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Sipi unveils a new corporate brand for the next 100 years

VDLA sprint process yields rapid results

WESTPORT, Conn., Feb. 12, 2016 /PRNewswire-iReach/ -- Sipi Metals Corp., a 100+ year-old metal refining and recovery business, retained Van Deusen & Levitt Associates (VDLA), a leading corporate branding firm, to create a new positioning, brand architecture, logo, and visual identity system to extend its brand into new markets.

"We were in the process of integrating an affiliate and trying to decide whether we should brand this new unit as Sipi, leave the existing brand alone, or take some other approach," said Marion Cameron, President of Sipi. "We also needed help in telling our new story in a way that would be clear and relevant to all our customers."  According to Ms. Cameron, VDLA was selected "…because of their unique combination of operational experience, strategic consulting, and creative abilities. VDLA understood the real-world implications of their recommendations and explained them to us in clear, convincing language."

Denis Riney, Executive Director at VDLA said, "In our work with other branded industrial companies, we consistently hear that smart thinking, creative brilliance, and superior service are critical, but they also want answers fast. The need for speed was especially important for Sipi because of their desire to integrate the new affiliate quickly."

VDLA used our fast-moving "sprint" process to develop a range of strategic and creative options for unlocking the full potential of the Sipi brand. This four-step process included a careful assessment of how to preserve the established brand equities of Sipi while at the same time make them relevant to a wider range of customers.  Working collaboratively with the Sipi leadership team, VDLA completed in a few weeks what other branding firms often take months to accomplish.

About Van Deusen & Levitt Associates, Inc.

VDLA (www.vdla-inc.com) is a corporate branding firm that helps business leaders maximize the potential of their brands and rally organizations around a clear vision for the future. The first-hand operational experience of our senior team provides solutions that are strategically grounded, creatively exciting, and deliver exceptional business results. We deliver a clear, consistent brand experience across naming, logos, websites, print systems, apps, and more. 

Media Contact: Mary Burke, Van Deusen & Levitt Associates, Inc., 203 445 6244 x110, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Van Deusen & Levitt Associates, Inc

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