Welcome!

Related Topics: @BigDataExpo, @CloudExpo, @ThingsExpo

@BigDataExpo: Blog Feed Post

Big Data Is About Getting Small | @BigDataExpo #IoT #IoE #M2M #API #BigData

Sometimes the Big Data conversation gets too fixated on the 'big' part of the conversation

Okay, okay, that seems like an odd thing to say. But at a recent keynote, that came out of my mouth. But that’s a confusing statement, so let me share the entirety of what I said:

Big Data is about getting small; it’s about getting down to the level of the individual.

Sometimes the Big Data conversation gets too fixated on the “big” part of the conversation: Is my data big enough? Is my company big enough? Is my analytics team big enough?

Instead, let’s reorient the conversation to get “small,” to leverage the wealth of internal and external data sources to learn as much as possible about our individual customers and machines. Let’s change the conversation, and let’s start with the current fascination with the Internet of Things (IoT).

Internet of Things Becomes The Internet of Everything
By now, only those living under a rock haven’t been inundated by the Internet of Things prognostications. Gartner predicts that by 2020, there will be:

  • 30 Billion of connected devices
  • 7 Billion connected people
  • 44 Zettabytes (1,000,000,000,000,000,000,000 bytes) of data

I’ve written several blogs about the potential of IoT, my favorite being “Internet of Things: Connected Does Not Equal Smart.” Even more IoT factoids are provided in Figure 1.

Figure 1: Internet of Things Factoids

But, as with many equally overwhelming technology statistics… so what? Well, when you combine the Internet of Things with the wealth of social media and mobile data that everyone is sharing across the multitude of social media channels (e.g., Facebook, Twitter, LinkedIn, Instagram, Vine) and all the wearable computing data (e.g., fitness bands, smart watches, smart phones, smart glasses, smart contact lens), then you end up with the “Internet of Everything” where everything and everyone is connected. And that creates a LOT of possibilities.

But where Big Data, and “Internet of Everything” become personally relevant is at the level of the individual – at the “Internet of One” (see Figure 2).

Figure 2: The Internet of One

It is at the level of the individual where one can start gleaning actionable insights about each customer’s propensities, preferences, behaviors, tendencies, trends, interests, passions, associations, affiliations, etc. It is at the level of the individual where the multitude of insights about your customers (and machines) enables you to anticipate their needs to better support and service them. In the end, the “Internet of Things” is become highly relevant when the conversation is about the “Internet of ME”!

The Internet of Everything Becomes The Internet of ME!
Customers’ expectations are changing about what they expect from the companies with whom they interact. Companies such as Netflix, Amazon, Google, Pandora and Spotify are leveraging superior insights about their customers and their customers’ purchase, viewing and listening patterns to provide a more personalized service; to recommend products or movies or songs that they believe that you will find interesting and relevant (and hopefully buy).

A recent study “Millennials: Designing a Bank For the Future” highlights how expectations are changing from a younger generation who has grown up believing these types of highly-personalized services should be common (see Figure 3).

Figure 3: Millennials: Designing A Bank For The Future

The study highlights the following expectations of the new Millennials:

  • 48% are interested in real-time and forward-looking (predictive analytics) spending analysis
  • 51% want their bank to proactively recommend (prescriptive analytics) products and services for their financial needs

But what does this mean to the most important person on the “Internet of One”…me!! For example, I wear a fitness band that tracks fitness data about me such as distance walked and run, minutes exercised, elevation covered, levels of exertion, heart rate, and stress levels. My fitness data could be leveraged by a multitude of organizations to better service to me – to recommend new fitness products, exercise programs, running routes, exercise partners, health check ups, even health insurance and life insurance policies (see Figure 4).

Figure 4: The Internet of Me!

Getting Small Summary
Big Data and the “Internet of Everything” get personally relevant when we get small; down to the level of the individual. So instead of worrying about big, let’s focus on the most important entity in the “Internet of Everything”, the individual. In the end, the “Internet of Things” becomes highly relevant when the conversation is about the “Internet of ME”!

The post Big Data is About Getting Small appeared first on InFocus.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

Latest Stories
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.