Welcome!

Related Topics: SYS-CON MEDIA, @CloudExpo, @BigDataExpo, @ThingsExpo

SYS-CON MEDIA: Article

Digital Signage and #DigitalTransformation | @CloudExpo #CognitiveComputing

Interactive digital signage is all about personalization and is dynamic in nature

The digital signage market was valued at USD 16.88 billion in 2015 and is expected to reach USD 27.34 billion by 2022, at a CAGR of 6.7% between 2016 and 2022, as per marketsandmarkets.com. It is also considered as a future for retail and similar industries, where customer experience plays a major role.

Interactive Digital Signage
As the customer experience takes center stage in today's digital world, large screens, high quality and high resolution content in the form of "digital dignage" will play a much larger part in enterprise digital transformation. While this is generally played by the media companies, the current trends are more about user experience, personalization, interactivity and other cognitive interactions, which forms the basis of next generation "Interactive Digital Signage."

As per the definition, interactive digital signage is all about personalization and is dynamic in nature. It's no longer a set of static images and other media. In this context new age applications that can integrate rich media with cognitive user gestures and understand personalized user needs will be the real winners.

Use Cases for Interactive Digital Signage
The retail industry is expected to have the maximum innovation using interactive digital signage, especially because of its very nature of competition and the need for user experience and personalization. As the past decade saw a movement from physical stores to online stores, however in current context most users are expecting a traditional shopping experience that was typical of a physical store. However by blending the concepts, interactive digital signage setup in stores can help users with product comparisons, color selections, look and feel details, usage, demos, how to and more and this making a truly personalized experience.

The healthcare industry is also getting streamlined as more stress is given to patient engagement and education as part of legislation like "Meaningful Use - Stage 3". This means that the interactive digital signage with rich media content and cognitive gestures will play a larger role in healthcare of tomorrow.

Without elaborating further, you could easily find out the importance of this concept in various other industries like government, travel, manufacturing and more.

Windows 10 as "Interactive Digital Signage" Platform
While there are existing solutions that can help with interactive digital signage, Windows 10 platform with some of its new features can help to provide the much needed interactivity, dynamic content and cognitive interaction support while providing the basic need of high intensity, rich media displays.

Windows 10 Kiosk Mode (Assigned Access)
A single-use or kiosk device is easy to set up in Windows 10 for desktop editions (Pro, Enterprise, and Education). For a kiosk device to run a Universal Windows app, use the assigned access feature. Assigned Access allows to create one very restricted user account, the only thing the user can do with which is run one app from the Store, and nothing else. A Universal Windows app is built on the Universal Windows Platform (UWP), which was first introduced in Windows 8 as the Windows Runtime and continues to be major development paradigm for Windows 10.

Windows 10 Device Families
With the Universal Windows Platform in Windows 10, your apps will now run on a number of device families and automatically scale across the different screen and window sizes, supported by the platform controls. This means that UWP kiosk application can run devices that support large screens.

Integration with Cognitive Gestures
A UWP app can be integrated with Azure Cognitive Services, which means the app that is displayed on the large screens can understand a user's voice or utilize facial recognition or fingerprint recognition. Standard features like touch and ink based input can be augmented with the application.

Surface Hub
Surface Hub is a brand of high resolution, large screen interactive packaged solution that mainly targets are collaboration . They consist of features like touchscreen, speakers, camera, sensors, pen and other input devices. As Windows 10 forms the basis for Surface Hub, other innovative applications can be built on top of it using Visual Studio and UWP platform templates.

Cortana (Personal Assistant) Apps
Cortana is the out of the box Personal Digital Assistant that is part the Windows 10 ecosystem. Cortana offers a robust and comprehensive extensibility framework that enables you to seamlessly incorporate functionality from your app or service into the Cortana experience. This means a Windows 10 UWP app that will potentially run as a Kiosk app or as Surface Hub app can extensively use the Cortana features and design the entire interaction flow.

As the digital signage going to play a major role in retail and other industry transformation, the following features are import which can be enabled through the platform features mentioned above.

  • Interactive: UWP Apps integrated with Cortana
  • Personalized: With integration with Windows Hello and with cognitive interactions like Facial recognition, the experience can all the more can be personalized.
  • Context Sensitive: As it is an App with the full intelligence of the enterprise back end systems, and other SaaS services, entire interaction can be context sensitive and dynamically adjust itself. For example, the application can understand the local weather conditions and may not suggest a winter wear during the peak of summer.
  • Social Media Driven: As typical of any consumer application today these UWP apps can fully utilize Social Media data and provide a rich experience.

Future trends suggest that Kiosk, digital signage all converge in to future of Retail and other industries and flexibility and ease of use of Windows 10 platform along with supported devices could be a factor to consider.

For more details about developing applications in Windows 10 Kiosk Mode (Assigned Access) and for other options like Cortana, Surface Hub etc., refer to detailed documentation.

More Stories By Srinivasan Sundara Rajan

Highly passionate about utilizing Digital Technologies to enable next generation enterprise. Believes in enterprise transformation through the Natives (Cloud Native & Mobile Native).

Latest Stories
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...