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CAKE by Accelerize Extends Global Footprint With Growing Asia Pacific Client Base
|By Marketwired .
|September 22, 2016 09:00 AM EDT
NEWPORT BEACH, CA -- (Marketwired) -- 09/22/16 -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today that CAKE continues to strengthen its international presence with an expanding roster of customers based in China and Southeast Asia, including EffectMobi, Wewe Media, FashionMIA, Laser Media, Cheaperseeker.com and WiteMedia. For these clients, CAKE's proprietary SaaS platform currently tracks more than 58 million actions per month across multiple channels including affiliate, search, social, retail and mobile. This granular data provides insights that enable them to make real-time, data-driven decisions to maximize digital marketing spend.
According to Statista, APAC will account for 25% of global online advertising spending in 2016. Furthermore, eMarketer predicts China's digital ad spending will reach $40.4 billion annually, accounting for more than 50% of the estimated $78.3 billion expected to be spent in 2016 on total media ad spending. eMarketer also predicts that mobile spending in China will be responsible for 55.5% of all ecommerce sales and is projecting that figure to reach 68% by 2020.
"The APAC marketing ecosystem is evolving beyond traditional media outlets to encompass digitally focused strategies, including affiliate marketing, social, mobile and search. And CAKE is well primed for growth in this fast-paced region," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "In fact, digital marketers in the APAC region are considered to be early-tech adopters. We are thrilled to provide detailed insights, robust tracking and feature-rich technology to these marketing pioneers, with the goal of empowering them with the tools to maximize their digital spend."
"Generating over 75,000 conversions daily across 168 countries, we require a platform that not only tracks and reports on every consumer action but also offers streamlined operations by managing offers and creative assets," said Aaron Tan, Director of Media at Wewe Media Group. "By aggregating our data into a single dashboard, CAKE has provided Wewe Media with the ability to track our data in real-time. This allows us to quickly act on that data and optimize our digital campaign performance and ROI."
CAKE has experienced tremendous international growth with 33% of overall revenue being generated outside of the U.S. in Q2 of 2016, up from 28% in Q2 of 2015. CAKE's total revenue in Q2 of 2016 reached a record $6.0 MM, a 10% increase from the $5.5 MM reported in Q2 of 2015.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers proprietary marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we describe the size of online advertising spend in the APAC region, the growth of digital advertising spend and mobile spend in China, our being primed for growth in the APAC region, and when we use other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
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