Welcome!

News Feed Item

Truck-Lite.com Redesign Uses 360° Product Imagery to Increase Customer Trust

CHICAGO, Sept. 13, 2016 /PRNewswire-iReach/ -- Snap36 has announced that Truck-Lite Co., LLC, a worldwide leader in heavy-duty lighting and visibility systems, has chosen Snap36 to create 360° spin photography for over 3,600 products launching on Truck-Lite's newly redesigned website: www.truck-lite.com.

Truck-Lite customers now have a much better view of what they're going to buy on Truck-Lite.com, as they can digitally spin every product in 360° to see multiple angles and critical details. This capability enables Truck-Lite to provide intuitive, B2C e-commerce experiences that its B2B customers have grown to expect, which increases purchase confidence on Truck-Lite.com.

"360° imagery puts the product in our customers' hands. It gives a complete feeling of seeing the whole product, which increases customer trust and reduces returns," said Edwin Ludwig, Digital Marketing Manager at Truck-Lite. "It shows that Truck-Lite is committed to continually improving customer interaction. Moreover, it demonstrates that we're willing to invest our resources and capital into applications that will help our customers and end users."

Before partnering with Snap36, Truck-Lite displayed only one product image per product group. Currently Truck-Lite provides a 24-image 360° spin for every product—regardless of the product's size or cost. As a result, Truck-Lite provides its online customers with consistent experiences that reflect the quality of its brand, as well as comprehensive visual information that highlights Truck-Lite's competitive advantage, the engineering quality of its products.

"We want to make sure that we have every SKU from every angle because some of our products appear to be nearly identical when using traditional photography. We could have 40 products that at the core use the same light housing, but have different mounting types that change from SKU to SKU," said Ludwig. "What better way to show and transmit the time we spend engineering, testing, retesting, and manufacturing than to show our products from every angle?"

360° product photography is a part of Truck-Lite's larger product content strategy, which focuses on redefining its product structure and rebuilding its data from the ground up. Instead of building an in-house studio to reshoot an entire catalog, Truck-Lite partnered with Snap36 to outsource its product photography and keep the project on schedule.  

"We decided the smartest thing to do was partner with Snap36, who has the expertise, technology, resources, and processes to be able to manage projects in a timeframe along the lines of what we need," said Ludwig, "and that way we don't have a bunch of photography machines collecting dust here."

Going forward, Truck-Lite will continue to use Snap36 Studio Services for new product introductions.

About Snap36

Snap36 provides the complete solution for 360° & 3D imagery and studio equipment. Snap36 is the only company dedicated exclusively to high-volume product photography and studio automation. Experience, technical knowledge, and unparalleled customer service make it possible for Snap36 to revolutionize the photography market.

Headquartered in Chicago, Snap36 has been listed on the Inc. 500/5000 in 2016 and 2015. Clients include Home Depot, Macy's, 3M, Lowe's, Ralph Lauren, Grainger, Dillard's, and Siemens. For more information on Snap36, call (844) 762-7360 or visit www.snap36.com.

Media Contact: Molly Pfister, Snap36, 844-762-7360, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Snap36

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...