Welcome!

News Feed Item

Specular Theory Releases App on Gear VR, Including a Behind-The-Scenes Fashion Shoot and Pillow Fight in VR

Now Viewers Can Find Premium Cinematic Mobile VR Experiences in One App

VENICE, Calif., Sept. 22, 2016 /PRNewswire/ -- Specular Theory, Inc. releases its debut app on Gear VR, which allows viewers to access a stream of cinematic mobile VR content created by Specular Theory and its featured partners. The app includes a wide range of VR experiences, including original content like "The Illusionist," a two-part episode that takes viewers backstage at a fashion shoot with celebrity photographer Justin Frost. Specular Theory is an award-winning VR company based in Venice Beach, CA, and produces experiences that push VR storytelling boundaries. Founded in 2013, Specular Theory fostered an unparalleled track record for crafting narratives using custom technology to drive immersive media. The app will initially appear on Gear VR and will continue to roll out on additional platforms.

Photo - http://photos.prnewswire.com/prnh/20160921/410532 
Photo - http://photos.prnewswire.com/prnh/20160921/410533

Click HERE to download the app in the Oculus Store.

In addition to the behind-the-scenes fashion content, the app showcases pioneering and fun footage, including time-lapse experiments, a 360 hot air balloon ride with The Fat Jew, and a new project with high-tech designer Anouck Wipprecht, coming soon.

The streamlined navigation and interface will allow viewers to efficiently choose experiences. Each film has movement and motion sickness labels, so users can make choices based on their particular comfort level. 3D content is identified with actual 3D icons, allowing viewers to gage the format of the videos at a glance.

Specular Theory created the app to interact with their audience, provide an experimental platform, and make content that delivers cinematic experiences. The app offers a unique view of how the company believes virtual reality will grow. "Our goal is to expand viewers' VR palate with great experiences to help push the medium as a whole and take immersive storytelling to the next level," notes Specular Theory CMO/Co-Founder Ryan Pulliam.

As leaders in VR storytelling, Specular Theory uses custom technology to craft each narrative, from the cameras in production all the way to the player experience.

"We want to have total freedom to create and innovate in this medium and not be limited by third-party hardware and software, including having control over the quality of the playback, which is important to us. We are fortunate to be able to do this; it's part of what gives us our leading edge," adds Specular Theory CEO/Co-Founder Morris May.

The app will roll out more exciting features over the next few months to optimize the films for viewers. This forthcoming content will include interactive experiences and hot spots. "We now have the ability to release unique features that allow us to do the things we need to do in cinematic worlds such as branching narratives and subtle interactive components that don't exist yet," adds May. "This will engage us to take our creative abilities to tell stories to the next level."

ABOUT SPECULAR THEORY

Specular Theory was founded in 2013 to break new ground in the realm of virtual reality content. Constantly at the forefront of this rapidly changing field, the studio's developers customize immersive technologies to uniquely amplify the storytelling for each individual project. Collaborating with clients from Fortune 500 companies to major film studios to indie filmmakers, Specular Theory has built an unparalleled track record for crafting startlingly effective new narratives using VR technology.

For Details, Contact: Jenna Wigman @ Press Kitchen (310) 394.3900

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/specular-theory-releases-app-on-gear-vr-including-a-behind-the-scenes-fashion-shoot-and-pillow-fight-in-vr-300332416.html

SOURCE Specular Theory

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...