|By Marketwired .||
|September 22, 2016 09:00 AM EDT|
MENLO PARK, CA--(Marketwired - September 22, 2016) - Gladly, an adtech startup making user-friendly advertising, today released its first User Ad Blocking Report. Compiling from a combination of anonymized data from the Goodblock ad blocker and an internal randomized survey, the study specifically focused on users' whitelisting behavior, their reaction to publishers' anti-ad blocking efforts, and their general sentiment about online advertising.
"We believe giving users a strong voice within online advertising is the only way to truly address the issues that have spurred on ad blocking," said CEO Alex Groth.
Key findings highlighted in the report include:
- 52% of ad blocking users dislike online ads, but are aware that publishers need ad revenue
- 77% of ad blocking users feel some guilt about blocking ads
- 59% of ad blocking users turn ad blocking off to support certain sites
The report's findings aim to advance the conversations within the ad tech industry by shifting the focus on what users expect from their online experience.
"In the era of personalization, expectations around the quality of content and website design has increased rapidly, and the ad tech industry has failed to follow along," said Groth. "It's time for online advertising to move the focus from volume of impressions, to the quality of user interaction -- and this can only be done by focusing on the user first."
Visit the Gladly blog to read the 2016 Gladly User Ad Blocking Report in its entirety.
Gladly is transforming the Internet experience by improving how online advertising is done. Its mission is to give users a choice in the ads they view through opt-in advertising, while protecting users' privacy.
Goodblock is the ad blocker with a purpose. The Chrome extension blocks all ads and gives users the choice to see one curated ad a day; if they do, that ad raises money for charity.
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