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Strata™ Announces First Round Funding for VR/AR for the Enterprise

Funding, hiring John Wright as President, addition of award winning talent - highlight Strata push into virtual and augmented reality

ST. GEORGE, Utah, Sept. 22, 2016 /PRNewswire/ -- Strata, a pioneer and leading developer of 3D design software, announced today that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.

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"Strata has a long and impressive history in 3D graphics. This funding puts them in a strong position to take advantage of this explosive new market," said Kofford. "We intend to continue to assist Strata in further funding and business development activities. We believe that VR and AR represent an important investment opportunity – and Strata provides Lanstead and our clients excellent access to this opportunity."

Kofford is also assisting Strata to bring in additional talent. New President/Managing Director John Wright has extensive experience leading technology companies, is a serial entrepreneur, and proven winner in building companies. A team of 3D artists, fresh off of winning a Student Emmy® (CTA) were added, along with new engineering talent.

"This was an opportunity I couldn't pass up," said John Wright, new Strata president. "VR and AR will change the world in profound ways and it's very exciting to be part of that change. With its history and extensive user base, I believe Strata is ideally positioned to be a leader in this revolution. The Strata 3D tools are already broadly used in projects for Fortune 500 companies like GE, Walmart and Starbucks – as well as thousands of other companies worldwide. These enterprise customers are the real opportunity for VR and AR."

Strata will be exhibiting at the Shop.org Digital Summit in Dallas, September 26-28. Mr. Wright will be available to meet with prospective customers and clients.

The Future of 3D Design and Custom Experiences
With VR and AR headsets, designers will be able to walk into their projects to refine, present and sell their ideas. In addition to licensed software, Strata is offering custom VR/AR development, built on top of the Strata VR/AR Platform™. Strata can assist in turning 3D projects into full VR/AR experiences and also help create new experiences.

Enterprise Markets where Strata holds a Position
The Strata Design 3D™ user-base includes large brand owners and design agencies that can take advantage of VR/AR. These markets include:

  • Packaging
  • Product
  • Store layout
  • Signage
  • Point-of-Purchase
  • Exhibit
  • Interior Design
  • Architecture

About Strata
Strata is a leading developer in 3D and AR/VR. Strata, Design 3D and VR/AR Platform are trademarks of Corastar, Inc. and/or Strata Mixed Reality LLC. Emmy® is a trademark and copyright of ATAS/NATAS. All other trademarks and copyrights are the property of their respective holders. For more information visit www.strata.com or call 800-Strata3D (800-787-2823) 

Media Contact
Rebecca Taylor
435-628-5218 ext-210

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