|By William Schmarzo||
|September 29, 2016 10:30 AM EDT||
Yep, I play Pokémon Go. I take joy walking around the neighborhood and in strange towns catching a Pinsir, Ponyta, or Growlithe or two (though I have to put up with those pesky Ekans, Paras and Spearows). You see, I play Pokémon Go for …er, um,… research purposes. I can’t help but to imagine how organizations can leverage “augmented reality,” the secret sauce behind Pokémon Go, to deliver analytic insights and recommendations to key business constituents in a way that is more direct and actionable (not to mention measurable).
In previous blogs (see “Analytics, Meet the User Experience” and “Store Manager Actionable Dashboard”), I discussed how critical it was to the success of your big data initiatives that you identify and understand upfront how to deliver the analytic insights and recommendations in a manner that is actionable (and measurable). Virtual and augmented realities provide yet another mechanism that can be leveraged to deliver analytic insights and recommendations to key business constituents, including your customers and channel partners.
Google Cardboard, Google’s virtual reality viewer, when coupled with a smart phone provides an economical platform for the delivery of the analytic insights and recommendations to the key business constituents (see Figure 1).
Figure 1: Google Cardboard Virtual Reality Viewer
For example, let’s say that an organization wants to apply big data (data + analytics) to improve predictive maintenance of their key products. Organizations could leverage these augmented reality and virtual reality platforms in a predictive maintenance scenario to help mechanics, technicians and engineers to know exactly where the problem resides, what specific parts and components fix and with what parts. Heck, the augmented reality solution could even provide the relevant installation and maintenance instrumentations based upon the problem being fixed and the experience and certifications of the mechanic, technician or engineer doing the work (see Figure 2).
Figure 2: Predictive Maintenance Augmented Reality Mockup
The data captured during the installation work could prove invaluable across a number of customer-centric use cases including mitigating warranty liabilities, mitigating substitute and counterfeit part issues that might lead to future safety and performance problems, increasing yield and performance effectiveness, improving customer satisfaction, etc.
Augmented reality has the potential to deliver the analytic results and recommendations directly to the business constituents including customers and channel partners. Augmented reality and virtual reality are quickly becoming viable deliver platforms for our big data initiatives.
Besides, if you can’t deliver the analytic results in a way that is actionable to the key constituents, then why bother with the analytics at all.
Oh dang it, one of those annoying Rattatas snuck into the house and is attacking Amelia while she’s studying…er, uh… watching “Keeping Up with the Kardashians”! Where’s the dog when you need him!
1. A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view
Sep. 30, 2016 09:15 AM EDT Reads: 3,046
Sep. 30, 2016 09:15 AM EDT Reads: 3,029
Sep. 30, 2016 09:00 AM EDT Reads: 2,898
Sep. 30, 2016 08:45 AM EDT Reads: 135
Sep. 30, 2016 08:45 AM EDT Reads: 4,473
Sep. 30, 2016 08:15 AM EDT Reads: 1,704
Sep. 30, 2016 08:15 AM EDT Reads: 556
Sep. 30, 2016 08:00 AM EDT Reads: 165
Sep. 30, 2016 08:00 AM EDT Reads: 4,220
Sep. 30, 2016 08:00 AM EDT Reads: 2,170
Sep. 30, 2016 08:00 AM EDT Reads: 2,821
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Sep. 30, 2016 08:00 AM EDT Reads: 566
Sep. 30, 2016 07:30 AM EDT Reads: 197
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Sep. 30, 2016 07:15 AM EDT Reads: 2,248
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 30, 2016 07:15 AM EDT Reads: 3,275