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Siperian MDM Hub Proven to Manage Multiple Data Entities; Evolves Into The Master Data Management Platform of Choice

Siperian MDM Hub Proven to Manage Multiple Data Entities; Evolves Into The Master Data Management Platform of Choice

SAN MATEO, California, April 4 /PRNewswire/ --

- Siperian Demonstrates Significant Market Momentum - Signs More than Six New Customers in the First Quarter of 2007 While More Than 90% of Existing, Multi-Industry Customers Have Gone Live

Siperian, a developer of an award-winning master data management (MDM) platform, today announced that more than six new customers in the financial, pharmaceutical and high-tech industries chose Siperian MDM Hub(TM) to manage their global master data entities in the first quarter of 2007. As a highly scalable master data management solution, Siperian MDM Hub has evolved into the only operational hub capable of managing hundreds of different types of master data entities -- including product, customer, location, and associated hierarchies -- all within a single integrated software platform. Siperian's proven high performance and scalable architecture enables companies to build and run master data hubs containing billions of records. With the ability to scale horizontally, vertically and through distributed architectures, there is no limit to the number of records that can be handled using the Siperian platform.

Siperian MDM Hub is architected to support a rapid implementation, so organizations can achieve the fastest time to value -- typically within a few months. With more than 90% of Siperian users already live, Siperian meets both current and future customer' needs by enabling them to start small with a business-sponsored project to demonstrate a high return on investment (ROI) and then evolve the technology into an enterprise-wide MDM platform over time.

In a recent product review by Steve Iddings, Manager of Application, Integration and Self-Services for LexisNexis, the Siperian solution was recognized for its ability to meet the ever changing needs of an organization. According to Iddings, "In 2006, Siperian became the cornerstone architecture for our major CRM initiative. In fact just last year, we significantly extended the number of sources that populate Siperian MDM Hub and as a result have integrated other sales systems within the company. In doing so, we can now identify which products our customers currently own across our various business units so that we can communicate more effectively, minimize unnecessary or duplicate customer outreach efforts and identify possible product bundles based on actual user preferences. This project was a major strategic initiative and in some ways was bigger than the original deployment we did back in 2004 due to the increase in volume and data sources and the overall value it provides to our sales organization."

"Master data management initiatives are now a top priority for any organization seeking to maximize and manage their numerous master data types such as customers, products, pricing policies, etc.," said Aaron Zornes, chief research officer of The CDI-MDM Institute. "Unlike most other approaches, Siperian provides organizations with a flexible migration path that enables them to start with a single master entity type such as customer or supplier and then expand to the various other master data entities using the same platform."

Siperian MDM Hub has met the complex requirements for market-leading companies in the health and life sciences, financial services, high technology, manufacturing and publishing industries. Customers use Siperian for a variety of business purposes, ranging from large-scale, enterprise-wide master data management solutions to smaller business unit-specific roll-outs. Further, the company's various business-to-business and business-to-consumer customers leverage Siperian MDM Hub to address both their customer and product data management needs and to support their analytic and transactional business requirements. Recognized for their proven, field-tested and flexible MDM platform, Siperian is used in a number of industries and for a variety of strategic business initiatives including:

-- A global financial services firm uses Siperian as their centralized reference data hub that enables them to match fund, counterparty and asset data in order to reduce credit risk and remain in compliance.

-- A multi-location, global pharmaceutical company uses Siperian MDM Hub to match physician information, clinical protocols, products and compounds in order to maintain their leadership status in light of increased competition, government regulations, and corporate consolidation.

-- A leading high technology innovator uses Siperian to optimize and align their multi-national sales accounts and product offerings and to improve their campaign targeting and market segmentation activities.

"Our flexible, integrated, model-driven approach enables our customers to respond to their changing business and regulatory requirements regardless of their industry, job function or line of business," said Peter Caswell, President and CEO of Siperian.

About Siperian, Inc.

Siperian offers the most flexible software platform for master data management (MDM) across heterogeneous IT environments. With Siperian MDM Hub(TM) companies can reconcile any master data type, whether customer, product or location-and present real-time unified views to business users within existing business applications and reports. Siperian solutions deliver significantly lower total cost of ownership, faster time-to-value, and superior return on investment while helping companies increase profitability, reduce operational costs, and improve compliance. Siperian solutions for Financial Services, Health & Life Sciences, High Tech, Communications and Media, and Manufacturing industries improve customer relationship management, marketing, regulatory compliance, and order-to-cash processes. For further information, visit us on the Web at http://www.siperian.com or call +1-866-SIPERIAN (+1-866-747-3742).

MEDIA CONTACTS: Chris McCoin or Richard Smith McCoin & Smith Communications LLC +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick) [email protected] or [email protected]

Web site: http://www.siperian.com

Siperian, Inc.

Chris McCoin, +1-508-429-5988, or [email protected], or Richard Smith, +1-978-433-3304, or [email protected], both of McCoin & Smith Communications LLC

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