|By Ian Khan||
|October 21, 2016 02:00 PM EDT||
Three Invaluable Lessons from Cloud Expo
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year's Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
When trade shows are not a waste of time
I am not very aggressive by nature but my feeling of being a little pushy is directly related to the situation I am put into. Although I am all in favor of having a presence at events, conferences and tradeshows and working like a magnet to attract the people who are looking for you, I am also avid about getting out of my comfort zone and seeking people who I want to speak with. Having said that, some of my best conversations have been with people that I sought and hunted down. Being able to derive maximum value from any industry event is about maximizing your presence through meaningful conversations and sometimes that happens outside the booth rather than at your booth. Next time, maximize the value you receive from industry events by planning a strategy of seeking out specific people, and then seeking them out. Make clear goals of meeting a minimum number of people and get on with it.
When audiences engage
It is simply impossible to deliver a presentation that hits a home run without knowing your audiences. I have seldom gone into a presentation where I was unaware of what the audience was looking for. Whether you are speaking to a sales and marketing crowd or nannies without borders, identify at least three key points that will make an impact on the mindset of the audience. Your content can be an eye opener, a reflective piece or a motivational blaster. Make sure you have identified the highest impact course, then put the overall context of the conversation in perspective. The first 60-90 seconds of your presentation are the most important as they set the tone for your entire session, followed by the closing. Focus on both of these as much as you can, without sacrificing the main content and you are sure to have an impactful conversation.
When the system succeeds
I will not call it a process problem, but instead a system problem. If you have models and processes in place and are not utilizing them to their full extent, you are easily wasting a chunk of your time and effort. I had a few great discussions about this point and the simple takeaway is that "the reason why models, methodologies and processes don't work is simply because they never get executed the way they should be." Yes of course there may be something unique about your work or a specific case but the reason why standards exist is because of the pure value they deliver. People often complain they tried but their process did not work or it didn't bring in the right results. I would suggest mapping your process with your need and making sure it's the right process. Make your processes into a system that you follow. The system is your friend and processes make the system succeed.
I learned a lot more at this year's Cloud Expo. Last but not least the mere fact that cloud-powered technologies are growing in multiple ways and more than anything else there is a need for us all to work together to create an ecosystem that supports growth, better practices and standards. If you were at Cloud Expo, please share your story and let us know what it that you learned.
@ThingsExpo - The World's Largest 'Internet of Things' Event, June 7-9 2016 at New York City's Javits Center!
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
@CloudExpo / @ThingsExpo 2016 New York
(June 7-9, 2016, Javits Center, Manhattan)
@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 7-9, 2016, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Register for @[email protected] 'FREE' Before Friday! ▸ Here
Delegates to @ThingsExpo will be able to attend 14 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
01 @CloudExpo: Enterprise Cloud Adoption
02 @CloudExpo: DevOps, Continuous Delivery and APIs
03 @CloudExpo: Mobility & Security
04 @CloudExpo: Containers & Microservices
05 @ThingsExpo: Big Data's Use in IoT & Analytics
06 @ThingsExpo: Smart Grids & Industrial 'Internet of Things'
07 @ThingsExpo: Show Me the Money! - IoT Developer Track
08 @ThingsExpo: Wearables & Consumer IoT
Hot Topics - Day 1:
09 @ThingsExpo: Vertical 'Internet of Things' Markets
10 @ThingsExpo: Identity in IoT, RTC & WebRTC
Hot Topics - Day 2:
11 @ThingsExpo: Node.js & Event-Driven Architecture
12 @ThingsExpo: Modern Data Centers
Hot Topics - Day 3:
13 @CloudExpo: Cognitive Computing / Machine Learning
14 @CloudExpo: Maker Movement
Register FREE Before Friday! ▸ Here
A General Session, November 3-5, 2015 in Silicon Valley
@CloudExpo / @ThingsExpo 2016 New York
(June 7-9, 2016, Javits Center, Manhattan)
@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)
Speaking Proposals Open
Fourth International @ThingsExpo, co-located with 18th International @CloudExpo - being held June 7-9, 2016 at the Javits Center in New York City, announces that its Call for Papers for speaking opportunities is open. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
Submit your speaking proposal today! ▸ Here
Sponsorship Opportunities Open
@ThingsExpo, June 7-9, 2016 at the Javits Center in New York City, is co-located with 18th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Show Me The Money!
