Welcome!

News Feed Item

State of the Mangosteen Category: 2007

Category-Creator XanGo Maintains Market Leadership Through Science and Use of Whole Fruit, While Its Global Growth Continues to

LEHI, UT -- (MARKET WIRE) -- 03/09/07 -- The mangosteen beverage category was called one of the "top 10 trends to watch" during 2006 by Datamonitor's ProductScan Online. But the phytonutrient-rich "Queen of Fruits" more than lived up to expectations and transcended trend status during the year as consumer interest and repeat sales of mangosteen products continued to surge worldwide.

XanGo LLC, the company that created the category when it introduced XanGo® Juice to a global market in 2003, continued to dominate the space, leading the category with more than 80 percent of market share*. During the past year, XanGo expanded the reach of its flagship product, XanGo® Juice, into Europe and Asia by entering the German, Sweden and Singapore markets, where interest and sales have soared. Repeat sales continued to swell in XanGo's established markets, including the U.S., Japan, Canada, Mexico, and Australia. The resounding message? People everywhere most enjoy the benefits of the mangosteen just the way nature intended -- through a product that enables them to consume the whole fruit.

Consumer awareness of the mangosteen is steadily growing. An independent market survey**, conducted in October 2006, showed that 6.2 percent of U.S. consumers are now aware of the mangosteen, and some 5.3 percent have heard of XanGo® Juice. The introduction of pop star Hilary Duff's new fragrance, With Love, in September 2006, is another indication of the mangosteen going mainstream and gaining recognition in pop culture. Promoters of the fragrance exclaim that its "top notes" are of mangosteen fruit and spices, while the scent's "heart" also features the mangosteen blossom.

While consumer awareness increased, so has the race to manufacture and distribute products to capitalize on the growing popularity of the mangosteen. As the category creator, XanGo Juice is the only product that purees the whole fresh mangosteen -- pulp and rind -- into its proprietary formula. Other products use powders, extracts or select parts from the mangosteen but still purport to deliver the "whole fruit." This claim can be misleading to consumers who are interested in the benefits of all the phytonutrients included in the mangosteen.

The use of extracts of the mangosteen, pulp or pericarp, also can lead to reduction of the fruit's potent nutrients, including xanthones and flavonoids. Research shows that the whole fruit contains some 40 xanthones (phytonutrients with powerful antioxidant properties), while extracts only contain one or two xanthones. In addition, extracts don't include the mangosteen's powerful flavonoids -- catechins and proanthocyanidins (PCOs), which are antioxidant plant compounds known for their ability to repair damage and provide a shield from environmental toxins.

Catechins belong to the flavan-3-ol class of flavonoids -- a part of the bioflavonoid family. The EGCG catechins found in green tea are found to be slightly more abundant in whole fruit mangosteen, and the health benefits of catechins have been studied extensively in humans and in animal models. Science shows catechins may help maintain cartilage, cardiovascular and respiratory systems. PCOs are a significant source of antioxidants that deactivate free radicals before they have a chance to harm your body. Therefore the protection from free radicals that PCOs offer helps to increase efficiency of the circulatory system and plays a key role in maintaining intestinal health and cell integrity.

XanGo is leading the industry in scientific research on the whole mangosteen fruit. Based on a tiered approach, we began with toxicity studies to verify the safety of the whole fruit, even in high doses. Moving forward, XanGo will work to standardize and identify the mangosteen's individual components. Through fractionization of the fruit, XanGo will study the mangosteen's distinct nutritional elements and their accompanying biological activities. This intimate exploration will generate future research initiatives focusing on how the body processes the powerful phytonutrients within the mangosteen. Increased investigation of this superfruit will empower consumers to make beneficial decisions when choosing to add mangosteen to their wellness regiment.

We encourage consumers to compare the taste and properties of all mangosteen supplements and to enjoy the refreshing, sweet aromatic and tangy flavor of the all-natural, premium whole fruit mangosteen of XanGo Juice.

*Based on internal research
**NMI (Natural Marketing Institute)

About XanGo

XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo® Juice, to consumers worldwide. A delicious daily dietary supplement, XanGo Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo's expansive operations include the United States and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. To learn more about mangosteen juice, xanthones, phytonutrients, and becoming a XanGo Distributor, visit www.xango.com. To buy XanGo Juice, visit buy.xango.com. Copyright XanGo, LLC. All rights reserved.

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=441465

Add to DiggBookmark with del.icio.usAdd to Newsvine

CONTACT:
Bob Freeze
XanGo, LLC
(801) 753-3060
Email Contact

Alexandra Bowman
XanGo LLC
(801) 753-2820
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...