

·      Retirement planning

·      College planning

·      Next generation planning

"Interestingly, we also saw that some of the more heady videos, such as 'covered calls', got a lot of play. The least popular videos have been on planning for or recovering from a divorce. Feedback from our advisor network has been wonderful. Without their enthusiasm, help and expertise, we could not have done this. Many of them have notified their own clients and strategic partners when they appear in the Summer Scoop educational campaign through social media and emailed notes. We'll be watching the numbers over the next few weeks and will reveal the Top Ten Videos during the final week of the Summer Scoop campaign – so follow us on Twitter @guidevine or 'like' us on Facebook to get the inside scoop," Sharma said.

Watch a video recap of this news release.


"GuideVine helps people find the right financial advisor and revolutionizes the way the financial advisor industry markets to consumers," said industry spokesperson Marie Swift, co-founder of AdvisorsThinkTank.com and The 3rd Wave Collaborative, president of Impact Communications, and a frequent contributor to the GuideVine financial advisor blog. "Despite the availability of online robo-advisor services, GuideVine and I believe that most consumers want to talk to and get advice from real people. GuideVine features videos and other content that make it easy to virtually interview and evaluate the more than 170 pre-screened financial advisors who power the platform. These advisors represent firms that collectively manage over $35B in assets, and additional advisors are being added daily."

Consumers can access videos, profiles, community experiences, advisor regulatory histories and authenticated reviews from their personal network on GuideVine.com. Site use, which is free to consumers, allows them to:

  • "Meet" advisors by watching their introductory videos
  • Filter through a broad pool of advisors from multiple firms - based on criteria such as expertise, gender, experience level, location - all in one place
  • Identify advisors who can address their individual needs and circumstances
  • Read and view only content of interest and connect only with advisors they select
  • Watch "How to" YouTube videos that provide helpful insights and advice
  • Get answers to pressing questions via the "Ask an Advisor" feature
  • Contribute feedback to the GuideVine community

"GuideVine is designed to assist all those seeking help, no matter what stage they are at in their financial journey," said Sharma. "Our goal is to offer the resources they need to feel secure about their financial future, whether they are looking for some answers to basic financial planning questions or considering engaging a financial advisor. Our deep array of tools and ever-expanding site provides users with an entirely new way to research and connect with financial advisors."

For more information visit www.GuideVine.com.


GuideVine is a trust-based platform, built for the evolving digital/social world in which consumers and financial advisors live. It provides people with an unbiased and transparent way to find financial advice and content suited to their particular needs. The complimentary GuideVine investor matching service, available since March 2014, gives consumers a better way to find the right advisor. GuideVine also helps empower the financial services industry, allowing independent financial advisors to better position themselves with consumers. In the short time the service has been available, GuideVine has amassed over 170 advisors who manage more than $35B in assets. The founders are former McKinsey & Co. consultants and software entrepreneurs, with extensive experience in financial services, investment banking and retail. For more information, visit www.GuideVine.com.

Media Contact: Leslie Swid, Impact Communications, 913-649-5009, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com


SOURCE GuideVine Technologies, Inc.

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