How We Built and Scaled an IoT Platform and Business
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Download Chris Matthieu Keynote Slide Deck: ▸ Here
@ThingsExpo Named the World's Most Influential IoT Media Brand
@ThingsExpo has been named the Top Most Influential Internet of Things'Media Brand' by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.'
Onalytica analyzed Twitter conversations around the IoT debate to uncover the most influential brands and individuals driving the conversation.
Intel and Cisco have been named the world's most influential IoT brands, followed by SYS-CON Media's global IoT event, @ThingsExpo as the world's most influential IoT media brand. [continued]
New York and Silicon Valley Sponsors and Exhibitors
During our last New York and Silicon Valley events, over 12,000 (audited) delegates registered and participated at @ThingsExpo, in the world's largest 'Internet of Things' event, colocated with @CloudExpo. Our conference delegates met with over 160 of the world's leading technology pioneers that were among the sponsors and exhibitors, including:
Our Demo Theater on the Expo Floor attracts more delegates than the entire conference of other events
Acision, Actifio, ActiveState, AgilePoint, AIC , Akana, AlertLogic, Ambernet, Amplidata, Apacer Memory America Inc., Appcore, AppDynamics, AppZero, Aria Systems, Arista Networks, Automic, Avere Systems, Axis Communications, B2CLOUD, Basic6, Bestwebdesignagencies.com, Bitium, Blue Box , BMC, BroadSoft, Brother , Bsquare, BUMI, CA, Inc., Calm.io, CenturyLink, Ciqada, CiRBA, Cisco, Cloudant, an IBM Company, Cloudian, CoalFire, CodeFutures, COLUMN Technologies, CommVault, connect2.me, Connected Data, CrashPlan/Code42, Creative Business Solutions , Cynny Italia S.r.l, Dasher, dcVAST, DEAC, Dell, DevOps.com, Distrix , DragonGlass, Dyn, Edgecast , ElasticBox, Emcien, Endstream Communications/Open Data Centers, EnterpriseDB, e-SignLive, by Silanis, Esri, Evident.io, FierceDevOps, FireHost, Genband, Gigamon, GoodData, Gridstore, Harbinger Group , IAPP, IBM, IDenticard Access Control, Imperva, IndependenceIT, Infor, InMage, Innodisk, Intelligent Systems, Isomorhpic , ITinvolve, iwNetworks, Ixia, iXsystems , Jelastic, Kintone, KOTRA , Liaison, Litmus Automation, MangoApps, Matrix.org, MediaTek Labs, MetraTech (now part of Ericsson), Microsoft, Navisite, Net Access , Nimble Storage, NuoDB, Inc., Objectivity, OMG, Open Data Centers, OpenCrowd, Optimal Design, Oracle, OutSystems, Parasoft, Peak10, Peer 1 Hosting, PluralSight, Plutora, ProfitBricks, PubNub, Quality Technology Services , Quantum, Qubell, RackWare , Rancher Labs, Red Hat, r-evolutionapp , RingStor, Robomq.io, SafeLogic, SAP, ScaleMP, Seagate, Secure Infrastructure & Services, Sematext , SendGrid , Serena Software, Sherweb, SimpleECM, Site 24x7, Smartvue Corporation, SOASTA, SoftLayer, an IBM Company, SoftwareAG, Soha, Solgenia, SPAN Systems, Spirent, StackIQ, Stateless Networks, Storpool, Stratogent, Stratoscale, Supermicro, SUSE, Tau Institute, Telecity, Telehouse, Telestax, The New York Times , The Vision Times, TierPoint, TMCnet, Transparent Cloud Computing Consortium, Tufin, Ulunsoft, Utimaco, VASCO Data Security, Veeam, Verizon Enterprise Solutions, Vicom Computer Services, VictorOps, Virtustream, VITRIA Technology, Vormetric, WHOA.com, Will Jaya, Windstream, WSM - Website Movers International, Zentera Systems, Zerto.
New York City June 2015 Expo Floor
Silicon Valley November 2015 Expo Floor
@CloudExpo / @ThingsExpo Has Been a Must-Attend Event for Ericsson
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents. [continued]
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
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