Welcome!

Related Topics: @DXWorldExpo, @CloudExpo, @ThingsExpo

@DXWorldExpo: Blog Feed Post

Big Data Is About Getting Small | @BigDataExpo #IoT #IoE #M2M #API #BigData

Sometimes the Big Data conversation gets too fixated on the 'big' part of the conversation

Okay, okay, that seems like an odd thing to say. But at a recent keynote, that came out of my mouth. But that’s a confusing statement, so let me share the entirety of what I said:

Big Data is about getting small; it’s about getting down to the level of the individual.

Sometimes the Big Data conversation gets too fixated on the “big” part of the conversation: Is my data big enough? Is my company big enough? Is my analytics team big enough?

Instead, let’s reorient the conversation to get “small,” to leverage the wealth of internal and external data sources to learn as much as possible about our individual customers and machines. Let’s change the conversation, and let’s start with the current fascination with the Internet of Things (IoT).

Internet of Things Becomes The Internet of Everything
By now, only those living under a rock haven’t been inundated by the Internet of Things prognostications. Gartner predicts that by 2020, there will be:

  • 30 Billion of connected devices
  • 7 Billion connected people
  • 44 Zettabytes (1,000,000,000,000,000,000,000 bytes) of data

I’ve written several blogs about the potential of IoT, my favorite being “Internet of Things: Connected Does Not Equal Smart.” Even more IoT factoids are provided in Figure 1.

Figure 1: Internet of Things Factoids

But, as with many equally overwhelming technology statistics… so what? Well, when you combine the Internet of Things with the wealth of social media and mobile data that everyone is sharing across the multitude of social media channels (e.g., Facebook, Twitter, LinkedIn, Instagram, Vine) and all the wearable computing data (e.g., fitness bands, smart watches, smart phones, smart glasses, smart contact lens), then you end up with the “Internet of Everything” where everything and everyone is connected. And that creates a LOT of possibilities.

But where Big Data, and “Internet of Everything” become personally relevant is at the level of the individual – at the “Internet of One” (see Figure 2).

Figure 2: The Internet of One

It is at the level of the individual where one can start gleaning actionable insights about each customer’s propensities, preferences, behaviors, tendencies, trends, interests, passions, associations, affiliations, etc. It is at the level of the individual where the multitude of insights about your customers (and machines) enables you to anticipate their needs to better support and service them. In the end, the “Internet of Things” is become highly relevant when the conversation is about the “Internet of ME”!

The Internet of Everything Becomes The Internet of ME!
Customers’ expectations are changing about what they expect from the companies with whom they interact. Companies such as Netflix, Amazon, Google, Pandora and Spotify are leveraging superior insights about their customers and their customers’ purchase, viewing and listening patterns to provide a more personalized service; to recommend products or movies or songs that they believe that you will find interesting and relevant (and hopefully buy).

A recent study “Millennials: Designing a Bank For the Future” highlights how expectations are changing from a younger generation who has grown up believing these types of highly-personalized services should be common (see Figure 3).

Figure 3: Millennials: Designing A Bank For The Future

The study highlights the following expectations of the new Millennials:

  • 48% are interested in real-time and forward-looking (predictive analytics) spending analysis
  • 51% want their bank to proactively recommend (prescriptive analytics) products and services for their financial needs

But what does this mean to the most important person on the “Internet of One”…me!! For example, I wear a fitness band that tracks fitness data about me such as distance walked and run, minutes exercised, elevation covered, levels of exertion, heart rate, and stress levels. My fitness data could be leveraged by a multitude of organizations to better service to me – to recommend new fitness products, exercise programs, running routes, exercise partners, health check ups, even health insurance and life insurance policies (see Figure 4).

Figure 4: The Internet of Me!

Getting Small Summary
Big Data and the “Internet of Everything” get personally relevant when we get small; down to the level of the individual. So instead of worrying about big, let’s focus on the most important entity in the “Internet of Everything”, the individual. In the end, the “Internet of Things” becomes highly relevant when the conversation is about the “Internet of ME”!

The post Big Data is About Getting Small appeared first on InFocus.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

Latest Stories
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...