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BroadbandTV Launches VISO Catalyst for Chrome

Today, BroadbandTV (BBTV), the world’s largest Multi-platform Network (MPN) launches VISO Catalyst for Chrome, the next generation of its popular content discovery, optimization and analytics platform. VISO Catalyst for Chrome is exclusively available for BBTV creators and can be downloaded via the Chrome Web Store.

“We continuously innovate and evolve our technology solutions to ensure that we provide our partners with the most advanced products to help them succeed,” commented Mehrdad Fatourechi, CTO, BroadbandTV. “We want to further advance our industry from a technology standpoint and today’s announcement is yet another testament in achieving this. We have many exciting updates and unveils with our tech offerings in the coming months.”

VISO Catalyst for Chrome has been in beta for a number of weeks with over 2000 BBTV partners and it currently has a 4.5/5 rating in the Chrome Web Store. The tool supports English, Portuguese, Spanish, German and French-speaking creators, indicative of BBTV’s status as the number one MPN in both domestic and international markets. More languages will be added in the coming months.

"With competition constantly increasing on YouTube, sometimes it is nice to have your hand-held,” commented Grace Randolph, BroadbandTV Creator, Beyond the Trailer. "With VISO Catalyst for Chrome, it's like having an expert sit next to you as you upload, ensuring that you're optimizing your content in the best way possible!"

The tool joins other leading BBTV proprietary technology platforms including VISO NOVI, a web application designed to detect, track and measure fan activity associated with content owners videos and VISO Magnetics, an end-to-end platform that connects content creators with brands & advertisers, providing a scalable marketing and advertising strategy around both reach and branded entertainment campaigns. The original VISO Catalyst platform continues to be available and provides additional functionality such as a collaboration module to help connect creators based on their skillset and types of content they produce, and an engagement module to help creators connect with their fans effectively and efficiently while providing actionable insights.

BBTV remains the largest MPN worldwide, reaching 18.2 billion monthly impressions across its network of 79,000 content creators spanning a number of key media brands and verticals including: TGN, the largest and most engaged gaming video network; Opposition, the largest hip-hop music network; leading Electronic Dance Music (EDM) network, WIMSIC; leading kids & family network, HooplaKidz and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post. The business recently unveiled NBA Playmakers, the world’s premiere basketball video network in partnership with the NBA, geared to reach targeted and engaged audiences from sports, to how-to and fitness, and basketball culture.

For more information, please visit catalyst.viso.tv or bbtv.com/technology

About BroadbandTV

BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its premium media brands, proprietary technology, and massive online reach. BroadbandTV operates the world’s largest Multi-Platform Network with 79,000 network partners amassing 18.2 billion views per month. Its content creators span a number of key media brands including: TGN, the largest and most engaged gaming video network; Opposition, the largest hip-hop music network; number one Electronic Dance Music (EDM) network, WIMSIC; leading kids & family network, HooplaKidz and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post. The business recently unveiled Windfall, a joint venture to find, develop and service music artists across all platforms, in partnership with BMG, and NBA Playmakers, the world’s premiere basketball video network in partnership with the NBA, geared to reach targeted and engaged audiences from sports, to how-to and fitness, and basketball culture. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. In June 2013, the leading European entertainment network RTL Group acquired a majority stake in BroadbandTV. Both companies also formed an ongoing strategic partnership to accelerate the global growth strategy of BroadbandTV. RTL Group’s initial investment of US-$36 million is part of a planned series of investments in the company. www.bbtv.com

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