News Feed Item

Boomerang Commerce Report Shows Walmart to Be the Most Expensive Big-Box Retailer for Consumer Electronics

Boomerang Commerce today reveals unexpected pricing and product-assortment differences among top retailers in a new study. The inaugural Boomerang Commerce Retail Analytics Report for Consumer Electronics analyzes 1,200 items and examines how Best Buy, Jet, Target and Walmart compete online against Amazon. Surprisingly, among the items in the sample, Walmart has higher consumer electronics prices than the online competitors examined.

TWEET THIS http://ctt.ec/Kee4L: Most expensive #bigbox #eTailer in consumer electronics = @Walmart says @boomerangcommer #RetailAnalyticsReport http://ctt.ec/Kee4L+

Key findings in the Boomerang Commerce Retail Analytics Report for Consumer Electronics show the following:

  • Best Buy, Jet, Target and Walmart lag significantly behind Amazon in their product assortments. Closest competitor Walmart has 32.9 percent product assortment overlap with Amazon, while Best Buy and Jet overlap by 29.5 percent and 16.4 percent, respectively.
  • Overall Jet most closely matches Amazon on price, averaging only 1.4 percent higher.
  • Walmart has the highest prices, which average 8.3 percent higher than Amazon among the most popular (or “head,” in retail nomenclature) products.
  • Amazon competes very aggressively with discounts, offering an average of 66 percent off list prices.
  • The top 5 most popular brands are Sony, Samsung, Fujifilm, Asus and Dell. These appear most frequently at Best Buy and Walmart.

“Retailers will not survive the modern world of omni-channel sales without a proper assortment strategy,” says Guru Hariharan, CEO and founder of Boomerang Commerce. “Product selection and pricing directly impacts consumers’ experience, buying habits and loyalty. This Boomerang Commerce Retail Analytics Report illustrates just how far retailers’ pricing and assortment currently lag behind Amazon.”

Amazon’s Consumer Electronics Assortment, Pricing and Discounts Prove Tough to Beat – But Not Impossible

According to the Boomerang Commerce Retail Analytics Report for Consumer Electronics, competition among retailers is fiercest among the most popular (or “head”) products. Amazon’s closest competitor Walmart offers only 39.3 percent of the sample product assortment and is priced more than 8.3 percent higher. Despite Amazon’s clear domination, competing retailers could lure consumer electronics consumers by substantially expanding their assortments and offering lower average prices to improve consumers’ price perception.

The report also shows Amazon is outmaneuvering its competition with mass discounts that average 66 percent off list prices. This strategy presents competitors an opportunity to become more aggressive with discounts. Currently, Target offers the smallest list price discount at 15 percent. Walmart and Best Buy discounts average 22 percent and 19.9 percent, respectively. In contrast, Jet’s membership-focused business model is to sell at cost rather than offer discounts.

The Boomerang Commerce Retail Analytics Reports and Methodology

Boomerang Commerce Retail Analytics Reports are produced monthly, and each report features a different product category. In this report on consumer electronics, Boomerang analyzed 1,200 items across 490 unique brands during a two-day period in August 2015 throughout the online stores of five top retailers: Amazon, Best Buy, Jet, Target and Walmart. Using a combination of machine learning and big data analytics, Boomerang has created proprietary methods for analyzing actual, current consumer pricing and product assortment. The analysis is based on best-seller items on the Internet, as well as a selected assortment of moderate- and low-popularity products. More detail and specific examples for computer and camera products are available in the full report from Boomerang Commerce.

About Boomerang Commerce

Founded in 2012, Boomerang Commerce offers the first prescriptive analytics suite for omni-channel retailers. Seven of Internet Retailer’s Top 50 retailers rely on its Retail Solutions Suite, which delivers actionable decision recommendations that enable retailers to proactively compete and boost profits at scale. Built by a team from Amazon, McKinsey, MIT and Stanford, Boomerang applies machine learning and big data analytics to massive data quantities across digital and brick-and-mortar channels, and it derives superior insights and actionable business recommendations to transform business decision makers into retail ninjas. For more detail, please visit www.boomerangcommerce.com.

All product and company names herein are trademarks of their registered owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...