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Off The Menu Relaunches App and Debuts Original Digital Content with Newly Appointed Creative Director Actress Shay Mitchell

New Partnerships to Deliver Creative Good Enough to Eat

LOS ANGELES, Sept. 22, 2016 /PRNewswire/ -- Off The Menu, the app that curates secret menu items from our favorite eateries has relaunched with more cities, updated search capabilities and an in-app Uber & Lyft features to get foodies to their destinations in a click. On the heels of the relaunch, the Off the Menu team struck a production deal with Anonymous Content and a distribution contract with online powerhouse Fullscreen to release original content. Founder Lawrence Longo has partnered with Shay Mitchell, as she joins the OTM team as Creative Director helping launch the new digital content and creative activations. 

Logo - http://photos.prnewswire.com/prnh/20160922/410801LOGO

"I have been exploring cities with Lawrence to find the tastiest secret menu items, way before Off The Menu had come to life. When OTM went from a dream to a reality, I would offer my advice on the look and feel of the app not only because Lawrence is a good friend, but because I am genuinely interested and invested in the way we use social media today," says Shay Mitchell. "I'm thrilled to come on board to help grow the awareness of this essential app for food and drink lovers and really let people in on what Lawrence and I have been doing for years!"

The first series from Off the Menu, Celeb Bites, features OTM founder Lawrence Longo and celeb-friends' (Shay Mitchell, Mikey Roe, Charlotte McKinney) quest for the ultimate secret menu items. Series premieres on Off the Menu's YouTube channel Thursday, September 22nd.

Created as a portal for the explorer and foodie alike, Off The Menu's new digital content will showcase food & drink secrets as well as adventures in celebrity dining from neighborhoods across North America. The new app has honed in on how to search for secret menu items and allows users to search at the neighborhood level, by city or type of cuisine. Users can also save and catalog their favorite off the menu items right inside the app. 

Celeb Bites Season 1 will air new episodes every Thursday, kicking off with OTM partner and pretty little liar Shay Mitchell and her hunt for experimental, spicy (very spicy) dishes. The season features foodie obsessed celebrities as they join Lawrence Longo revealing their favorite secret-eats. 

More series are coming down the pipeline, and the alliance with Anonymous and Fullscreen further acknowledges the popularity of food and drink content within the digital space and the booming growth in food focused mobile apps. "Trying to find the merger between what is popular and what is singular has always been a goal of our storytelling at Anonymous Content. Off the Menu and its digital content strategy are a perfect match for us," said Michael Sugar, Partner at Anonymous Content & Advisor of Off the Menu.

Find and download Off The Menu on iTunes and visit www.offthemenuco.com for up to date information. Follow on Instagram @OffTheMenu and Snapchat @offthemenu. Visit Off the Menu's YouTube page to view original content.

ABOUT OFF THE MENU
The new app from Off the Menu has accumulated a curated list of secret food and drink menu items from over 2,000 restaurants, cafés, and bars across 50+ cities. Originally launched as a mobile app that shared their off the menu items from a roster of kitchens including fast food chains and four-star fine dining, Off the Menu is now taking these secrets to the new small screen to share their insider knowledge in an innovative, expansive platform, like no other on the on the scene. 

Contact: Rachel Krupa, Krupa Company
Email/ t. 323.656.6995

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/off-the-menu-relaunches-app-and-debuts-original-digital-content-with-newly-appointed-creative-director-actress-shay-mitchell-300332561.html

SOURCE Off The Menu

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