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State of the Mangosteen Category: 2007
Category-Creator XanGo Maintains Market Leadership Through Science and Use of Whole Fruit, While Its Global Growth Continues to
|By Marketwired .
|March 9, 2007 04:10 PM EST
LEHI, UT -- (MARKET WIRE) -- 03/09/07 -- The mangosteen beverage category was called one of
the "top 10 trends to watch" during 2006 by Datamonitor's ProductScan
Online. But the phytonutrient-rich "Queen of Fruits" more than lived up to
expectations and transcended trend status during the year as consumer
interest and repeat sales of mangosteen products continued to surge
XanGo LLC, the company that created the category when it introduced
XanGo® Juice to a global market in 2003, continued to dominate the space,
leading the category with more than 80 percent of market share*. During the
past year, XanGo expanded the reach of
its flagship product, XanGo® Juice, into Europe and Asia by entering the
German, Sweden and Singapore markets, where interest and sales have soared.
Repeat sales continued to swell in XanGo's established markets, including
the U.S., Japan, Canada, Mexico, and Australia. The resounding message?
People everywhere most enjoy the benefits of the mangosteen just the way
nature intended -- through a product that enables them to consume the whole
Consumer awareness of the mangosteen is steadily growing. An independent
market survey**, conducted in October 2006, showed that 6.2 percent of U.S.
consumers are now aware of the mangosteen, and some 5.3 percent have heard
of XanGo® Juice. The introduction of pop star Hilary Duff's new
fragrance, With Love, in September 2006, is another indication of the
mangosteen going mainstream and gaining recognition in pop culture.
Promoters of the fragrance exclaim that its "top notes" are of mangosteen
fruit and spices, while the scent's "heart" also features the mangosteen
While consumer awareness increased, so has the race to manufacture and
distribute products to capitalize on the growing popularity of the mangosteen. As the
category creator, XanGo Juice is the only product that purees the whole
fresh mangosteen -- pulp and rind -- into its proprietary formula. Other
products use powders, extracts or select parts from the mangosteen but
still purport to deliver the "whole fruit." This claim can be misleading
to consumers who are interested in the benefits of all the phytonutrients
included in the mangosteen.
The use of extracts of the mangosteen, pulp or pericarp, also can lead to
reduction of the fruit's potent nutrients, including xanthones and
flavonoids. Research shows that the whole fruit contains some 40 xanthones
(phytonutrients with powerful antioxidant
properties), while extracts only contain one or two xanthones. In addition,
extracts don't include the mangosteen's powerful flavonoids -- catechins
and proanthocyanidins (PCOs), which are antioxidant plant compounds known
for their ability to repair damage and provide a shield from environmental
Catechins belong to the flavan-3-ol class of flavonoids -- a part of the
bioflavonoid family. The EGCG catechins found in green tea are found to be
slightly more abundant in whole fruit mangosteen, and the health benefits
of catechins have been studied extensively in humans and in animal models.
Science shows catechins may help maintain cartilage, cardiovascular and
respiratory systems. PCOs are a significant source of antioxidants that
deactivate free radicals before they have a chance to harm your body.
Therefore the protection from free radicals that PCOs offer helps to
increase efficiency of the circulatory system and plays a key role in
maintaining intestinal health and cell integrity.
XanGo is leading the industry in scientific research on the whole
mangosteen fruit. Based on a tiered approach, we began with toxicity
studies to verify the safety of the whole fruit, even in high doses.
Moving forward, XanGo will work to standardize and identify the
mangosteen's individual components. Through fractionization of the fruit,
XanGo will study the mangosteen's distinct nutritional elements and their
accompanying biological activities. This intimate exploration will
generate future research initiatives focusing on how the body processes the
powerful phytonutrients within the mangosteen. Increased investigation of
this superfruit will empower consumers to make beneficial decisions when
choosing to add mangosteen to their wellness regiment.
We encourage consumers to compare the taste and properties of all
mangosteen supplements and to enjoy the refreshing, sweet aromatic and
tangy flavor of the all-natural, premium whole fruit
mangosteen of XanGo Juice.
*Based on internal research
**NMI (Natural Marketing Institute)
XanGo, LLC is a recognized category creator as the first company to market
a premium mangosteen beverage, XanGo® Juice, to consumers worldwide. A
delicious daily dietary supplement, XanGo Juice harnesses the nutritional
attributes of the whole mangosteen fruit through a proprietary formula.
Based in Utah, XanGo is privately-owned and powered by a global network of
independent distributors. XanGo's expansive operations include the United
States and numerous international markets such as Japan, Australia, New
Zealand, Mexico and Canada. To learn more about
mangosteen juice, xanthones, phytonutrients, and becoming a XanGo
Distributor, visit www.xango.com. To buy XanGo Juice, visit buy.xango.com.
Copyright XanGo, LLC. All rights reserved.
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