|By PR Newswire||
|September 22, 2016 08:36 AM EDT|
VENICE, Calif., Sept. 22, 2016 /PRNewswire/ -- Specular Theory, Inc. releases its debut app on Gear VR, which allows viewers to access a stream of cinematic mobile VR content created by Specular Theory and its featured partners. The app includes a wide range of VR experiences, including original content like "The Illusionist," a two-part episode that takes viewers backstage at a fashion shoot with celebrity photographer Justin Frost. Specular Theory is an award-winning VR company based in Venice Beach, CA, and produces experiences that push VR storytelling boundaries. Founded in 2013, Specular Theory fostered an unparalleled track record for crafting narratives using custom technology to drive immersive media. The app will initially appear on Gear VR and will continue to roll out on additional platforms.
Click HERE to download the app in the Oculus Store.
In addition to the behind-the-scenes fashion content, the app showcases pioneering and fun footage, including time-lapse experiments, a 360 hot air balloon ride with The Fat Jew, and a new project with high-tech designer Anouck Wipprecht, coming soon.
The streamlined navigation and interface will allow viewers to efficiently choose experiences. Each film has movement and motion sickness labels, so users can make choices based on their particular comfort level. 3D content is identified with actual 3D icons, allowing viewers to gage the format of the videos at a glance.
Specular Theory created the app to interact with their audience, provide an experimental platform, and make content that delivers cinematic experiences. The app offers a unique view of how the company believes virtual reality will grow. "Our goal is to expand viewers' VR palate with great experiences to help push the medium as a whole and take immersive storytelling to the next level," notes Specular Theory CMO/Co-Founder Ryan Pulliam.
As leaders in VR storytelling, Specular Theory uses custom technology to craft each narrative, from the cameras in production all the way to the player experience.
"We want to have total freedom to create and innovate in this medium and not be limited by third-party hardware and software, including having control over the quality of the playback, which is important to us. We are fortunate to be able to do this; it's part of what gives us our leading edge," adds Specular Theory CEO/Co-Founder Morris May.
The app will roll out more exciting features over the next few months to optimize the films for viewers. This forthcoming content will include interactive experiences and hot spots. "We now have the ability to release unique features that allow us to do the things we need to do in cinematic worlds such as branching narratives and subtle interactive components that don't exist yet," adds May. "This will engage us to take our creative abilities to tell stories to the next level."
ABOUT SPECULAR THEORY
Specular Theory was founded in 2013 to break new ground in the realm of virtual reality content. Constantly at the forefront of this rapidly changing field, the studio's developers customize immersive technologies to uniquely amplify the storytelling for each individual project. Collaborating with clients from Fortune 500 companies to major film studios to indie filmmakers, Specular Theory has built an unparalleled track record for crafting startlingly effective new narratives using VR technology.
For Details, Contact: Jenna Wigman @ Press Kitchen (310) 394.3900
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/specular-theory-releases-app-on-gear-vr-including-a-behind-the-scenes-fashion-shoot-and-pillow-fight-in-vr-300332416.html
SOURCE Specular Theory
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